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Plausible Analytics

by Plausible Insights OÜ · Analytics

Simple, lightweight, privacy-friendly Google Analytics alternative for WordPress with a clean dashboard.

How scoring works →
90 Health · A
Maintenance 100/100
Rating quality 93/100
Support 70/100

90 health vs 64 average across 1,028 Analytics plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

83 / 100

Well optimized

Biggest win: Support resolution

Update recency 100/100
WP compatibility 100/100
Rating quality 89/100
Listing tuning 100/100
Support resolution 0/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+161% vs prior 30d
366Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

23.6K

now · peak 38.8K

23.5K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Plausible Analytics · #1569 you Usermaven · #6911 Statify · #347 Statify · #1324

Rating trend

Star average over time · dips mark rough releases

5Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2.3Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

11

releases in the last 12 months

2mo ago

latest release · v2.5.8

49

tagged releases on record

Recent releases

2.5.8 · 2mo ago2.5.7 · 5mo ago2.5.6 · 6mo ago2.5.5 · 7mo ago2.5.4 · 7mo ago2.5.3 · 7mo ago2.5.2 · 7mo ago2.5.1 · 7mo ago2.5.0 · 9mo ago2.4.2 · 9mo ago2.4.1 · 9mo ago2.4.0 · 1.3y ago2.3.3 · 1.3y ago2.3.2 · 1.3y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.5 80%
v2.4 8.7%
Older / other versions 12%

Estimated active installs

The public count shows “10K+”. Our estimate pins where the real number sits.

tracked estimate
10K–20K ≈19K

Refined from the date this plugin crossed into its current band.

Install history · since 2021-04-24 · 1,428 observations

10KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.

Details

Version
2.6.1
Last updated
14d ago
Added
2020-10-04 · 5 yrs old
Requires WP
5.9
Tested up to
7.0.4
Requires PHP
7.2

Recent reviews

All reviews on wp.org ↗
  1. krikke
    9mo ago

    I was looking for a cookie-less Analytics solution with great dashboard UX to share with clients, to complement my cookie-based Analytics stack. In Plausible I have found that! In addition, their support system is fabulous. Quick, to the point, and knowledgeable. That is a rare find these days. This topic was modified 7 months, 2 weeks ago by krikke.

    Read on wp.org ↗
  2. Skrlance
    12mo ago

    It is very reliable and well supported web analytics that includes WordPress plugin. I am utilizing community edition which is good for my low traffic websites.

    Read on wp.org ↗
  3. obijuandev
    1.5y ago

    The plugin overall works amazingly well. When something is not working as expected, the support responds at ninja-level speed with actionable solutions. Would give 10 stars if I could!

    Read on wp.org ↗
  4. Andre
    2.0y ago

    I hate when plugin providers don’t mention that the plugin requires 1. a registration on their website 2. a paid subscription after a short trial How hard can it be to mention this right away to save users time and anger? I would never subscribe to any service where the provider isn’t up front and transparent about their business model. Thanks for wasting my time.

    Read on wp.org ↗
  5. Anonymous User
    2.2y ago

    Installation is quick and easy, and the interface is clean and user-friendly, perfect for both beginners and experts. By not using cookies and complying with GDPR, it ensures user privacy. Additionally, its impact on site performance is minimal due to its lightweight script. If you’re looking for a straightforward alternative to Google Analytics, Plausible is the ideal choice. Highly recommended!

    Read on wp.org ↗
  6. pguilha
    2.5y ago

    I went with plausible for a simpler and privacy-focused alternative to GA and it does not disappoint. Clear analytics, simple to use, great for our users. When I encountered an issue after an update, they responded within minutes and helped troubleshoot. Can’t recommend it enough.

    Read on wp.org ↗
  7. Valerie Hayes
    3.0y ago

    I am very impressed with this plugin. It provides an excellent range of information to review on a daily basis, without being cumbersome. It lets me keep a finger on the pulse of my website, and provides an interconnectivity with users that is natural and intuitive. When you put a lot of work into a website, it so important to find a way to track visitors to the site, without getting buried in the analytics, and a confusing set of directions. In my opinion, the developers of this plugin are brilliant. They clearly know what they are doing. They have a grassroots type approach, and treat you like a real person when you contact them. I would give them a five star review any day of the week, and am so glad I found this option for tracking visitors on my website. It’s by far the best tracking plugin I have used thus far, over a period of ten years. All I can say is thank you! This topic was modified 2 years, 11 months ago by Valerie Hayes. This topic was modified 2 years, 11 months ago by Valerie Hayes.

    Read on wp.org ↗
  8. Anonymous
    3.0y ago

    OMGosh…with this latest update to an already confusing GA platform, I knew it was FINALLY time to wave goodbye to GA! How many man-hours have I wasted implementing reporting dashboards because Google changes their permissions and codes, etc. I was able to take my 75+ websites and implement this Plausible solutions…so lightweight and worthy of the nominal costs involved. I then created a master private page of all my accounts I can quickly scroll and see each accounts web traffic quickly. I also appreciate this company is in the EU and more compliant than here in the USA and also I can tell my customers their web analytics will not be sold to some 3rd party. Back in the day, you did GA because it was assumed this would net you better indexing…not so Joe! Thanks Plausible!

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 2.5.8 Fixed: only load author/category pageview props on posts. Improved: hardened Proxy Speed Module, to make sure it doesn’t disable plugins on non-proxy requests. Improved: don’t load JS tracking code if no API token is ent 2.5.8
  2. Version 2.5.7 Improved: the JS tracking code now contains some widely used attributes to make sure its excluded from optimization by JS minification plugins, e.g. WP Rocket, LiteSpeed Cache, etc. Fixed: a timed out call to the Plausib 2.5.7
  3. Version 2.5.6 Fixed: users with a valid API token would get a notice that the Plugin token should be entered. Fixed: users still on PHP 7.4 would get an error when enabling/disabling the Proxy. Fixed: a minor XSS vulnerability in the 2.5.6
  4. Version 2.5.5 Fixed: a typo would cause users with a valid API token to get a notice that the Plugin token should be entered. 2.5.5
  5. Version 2.5.4 Improved: added a separate notice for Cloud users that haven’t entered the Plugin token yet. 2.5.4
  6. Version 2.5.3 Fixed: display a notice to CE users that haven’t entered the Plugin token yet. Fixed: a critical error would occur if the entered Plugin token was invalid. 2.5.3

Known vulnerabilities

via Wordfence Intelligence

3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2023-08-16 CVE-2023-40553 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.3.3 Patched in 1.3.4
  2. 2022-05-27 Missing Authorization Affects <= 1.2.3 Patched in 1.2.4
  3. 2022-04-07 CVE-2022-27845 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.2.2 Patched in 1.2.3

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 11 languages, 0 at 90% or more

Dutch 26%
Dutch (Belgium) 23%
German 23%
Norwegian (Bokmål) 22%
Swedish 21%
Danish 19%
Spanish (Spain) 11%
French (France) 9%
Spanish (Colombia) 7%
Spanish (Mexico) 7%
Spanish (Venezuela) 7%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2024-05-10 9K+ → 10K+ up after 99 days in tier
  2. 2024-02-01 8K+ → 9K+ up after 96 days in tier
  3. 2023-10-28 7K+ → 8K+ up after 72 days in tier
  4. 2023-08-17 6K+ → 7K+ up after 70 days in tier
  5. 2023-06-08 5K+ → 6K+ up after 141 days in tier
  6. 2023-01-18 4K+ → 5K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Plausible Analytics: 10K+ active installs, 5.0★ (29 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/plausible-analytics