Alpha Insights – Advanced Analytics, Sales Reporting & COGS for WooCommerce
by WP Davies · eCommerce
Advanced WooCommerce analytics for profit reporting, traffic insights, COGS, custom sales reports, and A/B experiments.
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Health
B 84/100
Few reviews
Active installs
40+
≈48 estimated
Momentum
-23%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “woocommerce analytics”, “woocommerce analytics plugin” and “woocommerce cost of goods” for “alpha”, “experiments” and “reporting”. “woocommerce analytics” isn't earning its slot: you're not in the first 24 results for its own search. “alpha” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce analytics plugin” isn't earning its slot: you're not in the first 24 results for its own search. “experiments” sits at #20 untagged, close enough for a declared tag to move it up. “woocommerce cost of goods” isn't earning its slot: you're not in the first 24 results for its own search. “reporting” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 71 average across 9,850 eCommerce plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 40 of 1.7K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,182 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 12 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 52 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| cogs | #2 | #12 | 0 |
| alpha | #4 | #10 | 0 |
| profit analytics | #5 | #20 | down 1 |
| reporting | #24 | #23 | 0 |
| experiments | #20 | #24 | 0 |
| traffic insights | #24 | #23 | down 3 |
| sales insights | #10 | #20 | down 1 |
| cost of goods | #12 | #24 | down 3 |
| woocommerce pause sales | #14 | #23 | up 1 |
| woocommerce cogs | #15 | #24 | 0 |
| ai sales insights | #19 | #23 | down 1 |
| woocommerce analytics your tag | Not in the top 24 | ||
| woocommerce analytics plugin your tag | Not in the top 24 | ||
| woocommerce cost of goods your tag | Not in the top 24 | ||
| woocommerce profit your tag | Not in the top 24 | ||
| woocommerce reporting your tag | Not in the top 24 | ||
68 searches this plugin appeared in over the last 90 days, 11 listed. 57 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “woocommerce analytics”, “woocommerce analytics plugin” and “woocommerce cost of goods” for “alpha”, “experiments” and “reporting”. “woocommerce analytics” isn't earning its slot: you're not in the first 24 results for its own search. “alpha” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce analytics plugin” isn't earning its slot: you're not in the first 24 results for its own search. “experiments” sits at #20 untagged, close enough for a declared tag to move it up. “woocommerce cost of goods” isn't earning its slot: you're not in the first 24 results for its own search. “reporting” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 31 Jan 2026 · 278 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 294 · peaks are release surges
Directory rank
Ranked about #21,400 to #22,800, alongside the other plugins at 40+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
12
releases in the last 12 months
2mo ago
latest release · v2.2.0 · 13 Sep 2026
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just under 50.
At the current install trend, crossing 50+ in roughly 61 days.
Install history since 30 Jan 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ shadowsmith9mo ago
If I could give more than 5 stars I would. If you are running a fulfillment and retail point of sale business this plugin is what you need. Don’t even bother with the free version, although it is pretty good, the pro is what you want. It keeps track of EVERYTHING you need to generate an accurate P&L. How many packages do you ship a day? I ship a dozen or so and I asked Chris if there was any way he could capture my shipping cost so I wouldn’t have to enter it manually. A week later it was done. Incredibly good customer service. Communication is very prompt accounting for the time difference. Buy it. You won’t regret it.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "who want", "for stores").
- ✓ Names what it works with Mentions WooCommerce, Google Analytics.
- ! Headings and lists 4 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 5,135 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "woocommerce reporting" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-04 50+ → 40+ down after 19 days in tier
- 2026-10-16 40+ → 50+ up after 70 days in tier
- 2026-08-07 30+ → 40+ up after 77 days in tier
- 2026-05-22 10+ → 30+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Smart Reporter For WooCommerce and WP eCommerce 200+ installs · 3.6★ · 2 shared tags D -
Putler – Simple WooCommerce Analytics for your Store 200+ installs · 4.5★ · 2 shared tags A -
WooReports — Advanced Reporting for WooCommerce 70+ installs · 4.0★ · 2 shared tags A -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 1 shared tag A -
Plausible Analytics 10K+ installs · 4.7★ · 1 shared tag A -
Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights 2K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Alpha Insights – Advanced Analytics, Sales Reporting & COGS for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/alpha-insights-sales-report-builder-analytics-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Alpha Insights – Advanced Analytics, Sales Reporting & COGS for WooCommerce — Plugin Pulse"></iframe> Alpha Insights – Advanced Analytics, Sales Reporting & COGS for WooCommerce: 40+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/alpha-insights-sales-report-builder-analytics-for-woocommerce
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