Toggle Content
by WPDeveloper · Blocks
Also makes 47 other plugins · 2.8M+ installs across the portfolio →
Toggle Content block for Gutenberg to switch content or blocks with a beautiful switcher.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 80/100
Few reviews
Active installs
700+
≈770 estimated
Momentum
-21%
downloads vs prior 30d
Biggest opportunity: Swap “block” for “reusable content”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “reusable content” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
80 health vs 71 average across 2,522 Blocks plugins
Install conversion
How it's measured →4.7%
of downloads still active
At least 700 of 14.9K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,577 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.0★ over 6 reviews, smoothed to 3.98★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| toggle content | #1 | #7 | 0 |
| content toggle | #1 | #8 | 0 |
| toggle your tag | #3 | #13 | 0 |
| toggle switch | #4 | #16 | 0 |
| wordpress toggle | #9 | #20 | — |
| reusable content | #21 | #23 | down 2 |
| wordpress toggle plugin | #14 | #21 | down 3 |
| content switcher | #21 | #23 | 0 |
| block your tag | Not in the top 24 | ||
| blocks your tag | Not in the top 24 | ||
| editor your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
25 searches this plugin appeared in over the last 90 days, 8 listed. 17 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “block” for “reusable content”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “reusable content” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 685 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
5d ago
latest release · v1.3.1 · 26 Oct 2026
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 66% of the way through.
Install history since 17 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ CoCart Headless3.1y ago
While I liked the approach with how this block handles toggling content it appears to be buggy in certain areas with the users experience when editing especially with the drag and drop and not being able to have more than one block per section. Also, while viewing the front side. The toggle button does not display as default or with any customization’s applied to it. While I know Gutenberg is always evolving, this plugin is lacking in the most basic of needs and just does not present as polished as this block can be. I hope it can be fixed and improved upon so I may try using it again in the future.
Read on wp.org ↗ - ★★★★★ capbussat4.0y ago
After I reported that I could not install with WordPress 6.1 there was an update. Nice and simple. It works now. Thanks This topic was modified 3 years, 8 months ago by capbussat.
Read on wp.org ↗ - ★★★★★ dazman884.5y ago
I have been looking for a Gutenberg toggle element for a while so was really happy to find this. Unfortunately it is way too buggy to use. Elements disappear when you try to add new ones, if you try to move an element into it, or paste one in then your previous work disappears. Pretty much makes it unusable. Real shame.
Read on wp.org ↗ - ★★★★★ torsten3d5.1y ago
Works really well and intuitive with Gutenberg. Comes with all styling options you could need.
Read on wp.org ↗ - ★★★★★ Tanvir Hasan5.3y ago
The plugin works as expected. It’s very useful and I recommend this plugin if anyone wants to add the toggle feature to their website.
Read on wp.org ↗ - ★★★★★ johnkabir5.8y ago
I appreciate your work, but this makes my site super slow. Please improve it.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.2
Languages
via translate.wordpress.orgTranslated into 3 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Toggle Content block for Gutenberg to switch content or blocks with a beautiful switcher."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ✓ Names who it is for Names its audience or use cases ("use this", "if you have").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Facebook and 1 more.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 3,187 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-28 800+ → 700+ down after 2 days in tier
- 2026-06-26 700+ → 800+ up after 1 days in tier
- 2026-06-25 800+ → 700+ down after 146 days in tier
- 2026-01-30 900+ → 800+ down after 541 days in tier
- 2024-08-07 800+ → 900+ up after 2 days in tier
- 2024-08-05 900+ → 800+ down after 1 days in tier
- 2024-08-04 800+ → 900+ up after 31 days in tier
- 2024-07-04 900+ → 800+ down after 7 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 4 shared tags A -
Genesis Blocks 40K+ installs · 3.8★ · 4 shared tags B -
Snow Monkey Forms 30K+ installs · 4.3★ · 4 shared tags A -
Snow Monkey Blocks 30K+ installs · 4.1★ · 4 shared tags A -
Snow Monkey Editor 30K+ installs · 3.9★ · 4 shared tags B -
Qubely – Advanced Gutenberg Blocks 7K+ installs · 4.0★ · 4 shared tags D
Embed this report card
Drop a live Pulse card for Toggle Content into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/toggle-content" width="480" height="300" style="border:0" loading="lazy" title="Toggle Content — Plugin Pulse"></iframe> Toggle Content: 700+ active installs, 3.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/toggle-content
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