Visual Form Builder Magic
by James Revillini · Email & Marketing
Also makes 3 other plugins · 1.1K+ installs across the portfolio →
This is an add-on plugin which adds some magic to the wonderful Visual Form Builder (non-pro) plugin.
45 health vs 63 average across 1,298 Email & Marketing plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 13+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.5.2, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 4891 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
62
now · peak 81
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
13.4y ago
latest release · v1.0.4
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-10-13 · 1,386 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 100–200 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 100–200
- Category
- Email & Marketing
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 1
- Last updated
- 4891 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ James Revillini13.4y ago
yeah i’m giving my plugin the old 5-star treatment.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-27 200+ → 100+ down after 23 days in tier
- 2026-04-04 100+ → 200+ up after 13 days in tier
- 2026-03-22 200+ → 100+ down after 563 days in tier
- 2024-09-05 300+ → 200+ down after 13 days in tier
- 2024-08-23 200+ → 300+ up after 2 days in tier
- 2024-08-21 300+ → 200+ down after 4 days in tier
- 2024-08-17 200+ → 300+ up after 3 days in tier
- 2024-08-14 300+ → 200+ down after 431 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin 4M+ installs · 4.8★ · 1 shared tag A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ · 1 shared tag A -
Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ installs · 4.7★ · 1 shared tag A -
WP Mail Logging 300K+ installs · 4.7★ · 1 shared tag A -
Mailchimp for WooCommerce 200K+ installs · 4.0★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Visual Form Builder Magic into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/visual-form-builder-magic" width="480" height="300" style="border:0" loading="lazy" title="Visual Form Builder Magic — Plugin Pulse"></iframe> Visual Form Builder Magic: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/visual-form-builder-magic