UTM Leads Tracker – XLPlugins
by Aman · Analytics
Discover which marketing campaigns are actually profitable and which are wasting your time & money. UTM Lead Tracker records the source of the lea …
45 health vs 64 average across 1,029 Analytics plugins
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 4+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 6.0.0.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 1556 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
77
now · peak 114
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
4.3y ago
latest release · v1.2.0
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2019-11-15 · 1,415 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $99–$199 a year, typical for Analytics plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 400–500 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 400–500
- Category
- Analytics
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 1
- Last updated
- 1556 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ charliepatel8.1y ago
I had a question and the XL team responded with sufficient information for me to solve the issue. As a plugin developer, I know that’s what really matters with development. Quick responses and a willingness to help. Kudos to the team for a wonderful plugin. 5-stars all the way!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-12 500+ → 400+ down after 288 days in tier
- 2025-07-28 600+ → 500+ down after 140 days in tier
- 2025-03-10 700+ → 600+ down after 102 days in tier
- 2024-11-28 800+ → 700+ down after 143 days in tier
- 2024-07-08 900+ → 800+ down after 211 days in tier
- 2023-12-10 800+ → 900+ up after 1 days in tier
- 2023-12-09 900+ → 800+ down after 1 days in tier
- 2023-12-08 800+ → 900+ up after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
UTM Event Tracker and Analytics, UTM Grabber 800+ installs · 4.3★ · 3 shared tags A -
HandL UTM Grabber / Tracker 10K+ installs · 4.8★ · 2 shared tags A -
ShareMyPost 9K+ installs · 3.6★ · 1 shared tag B - E Easy UTM tracking with contact form 7 2K+ installs · 4.1★ · 1 shared tag A
-
UTM for Woocommerce 800+ installs · 4.0★ · 1 shared tag C -
UTMs Carry Pages 400+ installs · 3.9★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for UTM Leads Tracker – XLPlugins into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/utm-leads-tracker-lite" width="480" height="300" style="border:0" loading="lazy" title="UTM Leads Tracker – XLPlugins — Plugin Pulse"></iframe> UTM Leads Tracker – XLPlugins: 400+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/utm-leads-tracker-lite