TheDock Media – Image Optimizer: Compress Images, Convert to WebP & AVIF
by TheDock · Performance
Also makes 1 other plugin · 410+ installs across the portfolio →
Image optimizer and WebP & AVIF converter: compress and resize images free on your own server, no account needed. Optional cloud adds video.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
400+
≈400 estimated
Momentum
—
no download trend yet
Biggest opportunity: Swap “image optimization” and “webp” for “convert avif” and “compress”. “image optimization” isn't earning its slot: you're not in the first 24 results for its own search. “convert avif” sits at #21 untagged, close enough for a declared tag to move it up. “webp” isn't earning its slot: you're not in the first 24 results for its own search. “compress” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 69 average across 1,807 Performance plugins
Install conversion
How it's measured →17%
of downloads still active
At least 400 of 2.3K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,101 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 11 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 5 reviews, smoothed to 4.18★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
60
Momentum
Gaining ground
+2.0
Velocity
places per keyword, 11d
61%
Breadth
of keywords climbing, 11d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| webp converter your tag | #18 | #14 | up 2 |
| compress images your tag | #19 | #22 | up 2 |
| compress | #22 | #23 | up 2 |
| avif your tag | #23 | #22 | 0 |
| media converter | #9 | #10 | up 4 |
| convert avif | #21 | #23 | — |
| compress image | #21 | #22 | up 1 |
| video converter | #21 | #19 | 0 |
| media resize | #22 | #23 | — |
| image optimization your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
21 searches this plugin appeared in over the last 90 days, 9 listed. 12 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “image optimization” and “webp” for “convert avif” and “compress”. “image optimization” isn't earning its slot: you're not in the first 24 results for its own search. “convert avif” sits at #21 untagged, close enough for a declared tag to move it up. “webp” isn't earning its slot: you're not in the first 24 results for its own search. “compress” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 12 Oct 2026 · 19 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.3K · peaks are release surges
Directory rank
wp.org popularity rank over time · lower is better
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and a band this size takes about a year or more to cross, so the real count is still just over 400.
Install history since 13 Oct 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Image optimizer and WebP & AVIF converter: compress and resize images free on your own server, no account n..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 5 headings and 5 lists.
- ✓ Enough to quote 5,407 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("compress images", "image optimization", "webp converter" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 300+ → 400+ up after 3 days in tier
- 2026-10-27 100+ → 300+ up after 4 days in tier
- 2026-10-23 90+ → 100+ up after 1 days in tier
- 2026-10-22 50+ → 90+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 4 shared tags A -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 4 shared tags A -
SlashImage – Image Optimizer: Compress Images, Convert WebP & AVIF 90+ installs · 4.0★ · 4 shared tags B -
Image Ninja – Convert Images to WebP & AVIF on Upload 60+ installs · 3.6★ · 4 shared tags -
Cleanor: Image Compressor & Converter 20+ installs · 3.6★ · 4 shared tags -
WBN Image Optimizer – SaaS-Grade Image Optimization — installs · 3.6★ · 4 shared tags
Embed this report card
Drop a live Pulse card for TheDock Media – Image Optimizer: Compress Images, Convert to WebP & AVIF into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/thedock-media" width="480" height="300" style="border:0" loading="lazy" title="TheDock Media – Image Optimizer: Compress Images, Convert to WebP & AVIF — Plugin Pulse"></iframe> TheDock Media – Image Optimizer: Compress Images, Convert to WebP & AVIF: 400+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/thedock-media
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