Integration for WooCommerce and MailChimp
by CRM Perks · eCommerce
Also makes 31 other plugins · 91.1K+ installs across the portfolio →
WooCommerce MailChimp Plugin allows you to quickly integrate WooCommerce with MailChimp lists and eCommerce features.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
100+
≈180 estimated
Momentum
+4%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “mailchimp” for “mailchimp lists”. “mailchimp” isn't earning its slot: it only gets you to #24. “mailchimp lists” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 71 average across 9,826 eCommerce plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 100 of 6.8K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,170 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 58 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 3 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
+0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| woocommerce mailchimp integration your tag | #7 | #24 | 0 |
| connect mailchimp to woocommerce your tag | #8 | #24 | down 1 |
| woocommerce mailchimp your tag | #9 | #24 | down 2 |
| mailchimp for woocommerce your tag | #12 | #24 | down 1 |
| mailchimp lists | #14 | #22 | 0 |
| mailchimp your tag | #24 | #22 | down 3 |
| mailchimp integration | #15 | #22 | 0 |
19 searches this plugin appeared in over the last 90 days, 7 listed. 12 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “mailchimp” for “mailchimp lists”. “mailchimp” isn't earning its slot: it only gets you to #24. “mailchimp lists” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “mailchimp for woocommerce”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 336 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
11mo ago
latest release · v1.0.6 · 15 Dec 2025
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 23 days ago and the previous band took 16 months to cross, so the real count is still just under 200.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Beboz2.2y ago
This was what I needed. Great freedom of setting and good support: when I first installed the plugin there was a bug. I reported it and it was fixed in the time they had anticipated.
Read on wp.org ↗ - ★★★★★ VASharon4.0y ago
I have been searching for quite some time for a plugin that will communicate with WooCommerce and MailChimp and add specific product purchases to specific lists in MailChimp and I have finally found it. This does exactly what I needed it to do. I had an issue when I first set up the filter, I thought that I had set it up right and I emailed support and they were fantastic! Within two emails with the support, I had fixed my issue and all the test purchases that I performed from then on, worked like a dream! I am so happy I found this plugin and will be recommending it to my clients!
Read on wp.org ↗ - ★★★★★ Jdamonte6.2y ago
Thanks for the hard work.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "WooCommerce MailChimp Plugin allows you to quickly integrate WooCommerce with MailChimp lists and eCommerce..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ! FAQ asks real questions 5 of 7 FAQ entries are headings, not questions ("WooCommerce Mailchimp Integration Plugin").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, Google Analytics.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 3,444 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "connect mailchimp to woocommerce", "mailchimp for woocommerce" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-11 200+ → 100+ down after 466 days in tier
- 2025-07-02 300+ → 200+ down after 591 days in tier
- 2023-11-19 400+ → 300+ down after 55 days in tier
- 2023-09-25 300+ → 400+ up after 89 days in tier
- 2023-06-28 400+ → 300+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Mailchimp for WooCommerce 200K+ installs · 4.0★ · 1 shared tag B -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 1 shared tag B -
Connect Contact Form 7 to Mailchimp, Brevo, MailerLite, Klaviyo, GetResponse, EmailOctopus, Campaign Monitor & Moosend 40K+ installs · 4.2★ · 1 shared tag A -
Genesis eNews Extended 40K+ installs · 4.4★ · 1 shared tag A -
Featured Images in RSS for Mailchimp & More 20K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Integration for WooCommerce and MailChimp into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woo-mailchimp-crm-perks" width="480" height="300" style="border:0" loading="lazy" title="Integration for WooCommerce and MailChimp — Plugin Pulse"></iframe> Integration for WooCommerce and MailChimp: 100+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/woo-mailchimp-crm-perks
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