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wp.org search vs our merit ranking: “post importer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post importer”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

F

Ranked above its merit

FameTheme Demo Importer shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Starter Templates & Sites Pack by ThemeGrill places #8 on merit, 4.7★ from 197 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 R Really Simple CSV Importer 40K+ · 4.9★ (107) wp.org #2 1 too low 2 WordPress Importer 2M+ · 3.1★ (327) wp.org #1 1 too high 3 Schedule Post Changes With PublishPress Future: Unpublish, Delete, Change Status, Trash, Change Categories 100K+ · 4.5★ (172) wp.org #4 ↓1 1 too low 4 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #7 3 too low 5 Blogger Importer Extended 4K+ · 4.7★ (131) wp.org #6 1 too low 6 SmartDoc to Post Importer 300+ · 4.5★ (8) wp.org #3 ↑1 3 too high 7 Get Use APIs – JSON Content Importer 5K+ · 4.9★ (78) wp.org #11 ↓3 4 too low 8 Starter Templates & Sites Pack by ThemeGrill 70K+ · 4.7★ (197) wp.org #17 9 too low 9 Datafeedr WooCommerce Importer 4K+ · 4.8★ (38) wp.org #10 ↑1 1 too low 10 CSV Importer 3K+ · 4.2★ (28) wp.org #8 ↑1 2 too high 11 Podcast Importer SecondLine 4K+ · 4.8★ (13) wp.org #9 ↑1 2 too high 12 Import WP – CSV & XML Import Export for WordPress 4K+ · 4.4★ (25) wp.org #16 4 too low 13 Tumblr Importer 10K+ · 4.0★ (48) wp.org #23 10 too low 14 Archivarix External Images Importer 1K+ · 5.0★ (9) wp.org #18 4 too low 15 CSV Importer Plus for ACF 400+ · 5.0★ (5) wp.org #20 5 too low 16 Movable Type and TypePad Importer 20K+ · 4.0★ (4) wp.org #12 4 too high 17 Export Single Post Page 3K+ · 4.7★ (3) wp.org #14 ↑1 3 too high 18 F FameTheme Demo Importer 30K+ · 5.0★ (1) wp.org #5 13 too high 19 BtW Importer – Free Blogger/Blogspot Migration 600+ · 5.0★ (4) wp.org #19 20 AI to Elementor — HTML Importer for Elementor 1K+ · 5.0★ (3) wp.org #22 2 too low 21 Easy Demo Importer – A Modern One-Click Demo Import Solution 2K+ · 5.0★ (2) wp.org #15 ↓1 6 too high 22 ST Demo Importer 800+ · 4.0★ (4) wp.org #21 1 too high 23 Demo Importer Plus 10K+ · 5.0★ (1) wp.org #13 10 too high 24 Feed Importer for Blogger 300+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.