Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “png convert”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “png convert”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Image Optimizer – Compress Images and Convert to WebP or AVIF shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 1M+ installs carry it up the search order; its 1.7★ average from 81 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PNG to JPG 10K+ · 4.7★ (40) wp.org #1 ↑2 2 TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF 100K+ · 4.5★ (181) wp.org #2 ↓1 3 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #3 ↓1 4 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #4 ↑1 5 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1108) wp.org #5 ↓1 6 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #6 7 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #8 1 too low 8 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #9 1 too low 9 CompressX — AVIF & WebP Converter, Media Replacement 40K+ · 5.0★ (197) wp.org #10 ↑1 1 too low 10 EWWW Image Optimizer 1M+ · 4.8★ (1844) wp.org #12 2 too low 11 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #13 2 too low 12 Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ · 4.5★ (119) wp.org #11 ↓1 1 too high 13 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #22 9 too low 14 Imsanity 200K+ · 4.9★ (291) wp.org #20 ↓1 6 too low 15 WebP Express 300K+ · 4.4★ (162) wp.org #16 1 too low 16 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #18 ↓4 2 too low 17 Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF 60K+ · 4.8★ (279) wp.org #24 7 too low 18 Resize Image After Upload 80K+ · 4.8★ (56) wp.org #17 1 too high 19 QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ · 4.8★ (20) wp.org #21 ↓1 2 too low 20 Image Converter for WebP 1K+ · 5.0★ (4) wp.org #19 ↓1 1 too high 21 Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ · 1.7★ (81) wp.org #7 14 too high 22 Image Optimizer: Compress JPG & PNG, Convert to WebP | Compressify 20+ · 5.0★ (2) wp.org #15 ↓2 7 too high 23 Designed2Use Convert to WebP/AVIF 30+ · 5.0★ (1) wp.org #14 ↑1 9 too high 24 Soovex WebP Converter – Convert Images | Optimize & Compress | Unlimited Conversions 100+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.