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wp.org search vs our merit ranking: “content switcher”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “content switcher”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Currency Switcher for WooCommerce shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 700+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Addon Elements for Elementor (formerly Elementor Addon Elements) places #11 on merit, 4.8★ from 172 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 FOX – Currency Switcher Professional for WooCommerce 50K+ · 4.4★ (250) wp.org #1 2 Post Type Switcher 200K+ · 4.8★ (255) wp.org #2 3 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #3 4 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1071) wp.org #9 5 too low 5 Multisite Language Switcher 3K+ · 4.8★ (99) wp.org #7 2 too low 6 Currency Switcher for WooCommerce 10K+ · 4.2★ (43) wp.org #5 1 too high 7 Taxonomy Switcher 2K+ · 5.0★ (24) wp.org #6 1 too high 8 M Multi Device Switcher 10K+ · 4.3★ (11) wp.org #4 4 too high 9 Polylang 900K+ · 4.7★ (3004) wp.org #17 ↑2 8 too low 10 YayCurrency – WooCommerce Multi-Currency Switcher 7K+ · 4.8★ (114) wp.org #16 ↑4 6 too low 11 Addon Elements for Elementor (formerly Elementor Addon Elements) 80K+ · 4.8★ (172) wp.org #24 13 too low 12 Toolkit for Polylang – Translation Inspector & Duplicate Content 10K+ · 4.5★ (33) wp.org #15 3 too low 13 WPCS – WordPress Currency Switcher Professional 800+ · 4.1★ (13) wp.org #13 14 DarkLooks – Dark Mode Switcher For WordPress 800+ · 4.8★ (16) wp.org #18 ↓1 4 too low 15 UserAgent Content Switcher 50+ · 5.0★ (2) wp.org #8 7 too high 16 Language Switcher for Transposh 1K+ · 5.0★ (6) wp.org #20 ↓2 4 too low 17 Content Switcher 100+ · 5.0★ (3) wp.org #19 ↓3 2 too low 18 Swift Switcher — Bulk & Custom Post Type Converter 700+ · 5.0★ (2) wp.org #14 4 too high 19 UserAgent Themes Switcher 50+ · 5.0★ (3) wp.org #22 3 too low 20 RealHomes Currency Switcher 1K+ · 4.5★ (2) wp.org #11 9 too high 21 Currency Switcher for WooCommerce 700+ · 0.0★ (0) wp.org #10 11 too high 22 Language Switcher for Polylang – Elementor, Gutenberg, & Divi 1K+ · 5.0★ (2) wp.org #12 10 too high 23 Toggle Content 700+ · 3.0★ (6) wp.org #21 2 too high 24 Switcher 30+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.