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wp.org search vs our merit ranking: “tinypng”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “tinypng”, we agree with wp.org on the top plugin, and our order differs from theirs on 17 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GURUALPHA Bulk Product Images Changer for WooCommerce shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 40+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF places #6 on merit, 4.5★ from 830 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF 100K+ · 4.5★ (181) wp.org #1 2 A AJAX Thumbnail Rebuild 30K+ · 4.8★ (90) wp.org #2 3 Freesoul Deactivate Plugins – Disable plugins on individual WordPress pages 8K+ · 4.8★ (104) wp.org #4 1 too low 4 Enhanced Media Library 60K+ · 4.3★ (298) wp.org #10 6 too low 5 Photo Gallery by Supsystic – Image Gallery, Masonry, Albums & Lightbox 20K+ · 4.6★ (498) wp.org #17 ↓2 12 too low 6 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #20 14 too low 7 reSmush.it : The original free image compressor and optimizer plugin 100K+ · 4.3★ (166) wp.org #16 ↑1 9 too low 8 Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ · 4.5★ (119) wp.org #18 10 too low 9 Image Editor by Pixo 700+ · 3.5★ (10) wp.org #3 6 too high 10 QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ · 4.8★ (20) wp.org #14 4 too low 11 ImgSEO – AI Image Alt Text Generator & Image SEO Tools 400+ · 5.0★ (10) wp.org #21 10 too low 12 Thumbnail Manager 100+ · 0.0★ (0) wp.org #5 7 too high 13 Grayscale Body 100+ · 5.0★ (6) wp.org #22 9 too low 14 Png Compress 10+ · 0.0★ (0) wp.org #8 6 too high 15 Extended Folder Compression for TinyPNG 10+ · 0.0★ (0) wp.org #6 9 too high 16 CloudSync Master – Offload Media to S3, Cloudflare R2 & Google Cloud 20+ · 5.0★ (1) wp.org #7 9 too high 17 Click to Chat Button – Live Customer Messaging, Support & Conversions for WooCommerce — · 5.0★ (3) wp.org #23 6 too low 18 PuffPix Compress — · 0.0★ (0) wp.org #12 6 too high 19 PicEte Image Optimizer — · 0.0★ (0) wp.org #13 6 too high 20 Nivoli Edge: Login Security, WP Audit and Firewall — · 5.0★ (1) wp.org #11 9 too high 21 Gatewell — Image SEO: Required Alt Text & Upload Rules — · 0.0★ (0) wp.org #15 ↑1 6 too high 22 GURUALPHA Bulk Product Images Changer for WooCommerce 40+ · 3.0★ (2) wp.org #9 13 too high 23 LeSeo 10+ · 0.0★ (0) wp.org #24 1 too low 24 Responsive Image Switcher 50+ · 5.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.