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wp.org search vs our merit ranking: “facebook catalog”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “facebook catalog”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPSSO Commerce Manager Catalog Feed XML shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 90+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Booking for Appointments and Events Calendar – Amelia places #11 on merit, 4.6★ from 793 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #2 ↑1 1 too low 2 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #3 ↓1 1 too low 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #5 2 too low 4 Meta for WooCommerce 400K+ · 2.1★ (481) wp.org #1 3 too high 5 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (256) wp.org #6 ↓1 1 too low 6 Pixel Cat – Conversion Pixel Manager 40K+ · 4.0★ (41) wp.org #4 2 too high 7 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #7 ↑1 8 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #11 ↑3 3 too low 9 Comments Import & Export 2K+ · 4.9★ (68) wp.org #9 ↑1 10 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #12 ↓1 2 too low 11 Booking for Appointments and Events Calendar – Amelia 90K+ · 4.6★ (793) wp.org #18 ↑2 7 too low 12 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #15 ↑7 3 too low 13 WPSSO Core – Complete Schema Markup and Meta Tags 4K+ · 4.6★ (306) wp.org #16 ↓2 3 too low 14 WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More 2K+ · 4.8★ (27) wp.org #8 6 too high 15 WP Chat App 100K+ · 4.9★ (222) wp.org #19 4 too low 16 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #24 8 too low 17 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #21 ↑2 4 too low 18 Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant 2K+ · 4.8★ (87) wp.org #20 2 too low 19 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #22 3 too low 20 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #17 3 too high 21 Wishlist for WooCommerce 800+ · 4.7★ (6) wp.org #14 ↓1 7 too high 22 WPSSO Commerce Manager Catalog Feed XML 90+ · 5.0★ (3) wp.org #10 ↓1 12 too high 23 HM Product Catalog 10+ · 4.2★ (5) wp.org #23 24 Kliken: Ads + Pixel for Meta 30K+ · 3.0★ (1) wp.org #13 ↓1 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.