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Putler – Simple WooCommerce Analytics for your Store

by putler · eCommerce

A simple WooCommerce analytics plugin that provides detailed reports, insights, exports, segments, subscriptions & GA4 integration all in one place.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 90/100

no flags

Active installs

200+

≈260 estimated

Momentum

+44%

downloads vs prior 30d

Biggest opportunity: Swap “ecommerce analytics” for “multistore”. “ecommerce analytics” isn't earning its slot: you're not in the first 24 results for its own search. “multistore” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

How scoring works →
90 Health · A
Maintenance 100/100
Rating quality 89/100
Support 70/100
Security 96/100

90 health vs 71 average across 9,743 eCommerce plugins

Install conversion

How it's measured →

1.1%

of downloads still active

At least 200 of 18.8K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,140 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
2.20.0
Last updated
yesterday
Added
2013-10-17 · 13 yrs old
Requires WP
5.0
Tested up to
7.1.4
Requires PHP
7.0

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

93 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 1 day ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 72/100

5.0★ over 15 reviews, smoothed to 4.31★ and held back under 25 reviews

Listing tuning 100/100

5 of 5 tags set · short description in place

Daily downloads

Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive

+44% vs prior 30d
10630 Oct 2026

30-day downloads

Rolling 30-day volume · peak 685 · peaks are release surges

41031 Oct 2026

Directory rank

Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.

Health trend

Composite health score, snapshotted daily

9031 Oct 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2K31 Oct 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

6

releases in the last 12 months

yesterday

latest release · v2.20.0 · 30 Oct 2026

39

tagged releases on record

Recent releases

2.20.0 · 30 Oct 20262.19.0 · 31 Jul 20262.18.0 · 1 Jun 20262.17.0 · 6 Jan 20262.16.0 · 24 Dec 20252.15.0 · 3 Dec 20252.14.0 · 11 Apr 20242.13.0 · 14 Mar 20242.12.0 · 31 Jul 20232.11.2 · 12 Jan 20232.11.0 · 12 Jan 20232.11.1 · 26 Dec 20222.10.0 · 21 Sep 20212.9.13.1 · 8 Jan 2020

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.18 43%
v2.17 20%
v2.15 17%
v2.14 9.4%
v2.13 6.4%
v2.10 4.1%

Estimated active installs

The public count shows “200+”. Our estimate pins where the real number sits.

tracked estimate
200–300 ≈260

Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 57% of the way through.

Install history since 18 Apr 2015

20031 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ sharjeel123
    9mo ago

    Best plugin for woocommerce calculations and all insights.

    Read on wp.org ↗
  2. ★★★★★ mrbinayadhikari
    10mo ago

    To check sales and metrics, I rarely visit my WordPress site. Instead, I directly open Putler, which has become my new home.

    Read on wp.org ↗
  3. ★★★★★ maozlustig
    11mo ago

    I have been using Putler for quite some time, and it has become an integral part of my everyday work with clients.It helps me gain clear insights and make better decisions on an ongoing basis.The support team is truly outstanding, responsive, professional, and always willing to help.

    Read on wp.org ↗
  4. ★★★★★ pegjodi
    1.1y ago

    We trust Putler to give us the analytics we need for our business. Very flexible to use and courteous customer service.

    Read on wp.org ↗
  5. ★★★★★ Jake
    1.3y ago

    Tried various other platforms. Like Baremetrics (also btw if there’s one to skip, it’s them). Putler is great for combining sales stats, finding customer data, getting things sorted if you use multiple payment platforms especially. Paypal and Stripe, good dashboard. Most importantly, great support for when occasionally things don’t work quite as you’d expect.

    Read on wp.org ↗
  6. ★★★★★ ptrdm
    1.7y ago

    Putler is an excellent sidekick to have. As an owner of multiple shops across various platforms, it serves as my central hub for all sales and customer information, not to mention a reliable backup during technical difficulties (as I recently experienced with one of my stores). And to think I’m not even utilizing its full potential (insights, analytics, etc.). A super responsive team is the cherry on top!

    Read on wp.org ↗
  7. ★★★★★ dangerdanfit
    2.1y ago

    I use Putler to track sales across multiple WordPress websites, eBay, Etsy and Amazon. It’s easy to use and has great support. Highly recommended!

    Read on wp.org ↗
  8. ★★★★★ Millionleaves
    3.9y ago

    If you’re looking for a dashboard for WooCommerce data reporting and analytics, Putler is an excellent choice. This plugin allows you to connect your WooCommerce store to Putler so it can import your data for analysis. It recently started reporting an error in the server logs. I raised the issue with the Putler support team and got a fix back in a couple of days. Highly recommended!

    Read on wp.org ↗

Security history

via Wordfence Intelligence

All 2 disclosed vulnerabilities are patched in the current version (2.20.0). Sites still on an older version should update.

  1. 2023-08-15 CVE-2023-40327 Missing Authorization Affects <= 2.12.0 Patched in 2.13.0
  2. 2023-08-15 CVE-2023-40326 Missing Authorization Affects <= 2.12.0 Patched in 2.13.0

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

✓ Low memory footprint
✓ Low page-speed impact
✕ Runs on latest PHP + WP
✕ No PHP errors
✓ No JS errors
✕ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Readme readiness

8 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "A simple WooCommerce analytics plugin that provides detailed reports, insights, exports, segments, subscrip..."
  • ✓ Has a FAQ 11 questions in the FAQ.
  • ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
  • ✓ Names who it is for Names its audience or use cases ("built for", "great for").
  • ✓ Names what it works with Mentions WooCommerce, Mailchimp, Stripe, PayPal and 2 more.
  • ✓ Headings and lists 8 headings and 5 lists.
  • ✓ Enough to quote 5,802 characters of description.
  • ✓ Tags match the text 3 of 5 tags appear in the text; "GA4 analytics", "google analytics alternative" do not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-05-26 300+ → 200+ down after 1 days in tier
  2. 2026-05-25 200+ → 300+ up after 3 days in tier
  3. 2026-05-22 300+ → 200+ down after 538 days in tier
  4. 2024-11-30 400+ → 300+ down after 420 days in tier
  5. 2023-10-07 500+ → 400+ down after 260 days in tier
  6. 2023-01-20 600+ → 500+ down after 8 days in tier
  7. 2023-01-12 500+ → 600+ up after 11 days in tier
  8. 2023-01-01 600+ → 500+ down after 224 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

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Preview card ↗

Putler – Simple WooCommerce Analytics for your Store: 200+ active installs, 5.0★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/woocommerce-putler-connector

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