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wp.org search vs our merit ranking: “woocommerce analytics”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce analytics”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Tax (formerly WooCommerce Shipping & Tax) shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 500K+ installs carry it up the search order; its 2.1★ average from 106 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #6 on merit, 4.8★ from 1539 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #2 ↑3 1 too low 2 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #4 ↓3 2 too low 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #3 4 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #6 2 too low 5 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #9 ↓1 4 too low 6 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #12 ↓2 6 too low 7 WooCommerce Analytics 20K+ · 4.5★ (4) wp.org #1 ↑2 6 too high 8 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #7 ↑2 1 too high 9 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (177) wp.org #5 4 too high 10 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #15 ↓4 5 too low 11 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #16 ↓3 5 too low 12 SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ · 4.8★ (816) wp.org #17 ↑7 5 too low 13 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #18 ↓2 5 too low 14 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #23 9 too low 15 Google Analytics for WooCommerce 100K+ · 2.8★ (119) wp.org #8 ↓4 7 too high 16 Plausible Analytics 10K+ · 5.0★ (29) wp.org #14 ↓2 2 too high 17 Lara's Google Analytics (GA4) 8K+ · 4.7★ (122) wp.org #21 ↓4 4 too low 18 Google for WooCommerce 800K+ · 2.7★ (268) wp.org #10 8 too high 19 ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ · 2.5★ (1546) wp.org #20 ↓6 1 too low 20 Search Analytics for WP – Site Search Tracking 3K+ · 5.0★ (30) wp.org #22 ↓4 2 too low 21 WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ · 2.1★ (106) wp.org #11 ↑4 10 too high 22 Pinterest for WooCommerce 200K+ · 2.3★ (68) wp.org #13 9 too high 23 WooCommerce Shipping 70K+ · 2.0★ (18) wp.org #19 ↓12 4 too high 24 ShinyStat Analytics 1K+ · 5.0★ (1) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.