StoreCustomizer – A plugin to Customize all WooCommerce Pages
by Kaira · eCommerce
Also makes 4 other plugins · 21.1K+ installs across the portfolio →
A store editor plugin for editing all WooCommerce store and product pages, cart, checkout and user account pages, all within the WordPress Customizer
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
20K+
≈28K estimated
Momentum
+8%
downloads vs prior 30d
Biggest opportunity: Swap “ecommerce”, “online store” and “woocommerce” for “customize”, “catalogue” and “basket”. “ecommerce” isn't earning its slot: you're not in the first 24 results for its own search. “customize” sits at #7 untagged, close enough for a declared tag to move it up. “online store” isn't earning its slot: you're not in the first 24 results for its own search. “catalogue” sits at #11 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “basket” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 71 average across 9,768 eCommerce plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 20K of 1.1M lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,155 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 18 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 127 reviews, smoothed to 4.60★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
47
Momentum
Holding steady
+0.6
Velocity
places per keyword, 28d
36%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| customize | #7 | #6 | up 4 |
| customize woocommerce your tag | #10 | #8 | up 5 |
| customize woocommerce shop page | #7 | #5 | 0 |
| catalogue | #11 | #7 | down 1 |
| wc customize | #6 | #4 | — |
| woocommerce pages | #23 | #14 | up 1 |
| customize checkout page | #9 | #7 | up 4 |
| shop page | #18 | #10 | 0 |
| customize page | #12 | #8 | 0 |
| basket | #18 | #4 | up 3 |
| customize product page | #14 | #12 | down 1 |
| continue shopping | #21 | #9 | up 2 |
| woocommerce thank you page customizer | #13 | #14 | up 4 |
| account page | #15 | #10 | up 3 |
| woocommerce customize | #15 | #10 | down 1 |
| customize checkout | #15 | #10 | down 2 |
| customize woocommerce checkout page | #17 | #14 | down 2 |
| customize woocommerce product page | #23 | #14 | 0 |
| woocommerce customize product page | #24 | #20 | 0 |
| customize checkout woocommerce | #24 | #16 | — |
| ecommerce your tag | Not in the top 24 | ||
| online store your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
| woocommerce addons your tag | Not in the top 24 | ||
87 searches this plugin appeared in over the last 90 days, 20 listed. 63 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “ecommerce”, “online store” and “woocommerce” for “customize”, “catalogue” and “basket”. “ecommerce” isn't earning its slot: you're not in the first 24 results for its own search. “customize” sits at #7 untagged, close enough for a declared tag to move it up. “online store” isn't earning its slot: you're not in the first 24 results for its own search. “catalogue” sits at #11 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “basket” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 37.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
18d ago
latest release · v2.6.6 · 14 Oct 2026
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 10 months ago and the previous band took 4.4 years to cross, so the real count is still just under 30K.
Install history since 16 Nov 2019
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.6.5 Styling tweaks/fixes Backend code commenting & refactoring Updated Freemius SDK Fixed Access Control issue for WC product stats Updated the language .pot file 2.6.5
- — Version 2.6.3 Styling tweaks/fixes Updated Freemius SDK Version compatibility for WP 6.8 & WC 9.9 Updated the language .pot file 2.6.3
- — Version 2.6.1 Styling tweaks/fixes Minor code refactoring Added: Price Prefix & Suffix for variable product variations Updated the language .pot file 2.6.1
- — Version 2.6.0 Styling tweaks/fixes Updated Freemius SDK 2.6.0
- — Version 2.5.9 Styling tweaks/fixes Backend code commenting Fix update product prefix & suffix php notice Updated Freemius SDK Version compatibility for WP 6.7 & WC 9.6 2.5.9
- — Version 2.5.8 Styling tweaks/fixes Minor code refactoring Updated the language .pot file Compatibility updates for WC 9.4 2.5.8
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (2.6.6). Sites still on an older version should update.
- Patched Medium · 6.1 Freemius <= 2.10.1 - Reflected DOM-Based Cross-Site Scripting via url Parameter ↗2026-04-30 CVE-2024-13362 Improper Neutralization of Input During Web Page Generation Affects <= 2.5.9 Patched in 2.6.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 8 languages, 3 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Beaver Builder.
- ! Headings and lists 14 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 9,887 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-15 30K+ → 20K+ down after 1612 days in tier
- 2021-08-17 20K+ → 30K+ up after 266 days in tier
- 2020-11-24 10K+ → 20K+ up after 99 days in tier
- 2020-08-17 8K+ → 10K+ up after 96 days in tier
- 2020-05-13 4K+ → 8K+ up after 63 days in tier
- 2020-03-11 3K+ → 4K+ up after 20 days in tier
- 2020-02-20 1K+ → 3K+ up after 77 days in tier
- 2019-12-05 700+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce 7M+ installs · 4.5★ · 2 shared tags A -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 2 shared tags B -
WPML Multilingual & Multicurrency for WooCommerce 100K+ installs · 4.1★ · 2 shared tags B -
Mercado Pago payments for WooCommerce 100K+ installs · 3.9★ · 2 shared tags A -
TI WooCommerce Wishlist 100K+ installs · 4.7★ · 2 shared tags B -
Mollie Payments for WooCommerce 100K+ installs · 3.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for StoreCustomizer – A plugin to Customize all WooCommerce Pages into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocustomizer" width="480" height="300" style="border:0" loading="lazy" title="StoreCustomizer – A plugin to Customize all WooCommerce Pages — Plugin Pulse"></iframe> StoreCustomizer – A plugin to Customize all WooCommerce Pages: 20K+ active installs, 4.8★ (127 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/woocustomizer
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