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wp.org search vs our merit ranking: “toggle content”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “toggle content”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Website Open/Closed Toggle shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Content Copy Protection & No Right Click places #2 on merit, 4.8★ from 1138 reviews, but shows at wp.org #6. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #3 ↑1 2 too low 2 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1138) wp.org #6 ↑1 4 too low 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #7 ↑1 4 too low 4 Accordion Toggle 2K+ · 4.5★ (8) wp.org #2 ↑1 2 too high 5 Shortcodes Ultimate – Content Elements 400K+ · 4.9★ (5925) wp.org #9 ↓4 4 too low 6 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #8 ↑1 2 too low 7 Toggle Content 700+ · 3.0★ (6) wp.org #1 6 too high 8 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) wp.org #12 ↑2 4 too low 9 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #4 ↓2 5 too high 10 Dark Mode Toggle 2K+ · 4.6★ (19) wp.org #5 ↑1 5 too high 11 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #14 ↓2 3 too low 12 Easy Table of Contents 600K+ · 4.4★ (221) wp.org #10 2 too high 13 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #15 ↑2 2 too low 14 Loco Translate 1M+ · 4.8★ (453) wp.org #21 ↑2 7 too low 15 Content Visibility for Divi Builder 2K+ · 4.8★ (101) wp.org #19 4 too low 16 Joli Table Of Contents – Table of Contents with Gutenberg Block & Shortcode 7K+ · 4.9★ (43) wp.org #20 4 too low 17 Content Blocks Builder – Create blocks, repeater blocks with carousel, grid, popup layouts 1K+ · 5.0★ (13) wp.org #16 ↓1 1 too high 18 Content Mask 1K+ · 5.0★ (9) wp.org #17 ↓1 1 too high 19 Table Of Content Block – Auto-Generate Clickable Table of Contents 3K+ · 5.0★ (4) wp.org #18 1 too high 20 Table Of Contents Block 10K+ · 4.3★ (7) wp.org #24 ↓2 4 too low 21 Toggle Content Block 10+ · 5.0★ (2) wp.org #13 8 too high 22 Simple SEO Noindex Toggle 60+ · 5.0★ (2) wp.org #22 ↑2 23 Website Open/Closed Toggle 500+ · 5.0★ (1) wp.org #11 12 too high 24 Divi Content Restrictor 200+ · 5.0★ (1) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.