Tumblr Importer

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 66% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ Nate Hoffelder

   7.7y ago

   As many other reviewers have pointed out, this plugin imports a single-image post and puts the image in a gallery. That is pretty much useless.

   Read on wp.org ↗
2. ★★★★★ Chazz Layne

   7.7y ago

   I just installed this on my local XAMPP box to backup my blogs before the Tumblrpocalypse, and was pleasantly surprised to find that it still works flawlessly for text and image posts (which is all I have on my blogs)…photographers rejoice!

   Read on wp.org ↗
3. ★★★★★ psalmnoelff

   8.6y ago

   This gave me oauth errors when adding my site. What I did was edited the code to replace all http://tumblr.com with HTTPS. However, when imported, its not really importing stuff properly. So there’s that…

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4. ★★★★★ themattsearle

   8.6y ago

   Doesn’t import video, or even hotlink to it – caption is imported but not the video. Images in text posts are hotlinked and not copied to media. Works OK for text posts, but that’s not really what I need it for.

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5. ★★★★★ Roy McKenzie

   8.9y ago

   This plugin does not seem to import posts. It continually hangs even after clearing account information and trying again. Would really appreciate an update. Thanks!

   Read on wp.org ↗
6. ★★★★★ RecoilDesign

   9.2y ago

   As others mentioned, it works ok for text but does not handle media posts well. Plugin has not been updated in over 2 years and developer doesn’t respond to support. AVOID!

   Read on wp.org ↗
7. ★★★★★ Michael Kwan

   9.5y ago

   Sadly doesn’t work for media, not in 2017 at least. Tried both on 4.7.2 and 4.1.15, same result either way. It saves me some time by creating the posts and syncing the post date, however it hotlinks images, and doesn’t import the text very well (sentences get broken up into lines instead of flowing properly into a paragraph). Probably due to Tumblr changing some stuff, I dunno. Appreciate the plugin regardless, 50% time saved is better than 0% time saved. This topic was modified 9 years, 5 months ago by Michael Kwan. This topic was modified 9 years, 5 months ago by Michael Kwan.

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8. ★★★★★ Anonymous User 15124439

   10.0y ago

   Text posts come up OK, but anything else has problems. Single picture posts are converted into gallery posts, i.e. instead of a nice large picture as in Tumblr, you get the smallest available thumbnail size (in my installation it was 150px), then you will have to modify each post manually because the width and height are hardcoded into the img tag (hence regenerating thumbnails wouldn’t work either). Audio posts are a problem too, the importer converts Spotify embeds into broken links to non-existent mp3 files. Youtube embeds are completely removed from the post.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.2 Added queued post support Made the importer more extendable with new hooks and filters 1.2
2. — Version 1.1 Testing the plugin up to WordPress 6.2 Fix Tumblr bug with custom domains 1.1
3. — Version 1.0 Add support for WordPress 6.1. 1.0
4. — Version 0.9 Force WP_IMPORTING to true during the do_blog_import process. 0.9
5. — Version 0.8 Fix callback handling for Tumblr OAuth. They no longer recognize the callback in the authorize URL, and instead expect a non-urlencoded callback parameter in the request-token call. This is not documented anywhere that I 0.8
6. — Version 0.7 Update to use new Tumblr API, many fixes and improvements. 0.7

Automated install-time checks, tested on PHP 8.1.12 · WP 6.7.2

Translated into 88 languages, 17 at 90% or more

Plus 64 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• S Selective Importers 10+ installs · 3.6★ · 2 shared tags D
• One Click Demo Import 1M+ installs · 4.3★ · 1 shared tag A
• Widget Importer & Exporter 200K+ installs · 4.6★ · 1 shared tag A
• Customizer Export/Import 100K+ installs · 4.7★ · 1 shared tag A
• Search & Replace 100K+ installs · 4.3★ · 1 shared tag C
• A Add From Server 60K+ installs · 4.6★ · 1 shared tag D

Embed this report card

Drop a live Pulse card for Tumblr Importer into a readme, a review or a deck. It updates itself.

Tumblr Importer: 10K+ active installs, 4.0★ (48 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/tumblr-importer