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wp.org search vs our merit ranking: “logged out”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “logged out”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Different Home for Logged IN & Logged OUT shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 200+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #12 on merit, 4.8★ from 14388 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 User Menus – Nav Menu Visibility 80K+ · 5.0★ (1281) wp.org #1 ↑1 2 Redirection 2M+ · 4.4★ (704) wp.org #2 ↓1 3 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #3 ↑2 4 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #5 ↓2 1 too low 5 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #4 1 too high 6 Nav Menu Roles 70K+ · 4.9★ (219) wp.org #6 ↑1 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #8 ↑10 1 too low 8 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #10 2 too low 9 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #11 ↑3 2 too low 10 Disable WP REST API 30K+ · 4.8★ (36) wp.org #7 ↑8 3 too high 11 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #15 ↓4 4 too low 12 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #19 7 too low 13 WP Reset 300K+ · 4.8★ (1014) wp.org #17 ↓1 4 too low 14 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #21 ↓8 7 too low 15 User Switching 200K+ · 4.9★ (238) wp.org #16 ↓4 1 too low 16 Speculative Loading 70K+ · 5.0★ (18) wp.org #9 ↓1 7 too high 17 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #13 ↓7 4 too high 18 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #20 2 too low 19 Dynamic Visibility for Elementor 50K+ · 4.6★ (89) wp.org #18 ↓1 1 too high 20 Block Visibility — Conditional Visibility Control for the Block Editor 40K+ · 4.9★ (108) wp.org #22 2 too low 21 Login or Logout Menu Item 20K+ · 4.8★ (23) wp.org #14 ↓4 7 too high 22 Sidebar Login 9K+ · 4.5★ (78) wp.org #23 1 too low 23 Different Home for Logged IN & Logged OUT 200+ · 5.0★ (2) wp.org #12 ↓3 11 too high 24 Private Store for WooCommerce B2B & Wholesale by B2BKing 600+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.