UTM Event Tracker and Analytics, UTM Grabber
by Codiepress · Analytics
Also makes 8 other plugins · 1.7K+ installs across the portfolio →
Easily capture UTM parameters, track button and link clicks, and analyze campaigns to improve your marketing ROI in WordPress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
800+
≈880 estimated
Momentum
-22%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 58/100. Too few reviews to rank on quality — nudge happy users to leave one.
86 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →7.0%
of downloads still active
At least 800 of 11.5K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 58 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| event tracker | #1 | #4 | 0 |
| utm builder | #1 | #4 | 0 |
| utm your tag | #2 | #8 | 0 |
| utm parameters your tag | #2 | #7 | 0 |
| grabber | #2 | #3 | 0 |
| utm grabber your tag | #2 | #2 | 0 |
| tracker | #3 | #5 | up 1 |
| utm tracking your tag | #4 | #15 | up 1 |
| utm analytics your tag | #4 | #13 | 0 |
| link tracker | #5 | #7 | 0 |
| page tracker | #3 | #10 | 0 |
| roi | #7 | #11 | 0 |
| utm tracker | #3 | #6 | 0 |
| affiliate link tracker | #4 | #8 | 0 |
| plugin tracker | #6 | #9 | down 1 |
| influencer | #13 | #14 | 0 |
| parameters | #20 | #23 | down 1 |
| gclid | #14 | #20 | down 2 |
| event tracking | #18 | #23 | 0 |
| marketing attribution | #21 | #15 | down 1 |
68 searches this plugin appeared in over the last 90 days, 20 listed. 46 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “link tracker”, “roi” and “influencer” (#5, #7 and #13 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 12 Apr 2024 · 933 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
2mo ago
latest release · v1.2.1 · 3 Sep 2026
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “800+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and a band this size takes about a year or more to cross, so the real count is still just under 900.
Install history since 11 Apr 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ Eurisko1.6y ago
This plugin is so useful and has saved me a huge amount of time. It’s integration with GF and WP forms is rock solid too! I can’t recommend it enough!Thank you! This topic was modified 1 year, 3 months ago by Eurisko.
Read on wp.org ↗ - ★★★★★ rysuf1.7y ago
I love this plugin, I also like the UI and it is working well! thanks
Read on wp.org ↗ - ★★★★★ hectormr851.7y ago
It is a very easy to use plugin. The support has been very fast and has resolved questions without problems. Its integrations with Woocommerce, Elementor Forms, etc. make UTM tracking complete and effective.
Read on wp.org ↗ - ★★★★★ nagydan11.9y ago
I’ve recently tried the UTM Event Tracker and Analytics plugin, and it truly delivers on its promises. It integrates seamlessly with WooCommerce orders right out of the box, making it incredibly convenient. I also had an issue and reached out to their support. They were quick to respond, highly communicative, and took the issue seriously, resolving it swiftly. Overall, an excellent experience—I can only recommend using this plugin!
Read on wp.org ↗ - ★★★★★ pklinaf1.9y ago
Simple and straightforward functionality! Easy to monitor UTM parameters and pass them across pages via the URL. Repon, thank you for your great work!
Read on wp.org ↗ - ★★★★★ googie02.0y ago
Very easy to setup and use. Nice clean interface. Also very fast support.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily capture UTM parameters, track button and link clicks, and analyze campaigns to improve your marketin..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "use cases").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Contact Form 7, WPForms and 4 more.
- ✓ Headings and lists 10 headings and 5 lists.
- ✓ Enough to quote 8,934 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "utm grabber" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-24 900+ → 800+ down after 41 days in tier
- 2026-07-14 800+ → 900+ up after 4 days in tier
- 2026-07-10 900+ → 800+ down after 57 days in tier
- 2026-05-14 800+ → 900+ up after 3 days in tier
- 2026-05-11 900+ → 800+ down after 1 days in tier
- 2026-05-10 800+ → 900+ up after 2 days in tier
- 2026-05-08 900+ → 800+ down after 7 days in tier
- 2026-05-01 800+ → 900+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
UTM Leads Tracker – XLPlugins 400+ installs · 4.0★ · 3 shared tags D -
HandL UTM Grabber / Tracker 10K+ installs · 4.8★ · 2 shared tags A -
UTM Tracker for Contact Form 7 400+ installs · 4.1★ · 2 shared tags B -
PLX Lead Attribution 100+ installs · 3.6★ · 2 shared tags -
Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More 10+ installs · 3.6★ · 2 shared tags -
ShareMyPost 10K+ installs · 3.6★ · 1 shared tag
Embed this report card
Drop a live Pulse card for UTM Event Tracker and Analytics, UTM Grabber into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/utm-event-tracker-and-analytics" width="480" height="300" style="border:0" loading="lazy" title="UTM Event Tracker and Analytics, UTM Grabber — Plugin Pulse"></iframe> UTM Event Tracker and Analytics, UTM Grabber: 800+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/utm-event-tracker-and-analytics
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