Taboola
by Taboola · Uncategorized
Also makes 2 other plugins · 1.5K+ installs across the portfolio →
Use the Taboola plugin to generate revenue from native ads and drive engagement with editorial content.
80 health vs 56 average across 16,376 Uncategorized plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
1.0K
now · peak 2.3K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
10mo ago
latest release · v3.0.2
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-04-27 · 1,424 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.
Details
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-13 2K+ → 1K+ down after 51 days in tier
- 2026-04-23 3K+ → 2K+ down after 53 days in tier
- 2026-03-01 2K+ → 3K+ up after 132 days in tier
- 2025-10-20 1K+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Davsy 10+ installs · 4.1★ · 3 shared tags D -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B -
Ad Inserter – Ad Manager & AdSense Ads 300K+ installs · 4.9★ · 1 shared tag A -
Head, Footer and Post Injections 200K+ installs · 4.9★ · 1 shared tag A -
Ads.txt Manager 100K+ installs · 4.3★ · 1 shared tag A -
Advanced Ads – Ad Manager & AdSense 100K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Taboola into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/taboola" width="480" height="300" style="border:0" loading="lazy" title="Taboola — Plugin Pulse"></iframe> Taboola: 1K+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/taboola