Brevo SMTP – YaySMTP
by YayCommerce · Email & Marketing
Also makes 15 other plugins · 76.4K+ installs across the portfolio →
Send emails from WordPress through Brevo using SMTP by YayCommerce
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Health
Not scored
no reviews to score from
Active installs
300+
≈350 estimated
Momentum
+8%
downloads vs prior 30d
Biggest opportunity: One page off on “sendinblue”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →3.7%
of downloads still active
At least 300 of 8K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 167 days ago
Tested up to WordPress 7.0.8, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
46
Momentum
Holding steady
+0.7
Velocity
places per keyword, 26d
33%
Breadth
of keywords climbing, 26d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| sendinblue your tag | #13 | #23 | up 2 |
| brevo your tag | #22 | #23 | 0 |
| sendinblue plugin | #13 | #23 | 0 |
| log your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| wp smtp your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days. 3 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “sendinblue”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “log”, “newsletter” and “wp smtp” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 485 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
6mo ago
latest release · v1.3.1 · 18 May 2026
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 82% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.3.1). Sites still on an older version should update.
- 2025-07-16 CVE-2025-48161 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.3 Patched in 1.3.1
- Patched High · 7.2 SMTP for Sendinblue – YaySMTP <= 1.2 - Unauthenticated Stored Cross-Site Scripting via Email Logs ↗2025-02-22 CVE-2025-0953 Improper Neutralization of Input During Web Page Generation Affects <= 1.2 Patched in 1.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Send emails from WordPress through Brevo using SMTP by YayCommerce"
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("great for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Brevo, Sendinblue.
- ✓ Headings and lists 4 headings and 3 lists.
- ✓ Enough to quote 1,451 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "newsletter", "wp smtp" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-04 400+ → 300+ down after 3 days in tier
- 2026-04-01 300+ → 400+ up after 18 days in tier
- 2026-03-14 400+ → 300+ down after 1 days in tier
- 2026-03-13 300+ → 400+ up after 2 days in tier
- 2026-03-11 400+ → 300+ down after 847 days in tier
- 2023-11-15 300+ → 400+ up after 6 days in tier
- 2023-11-09 400+ → 300+ down after 2 days in tier
- 2023-11-07 300+ → 400+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Brevo – Email, SMS, Web Push, Chat, and more. 100K+ installs · 4.1★ · 3 shared tags B -
Integration for Elementor forms – Sendinblue 8K+ installs · 4.5★ · 2 shared tags A -
Add-on Brevo for Gravity Forms 1K+ installs · 4.2★ · 2 shared tags A -
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ installs · 4.8★ · 1 shared tag A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Brevo SMTP – YaySMTP into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/smtp-sendinblue" width="480" height="300" style="border:0" loading="lazy" title="Brevo SMTP – YaySMTP — Plugin Pulse"></iframe> Brevo SMTP – YaySMTP: 300+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/smtp-sendinblue
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