Plausible Analytics
by Plausible Insights OÜ · Analytics
Simple, lightweight, privacy-friendly Google Analytics alternative for WordPress with a clean dashboard.
90 health vs 64 average across 1,028 Analytics plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Support resolution
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
23.6K
now · peak 38.8K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
11
releases in the last 12 months
2mo ago
latest release · v2.5.8
49
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2021-04-24 · 1,428 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ krikke9mo ago
I was looking for a cookie-less Analytics solution with great dashboard UX to share with clients, to complement my cookie-based Analytics stack. In Plausible I have found that! In addition, their support system is fabulous. Quick, to the point, and knowledgeable. That is a rare find these days. This topic was modified 7 months, 2 weeks ago by krikke.
Read on wp.org ↗ - ★★★★★ Skrlance12mo ago
It is very reliable and well supported web analytics that includes WordPress plugin. I am utilizing community edition which is good for my low traffic websites.
Read on wp.org ↗ - ★★★★★ obijuandev1.5y ago
The plugin overall works amazingly well. When something is not working as expected, the support responds at ninja-level speed with actionable solutions. Would give 10 stars if I could!
Read on wp.org ↗ - ★★★★★ Andre2.0y ago
I hate when plugin providers don’t mention that the plugin requires 1. a registration on their website 2. a paid subscription after a short trial How hard can it be to mention this right away to save users time and anger? I would never subscribe to any service where the provider isn’t up front and transparent about their business model. Thanks for wasting my time.
Read on wp.org ↗ - ★★★★★ Anonymous User2.2y ago
Installation is quick and easy, and the interface is clean and user-friendly, perfect for both beginners and experts. By not using cookies and complying with GDPR, it ensures user privacy. Additionally, its impact on site performance is minimal due to its lightweight script. If you’re looking for a straightforward alternative to Google Analytics, Plausible is the ideal choice. Highly recommended!
Read on wp.org ↗ - ★★★★★ pguilha2.5y ago
I went with plausible for a simpler and privacy-focused alternative to GA and it does not disappoint. Clear analytics, simple to use, great for our users. When I encountered an issue after an update, they responded within minutes and helped troubleshoot. Can’t recommend it enough.
Read on wp.org ↗ - ★★★★★ Valerie Hayes3.0y ago
I am very impressed with this plugin. It provides an excellent range of information to review on a daily basis, without being cumbersome. It lets me keep a finger on the pulse of my website, and provides an interconnectivity with users that is natural and intuitive. When you put a lot of work into a website, it so important to find a way to track visitors to the site, without getting buried in the analytics, and a confusing set of directions. In my opinion, the developers of this plugin are brilliant. They clearly know what they are doing. They have a grassroots type approach, and treat you like a real person when you contact them. I would give them a five star review any day of the week, and am so glad I found this option for tracking visitors on my website. It’s by far the best tracking plugin I have used thus far, over a period of ten years. All I can say is thank you! This topic was modified 2 years, 11 months ago by Valerie Hayes. This topic was modified 2 years, 11 months ago by Valerie Hayes.
Read on wp.org ↗ - ★★★★★ Anonymous3.0y ago
OMGosh…with this latest update to an already confusing GA platform, I knew it was FINALLY time to wave goodbye to GA! How many man-hours have I wasted implementing reporting dashboards because Google changes their permissions and codes, etc. I was able to take my 75+ websites and implement this Plausible solutions…so lightweight and worthy of the nominal costs involved. I then created a master private page of all my accounts I can quickly scroll and see each accounts web traffic quickly. I also appreciate this company is in the EU and more compliant than here in the USA and also I can tell my customers their web analytics will not be sold to some 3rd party. Back in the day, you did GA because it was assumed this would net you better indexing…not so Joe! Thanks Plausible!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.5.8 Fixed: only load author/category pageview props on posts. Improved: hardened Proxy Speed Module, to make sure it doesn’t disable plugins on non-proxy requests. Improved: don’t load JS tracking code if no API token is ent 2.5.8
- — Version 2.5.7 Improved: the JS tracking code now contains some widely used attributes to make sure its excluded from optimization by JS minification plugins, e.g. WP Rocket, LiteSpeed Cache, etc. Fixed: a timed out call to the Plausib 2.5.7
- — Version 2.5.6 Fixed: users with a valid API token would get a notice that the Plugin token should be entered. Fixed: users still on PHP 7.4 would get an error when enabling/disabling the Proxy. Fixed: a minor XSS vulnerability in the 2.5.6
- — Version 2.5.5 Fixed: a typo would cause users with a valid API token to get a notice that the Plugin token should be entered. 2.5.5
- — Version 2.5.4 Improved: added a separate notice for Cloud users that haven’t entered the Plugin token yet. 2.5.4
- — Version 2.5.3 Fixed: display a notice to CE users that haven’t entered the Plugin token yet. Fixed: a critical error would occur if the entered Plugin token was invalid. 2.5.3
Known vulnerabilities
via Wordfence Intelligence3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2023-08-16 CVE-2023-40553 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.3.3 Patched in 1.3.4
- 2022-05-27 Missing Authorization Affects <= 1.2.3 Patched in 1.2.4
- 2022-04-07 CVE-2022-27845 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.2.2 Patched in 1.2.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 11 languages, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-05-10 9K+ → 10K+ up after 99 days in tier
- 2024-02-01 8K+ → 9K+ up after 96 days in tier
- 2023-10-28 7K+ → 8K+ up after 72 days in tier
- 2023-08-17 6K+ → 7K+ up after 70 days in tier
- 2023-06-08 5K+ → 6K+ up after 141 days in tier
- 2023-01-18 4K+ → 5K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
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Usermaven 1K+ installs · 4.1★ · 4 shared tags B
-
Statify 100K+ installs · 4.6★ · 3 shared tags A -
Statify – Extended Evaluation 20K+ installs · 4.3★ · 3 shared tags A -
Fathom Analytics for WP 10K+ installs · 4.5★ · 3 shared tags B
-
WP Statistics – Simple, privacy-friendly Google Analytics alternative 600K+ installs · 4.1★ · 2 shared tags A
-
StatCounter – Real Time Visitor Stats, Session Replay & Heatmaps 70K+ installs · 4.0★ · 2 shared tags B
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<iframe src="https://plugins.wpmayor.com/embed/plausible-analytics" width="480" height="300" style="border:0" loading="lazy" title="Plausible Analytics — Plugin Pulse"></iframe> Plausible Analytics: 10K+ active installs, 5.0★ (29 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/plausible-analytics