Plausible Analytics
by Plausible Insights OÜ · Analytics
Simple, lightweight, privacy-friendly Google Analytics alternative for WordPress with a clean dashboard.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
10K+
≈19K estimated
Momentum
+141%
downloads vs prior 30d
Biggest opportunity: Swap “privacy”, “stats” and “woocommerce analytics” for “sales analytics”, “customer analytics” and “product analytics”. “privacy” isn't earning its slot: you're not in the first 24 results for its own search. “sales analytics” sits at #7 untagged, close enough for a declared tag to move it up. “stats” isn't earning its slot: you're not in the first 24 results for its own search. “customer analytics” sits at #9 untagged, close enough for a declared tag to move it up. “woocommerce analytics” isn't earning its slot: it only gets you to #15. “product analytics” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 10K of 454.2K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 16 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 10 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 29 reviews, smoothed to 4.43★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| plausible | #1 | #1 | 0 |
| google analytics alternative your tag | #7 | #9 | 0 |
| sales analytics | #7 | #6 | up 1 |
| analytics your tag | #14 | #15 | down 1 |
| customer analytics | #9 | #9 | 0 |
| woocommerce analytics your tag | #15 | #16 | down 3 |
| product analytics | #10 | #9 | down 1 |
| ecommerce analytics | #11 | #10 | down 2 |
| simple analytics | #11 | #10 | down 1 |
| google analytics spam | #7 | #9 | down 1 |
| web analytics | #12 | #10 | down 2 |
| click analytics | #12 | #12 | 0 |
| privacy analytics | #12 | #11 | 0 |
| privacy friendly | #18 | #17 | 0 |
| content analytics | #13 | #13 | 0 |
| post analytics | #13 | #12 | down 1 |
| visitor analytics | #13 | #10 | down 1 |
| marketing analytics | #13 | #13 | down 3 |
| clean dashboard | #18 | #17 | down 2 |
| website analytics | #14 | #13 | 0 |
| privacy your tag | Not in the top 24 | ||
| stats your tag | Not in the top 24 | ||
159 searches this plugin appeared in over the last 90 days, 20 listed. 116 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “privacy”, “stats” and “woocommerce analytics” for “sales analytics”, “customer analytics” and “product analytics”. “privacy” isn't earning its slot: you're not in the first 24 results for its own search. “sales analytics” sits at #7 untagged, close enough for a declared tag to move it up. “stats” isn't earning its slot: you're not in the first 24 results for its own search. “customer analytics” sits at #9 untagged, close enough for a declared tag to move it up. “woocommerce analytics” isn't earning its slot: it only gets you to #15. “product analytics” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “analytics”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “woocommerce analytics”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 38.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
16
releases in the last 12 months
10d ago
latest release · v2.6.4 · 22 Oct 2026
54
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 2.5 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 24 Apr 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ krikke11mo ago
I was looking for a cookie-less Analytics solution with great dashboard UX to share with clients, to complement my cookie-based Analytics stack. In Plausible I have found that! In addition, their support system is fabulous. Quick, to the point, and knowledgeable. That is a rare find these days. This topic was modified 7 months, 2 weeks ago by krikke.
Read on wp.org ↗ - ★★★★★ Skrlance1.2y ago
It is very reliable and well supported web analytics that includes WordPress plugin. I am utilizing community edition which is good for my low traffic websites.
Read on wp.org ↗ - ★★★★★ obijuandev1.7y ago
The plugin overall works amazingly well. When something is not working as expected, the support responds at ninja-level speed with actionable solutions. Would give 10 stars if I could!
Read on wp.org ↗ - ★★★★★ Andre2.2y ago
I hate when plugin providers don’t mention that the plugin requires 1. a registration on their website 2. a paid subscription after a short trial How hard can it be to mention this right away to save users time and anger? I would never subscribe to any service where the provider isn’t up front and transparent about their business model. Thanks for wasting my time.
Read on wp.org ↗ - ★★★★★ Anonymous User2.4y ago
Installation is quick and easy, and the interface is clean and user-friendly, perfect for both beginners and experts. By not using cookies and complying with GDPR, it ensures user privacy. Additionally, its impact on site performance is minimal due to its lightweight script. If you’re looking for a straightforward alternative to Google Analytics, Plausible is the ideal choice. Highly recommended!
Read on wp.org ↗ - ★★★★★ pguilha2.7y ago
I went with plausible for a simpler and privacy-focused alternative to GA and it does not disappoint. Clear analytics, simple to use, great for our users. When I encountered an issue after an update, they responded within minutes and helped troubleshoot. Can’t recommend it enough.
Read on wp.org ↗ - ★★★★★ Valerie Hayes3.2y ago
I am very impressed with this plugin. It provides an excellent range of information to review on a daily basis, without being cumbersome. It lets me keep a finger on the pulse of my website, and provides an interconnectivity with users that is natural and intuitive. When you put a lot of work into a website, it so important to find a way to track visitors to the site, without getting buried in the analytics, and a confusing set of directions. In my opinion, the developers of this plugin are brilliant. They clearly know what they are doing. They have a grassroots type approach, and treat you like a real person when you contact them. I would give them a five star review any day of the week, and am so glad I found this option for tracking visitors on my website. It’s by far the best tracking plugin I have used thus far, over a period of ten years. All I can say is thank you! This topic was modified 2 years, 11 months ago by Valerie Hayes. This topic was modified 2 years, 11 months ago by Valerie Hayes.
Read on wp.org ↗ - ★★★★★ Anonymous3.2y ago
OMGosh…with this latest update to an already confusing GA platform, I knew it was FINALLY time to wave goodbye to GA! How many man-hours have I wasted implementing reporting dashboards because Google changes their permissions and codes, etc. I was able to take my 75+ websites and implement this Plausible solutions…so lightweight and worthy of the nominal costs involved. I then created a master private page of all my accounts I can quickly scroll and see each accounts web traffic quickly. I also appreciate this company is in the EU and more compliant than here in the USA and also I can tell my customers their web analytics will not be sold to some 3rd party. Back in the day, you did GA because it was assumed this would net you better indexing…not so Joe! Thanks Plausible!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.5.8 Fixed: only load author/category pageview props on posts. Improved: hardened Proxy Speed Module, to make sure it doesn’t disable plugins on non-proxy requests. Improved: don’t load JS tracking code if no API token is ent 2.5.8
- — Version 2.5.7 Improved: the JS tracking code now contains some widely used attributes to make sure its excluded from optimization by JS minification plugins, e.g. WP Rocket, LiteSpeed Cache, etc. Fixed: a timed out call to the Plausib 2.5.7
- — Version 2.5.6 Fixed: users with a valid API token would get a notice that the Plugin token should be entered. Fixed: users still on PHP 7.4 would get an error when enabling/disabling the Proxy. Fixed: a minor XSS vulnerability in the 2.5.6
- — Version 2.5.5 Fixed: a typo would cause users with a valid API token to get a notice that the Plugin token should be entered. 2.5.5
- — Version 2.5.4 Improved: added a separate notice for Cloud users that haven’t entered the Plugin token yet. 2.5.4
- — Version 2.5.3 Fixed: display a notice to CE users that haven’t entered the Plugin token yet. Fixed: a critical error would occur if the entered Plugin token was invalid. 2.5.3
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (2.6.4). Sites still on an older version should update.
- 2023-08-16 CVE-2023-40553 Improper Neutralization of Input During Web Page Generation Affects <= 1.3.3 Patched in 1.3.4
- 2022-05-27 Missing Authorization Affects <= 1.2.3 Patched in 1.2.4
- 2022-04-07 CVE-2022-27845 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.2 Patched in 1.2.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 11 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Plausible Analytics when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Analytics
Readme readiness
7 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "who want", "who wants").
- ✓ Names what it works with Mentions WooCommerce, Yoast, Google Analytics, Google Search Console and 4 more.
- ✓ Headings and lists 19 headings and 13 lists.
- ✓ Enough to quote 8,454 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "woocommerce analytics" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-05-10 9K+ → 10K+ up after 99 days in tier
- 2024-02-01 8K+ → 9K+ up after 96 days in tier
- 2023-10-28 7K+ → 8K+ up after 72 days in tier
- 2023-08-17 6K+ → 7K+ up after 70 days in tier
- 2023-06-08 5K+ → 6K+ up after 141 days in tier
- 2023-01-18 4K+ → 5K+ up after 106 days in tier
- 2022-10-04 3K+ → 4K+ up after 198 days in tier
- 2022-03-20 2K+ → 3K+ up after 52 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Usermaven 900+ installs · 4.1★ · 4 shared tags A -
Statify 100K+ installs · 4.6★ · 3 shared tags A -
Statify – Extended Evaluation 20K+ installs · 4.3★ · 3 shared tags A -
Fathom Analytics for WP 10K+ installs · 4.5★ · 3 shared tags B -
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ installs · 4.1★ · 2 shared tags A -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Plausible Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/plausible-analytics" width="480" height="300" style="border:0" loading="lazy" title="Plausible Analytics — Plugin Pulse"></iframe> Plausible Analytics: 10K+ active installs, 5.0★ (29 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/plausible-analytics
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