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← Rankings

wp.org search vs our merit ranking: “pinterest”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “pinterest”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Add Pinterest conversion tags for Pinterest Ads + Site verification shows at wp.org #4 but places #18 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 3.3★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More places #9 on merit, 4.7★ from 1597 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #3 ↓1 2 too low 2 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #5 ↑6 3 too low 3 GS Pinterest Portfolio – Pins Grid, Masonry, User Profile, Popup & Board Widgets 1K+ · 4.8★ (47) wp.org #2 ↑1 1 too high 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #6 ↓1 2 too low 5 Pinterest for WooCommerce 200K+ · 2.3★ (68) wp.org #1 4 too high 6 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #9 ↓2 3 too low 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #11 ↓2 4 too low 8 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #16 ↑3 8 too low 9 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1597) wp.org #20 ↓5 11 too low 10 Under Construction 600K+ · 4.8★ (1285) wp.org #19 ↓5 9 too low 11 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #13 ↓3 2 too low 12 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #21 9 too low 13 Weblizar Pin It Button On Image Hover And Post 10K+ · 4.0★ (64) wp.org #10 ↑2 3 too high 14 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #15 ↑1 1 too low 15 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #23 8 too low 16 WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More 2K+ · 4.8★ (27) wp.org #12 ↑1 4 too high 17 Header Footer Code Manager 600K+ · 4.9★ (309) wp.org #24 ↓2 7 too low 18 Add Pinterest conversion tags for Pinterest Ads + Site verification 1K+ · 3.3★ (9) wp.org #4 14 too high 19 Feeds for Pinterest – Turn Your Boards into a Beautiful Gallery 200+ · 4.7★ (3) wp.org #8 11 too high 20 Simple Pin It Button for Pinterest 3K+ · 4.5★ (2) wp.org #7 ↓1 13 too high 21 UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce 200+ · 4.8★ (4) wp.org #14 ↑9 7 too high 22 CAPI Suite: Meta Pixel, Pinterest & TikTok for WooCommerce 100+ · 5.0★ (2) wp.org #17 5 too high 23 BestWebSoft’s Pinterest 400+ · 3.8★ (5) wp.org #22 ↓2 1 too high 24 Add Follow Button For Pintrest 400+ · 3.5★ (2) wp.org #18 6 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.