Putler – Simple WooCommerce Analytics for your Store
by putler · eCommerce
A simple WooCommerce analytics plugin that provides detailed reports, insights, exports, segments, subscriptions & GA4 integration all in one place.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
200+
≈260 estimated
Momentum
+44%
downloads vs prior 30d
Biggest opportunity: Swap “ecommerce analytics” for “multistore”. “ecommerce analytics” isn't earning its slot: you're not in the first 24 results for its own search. “multistore” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 71 average across 9,743 eCommerce plugins
Install conversion
How it's measured →1.1%
of downloads still active
At least 200 of 18.8K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,140 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 1 day ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 15 reviews, smoothed to 4.31★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
11%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| multistore | #7 | #6 | 0 |
| google analytics alternative your tag | #23 | #23 | — |
| woocommerce ga4 | #14 | #19 | 0 |
| integrate ga4 google analytics | #20 | #19 | up 1 |
| ecommerce analytics your tag | Not in the top 24 | ||
| ga4 analytics your tag | Not in the top 24 | ||
| woocommerce analytics your tag | Not in the top 24 | ||
| woocommerce reporting your tag | Not in the top 24 | ||
32 searches this plugin appeared in over the last 90 days, 4 listed. 28 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “ecommerce analytics” for “multistore”. “ecommerce analytics” isn't earning its slot: you're not in the first 24 results for its own search. “multistore” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 685 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
yesterday
latest release · v2.20.0 · 30 Oct 2026
39
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 57% of the way through.
Install history since 18 Apr 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ sharjeel1239mo ago
Best plugin for woocommerce calculations and all insights.
Read on wp.org ↗ - ★★★★★ mrbinayadhikari10mo ago
To check sales and metrics, I rarely visit my WordPress site. Instead, I directly open Putler, which has become my new home.
Read on wp.org ↗ - ★★★★★ maozlustig11mo ago
I have been using Putler for quite some time, and it has become an integral part of my everyday work with clients.It helps me gain clear insights and make better decisions on an ongoing basis.The support team is truly outstanding, responsive, professional, and always willing to help.
Read on wp.org ↗ - ★★★★★ pegjodi1.1y ago
We trust Putler to give us the analytics we need for our business. Very flexible to use and courteous customer service.
Read on wp.org ↗ - ★★★★★ Jake1.3y ago
Tried various other platforms. Like Baremetrics (also btw if there’s one to skip, it’s them). Putler is great for combining sales stats, finding customer data, getting things sorted if you use multiple payment platforms especially. Paypal and Stripe, good dashboard. Most importantly, great support for when occasionally things don’t work quite as you’d expect.
Read on wp.org ↗ - ★★★★★ ptrdm1.7y ago
Putler is an excellent sidekick to have. As an owner of multiple shops across various platforms, it serves as my central hub for all sales and customer information, not to mention a reliable backup during technical difficulties (as I recently experienced with one of my stores). And to think I’m not even utilizing its full potential (insights, analytics, etc.). A super responsive team is the cherry on top!
Read on wp.org ↗ - ★★★★★ dangerdanfit2.1y ago
I use Putler to track sales across multiple WordPress websites, eBay, Etsy and Amazon. It’s easy to use and has great support. Highly recommended!
Read on wp.org ↗ - ★★★★★ Millionleaves3.9y ago
If you’re looking for a dashboard for WooCommerce data reporting and analytics, Putler is an excellent choice. This plugin allows you to connect your WooCommerce store to Putler so it can import your data for analysis. It recently started reporting an error in the server logs. I raised the issue with the Putler support team and got a fix back in a couple of days. Highly recommended!
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.20.0). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A simple WooCommerce analytics plugin that provides detailed reports, insights, exports, segments, subscrip..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "great for").
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, Stripe, PayPal and 2 more.
- ✓ Headings and lists 8 headings and 5 lists.
- ✓ Enough to quote 5,802 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "GA4 analytics", "google analytics alternative" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-26 300+ → 200+ down after 1 days in tier
- 2026-05-25 200+ → 300+ up after 3 days in tier
- 2026-05-22 300+ → 200+ down after 538 days in tier
- 2024-11-30 400+ → 300+ down after 420 days in tier
- 2023-10-07 500+ → 400+ down after 260 days in tier
- 2023-01-20 600+ → 500+ down after 8 days in tier
- 2023-01-12 500+ → 600+ up after 11 days in tier
- 2023-01-01 600+ → 500+ down after 224 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Smart Reporter For WooCommerce and WP eCommerce 300+ installs · 3.6★ · 3 shared tags D -
Plausible Analytics 10K+ installs · 4.7★ · 2 shared tags A -
WooReports — Advanced Reporting for WooCommerce 70+ installs · 4.0★ · 2 shared tags A -
Dashboard and Analytics for WooCommerce 70+ installs · 4.1★ · 2 shared tags B -
YooAnalytics – Privacy-Friendly Analytics for WordPress & WooCommerce (Google Analytics Alternative) 50+ installs · 3.6★ · 2 shared tags -
Alpha Insights – Advanced Analytics, Sales Reporting & COGS for WooCommerce 50+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Putler – Simple WooCommerce Analytics for your Store into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-putler-connector" width="480" height="300" style="border:0" loading="lazy" title="Putler – Simple WooCommerce Analytics for your Store — Plugin Pulse"></iframe> Putler – Simple WooCommerce Analytics for your Store: 200+ active installs, 5.0★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/woocommerce-putler-connector
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