Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “video converter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “video converter”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

JHMG Converter For Elementor to Divi 5 shows at wp.org #8 but places #22 on merit, a gap of 14 places. Its 100+ installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Freesoul Deactivate Plugins – Disable plugins on individual WordPress pages places #12 on merit, 4.8★ from 104 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,231) wp.org #1 ↑2 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #3 ↑1 wp.org ranks it 1 place below merit 3 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1,598) wp.org #4 ↓3 wp.org ranks it 1 place below merit 4 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #6 wp.org ranks it 2 places below merit 5 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #7 wp.org ranks it 2 places below merit 6 Cimo – Free Instant Image Optimizer & WebP Converter 10K+ · 4.9★ (20) wp.org #5 wp.org ranks it 1 place above merit 7 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #12 ↓2 wp.org ranks it 5 places below merit 8 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #13 wp.org ranks it 5 places below merit 9 FOX – Currency Switcher Professional for WooCommerce 50K+ · 4.4★ (250) wp.org #17 ↓3 wp.org ranks it 8 places below merit 10 Text Case Converter 300+ · 4.0★ (4) wp.org #2 wp.org ranks it 8 places above merit 11 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #16 ↑7 wp.org ranks it 5 places below merit 12 Freesoul Deactivate Plugins – Disable plugins on individual WordPress pages 8K+ · 4.8★ (104) wp.org #22 ↓2 wp.org ranks it 10 places below merit 13 Scrollsequence – Cinematic Scroll Image Animation Plugin 3K+ · 4.6★ (19) wp.org #14 ↓2 wp.org ranks it 1 place below merit 14 Magic Product Video for WooCommerce – Video Gallery & Converter 20+ · 5.0★ (7) wp.org #9 wp.org ranks it 5 places above merit 15 AliNext – AliExpress Dropshipping Plugin for WooCommerce 4K+ · 4.3★ (53) wp.org #19 ↓1 wp.org ranks it 4 places below merit 16 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (118) wp.org #21 ↓2 wp.org ranks it 5 places below merit 17 WDesignKit – AI Website Builder for WordPress with MCP, Elementor AI & AI Widget Builder 30K+ · 4.8★ (12) wp.org #15 wp.org ranks it 2 places above merit 18 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #10 ↑1 wp.org ranks it 8 places above merit 19 Exchange Rates 800+ · 4.2★ (10) wp.org #18 ↓2 wp.org ranks it 1 place above merit 20 CopySafe Web Protection – Copy Protect Images 800+ · 4.1★ (12) wp.org #24 ↓2 wp.org ranks it 4 places below merit 21 TheDock Media – Image Optimizer: Compress Images, Convert to WebP & AVIF 500+ · 5.0★ (5) wp.org #20 ↑1 wp.org ranks it 1 place above merit 22 JHMG Converter For Elementor to Divi 5 100+ · 4.0★ (1) wp.org #8 wp.org ranks it 14 places above merit 23 Rupanta Media Converter 60+ · 5.0★ (1) wp.org #11 ↓2 wp.org ranks it 12 places above merit 24 Flux Media Optimizer – Image & Video Optimization by Flux Plugins 100+ · 5.0★ (1) wp.org #23 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.