WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets
by WP All Import · Content & Feeds
Also makes 22 other plugins · 234K+ installs across the portfolio →
Easily import any file of any size into any plugin, post type, custom field, or taxonomy. Supports WooCommerce, ACF, images, galleries, users, real es …
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Health
A 90/100
no flags
Active installs
100K+
≈190K estimated
Momentum
+128%
downloads vs prior 30d
Biggest opportunity: Swap “xml” for “csv import export”. “xml” isn't earning its slot: it only gets you to #11. “csv import export” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 64 average across 1,193 Content & Feeds plugins
Install conversion
How it's measured →1.7%
of downloads still active
At least 100K of 5.7M lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 864 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 11 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 1,966 reviews, smoothed to 4.69★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| import products | #1 | #1 | up 1 |
| xml import | #1 | #1 | 0 |
| import real estate | #1 | #1 | 0 |
| wordpress xml import your tag | #2 | #2 | 0 |
| wp all import | #2 | #2 | down 1 |
| wordpress csv import your tag | #2 | #2 | 0 |
| excel | #2 | #2 | 0 |
| woocommerce xml import | #1 | #1 | 0 |
| import images | #1 | #1 | up 1 |
| wp post import | #1 | #1 | — |
| google sheets import | #1 | #1 | 0 |
| taxonomy import | #1 | #1 | 0 |
| excel import | #1 | #1 | 0 |
| import excel | #1 | #1 | 0 |
| import | #3 | #2 | 0 |
| google sheets | #3 | #2 | 0 |
| import datafeed | #1 | #1 | 0 |
| csv import | #2 | #2 | down 1 |
| post import | #2 | #2 | up 1 |
| import csv | #2 | #2 | 0 |
321 searches this plugin appeared in over the last 90 days, 20 listed. 228 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “xml” for “csv import export”. “xml” isn't earning its slot: it only gets you to #11. “csv import export” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “xml”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 172.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
11d ago
latest release · v4.1.4 · 20 Oct 2026
91
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 41% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 8.4 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 5 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ ixian4mo ago
The product is truly awesome and support responded to my question quickly during business hours.
Read on wp.org ↗ - ★★★★★ chlustanec5mo ago
Cant do variable products. Cant do variable products. Cant do variable products. Cant do variable products. Cant do variable products.
Read on wp.org ↗ - ★★★★★ pixelshouse6mo ago
WP All Import is honestly one of the most powerful and intelligent plugins I’ve ever used in WordPress. It saved me a huge amount of time and effort when dealing with large datasets. What would normally take days of manual work, I was able to complete in a fraction of the time. The interface is very flexible and smart — you can map fields exactly the way you want, handle complex imports, and even automate the process. It works smoothly with WooCommerce and custom fields, which makes it perfect for real-world projects. What I really appreciate is how it simplifies complicated tasks. Even when working with large files or detailed product data, everything feels fast and under control. If you deal with bulk data, products, or migrations, WP All Import is not just helpful — it’s essential. Highly recommended.
Read on wp.org ↗ - ★★★★★ joezappie7mo ago
I made a bug report a few months ago, they confirmed it was a bug and gave me a work around. Told me it would take more than a few days to fix so I waited around a month and reached back out to get an update. Another 3 weeks nothing so I checked in again. Nothing. Been another few weeks and I’m not going to bother trying to get a hold of them again. Unfortunately this is a bug that makes it very difficult for us to use the plugin based on our ACF structure. We really want to to buy the scheduling subscription to automate our imports monthly, but with this bug I cant justify it. This topic was modified 3 months, 3 weeks ago by joezappie.
Read on wp.org ↗ - ★★★★★ emdiadesign8mo ago
No UX/UI, Almost none importable without premium and it doesn’t even show custom taxonomies. Just throw that plugin into the bin. This topic was modified 4 months, 1 week ago by emdiadesign.
Read on wp.org ↗ - ★★★★★ zhayter888mo ago
I’ve been using the pro version of this plugin for 8 years now and it’s consistently been a great experience. As with all new software there’s a learning curve, but this one was worth it. I couldn’t manage a e-commerce site with a catalogue of over 600 products without it.
Read on wp.org ↗ - ★★★★★ koupmi8mo ago
You have zero knowledge about user interface. Zero. So i clicked on export all post from CPT. I clicked on import all post to CPT. What happened? First attempt – 228 new imported blank posts Second attempt – 228 rewrited post with blank title and blank content So i have to now fix my database from backup, because you are not able make it simple for users, click on export click on import. No instead you set default rules what gonna destroy database. Great Great job, i go now vibecode new plugin what will work 1000% better than yours!
Read on wp.org ↗ - ★★★★★ adw2599mo ago
Wp All Import is a very well-written application with lots of granular control. I’ve used it to migrate hundreds of listings from one website to another with ease!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 4.1.1 security improvement: hardening of inline PHP execution restriction 4.1.1
- — Version 4.1.0 security improvement: hardening of database queries improvement: ported new add-on API API: pmxi_fire_hooks, pmxi_disabled_delete_missing_options, pmxi_hidden_delete_missing_options, pmxi_status_of_removed_options, pmxi_ 4.1.0
- — Version 4.0.1 security improvement: fixes CVE-2026-2830 maintenance: update packages 4.0.1
- — Version 4.0.0 NOTE: inline PHP execution is disabled when both DISALLOW_FILE_EDIT and DISALLOW_FILE_MODS are set in wp-config.php security improvement: fixes CVE-2025-12733 maintenance: update PhpSpreadsheet 4.0.0
- — Version 3.9.6 fix: hierarchical taxonomy terms are not imported correctly fix: JS error in some cases with certain field names 3.9.6
- — Version 3.9.5 improvement: upgrade svg-sanitize library 3.9.5
Security history
via Wordfence IntelligenceAll 23 disclosed vulnerabilities are patched in the current version (4.1.4). Sites still on an older version should update.
- Patched Medium · 4.9 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets <= 4.0.1 - Authenticated (Administrator+) SQL Injection ↗2026-06-26 CVE-2026-57628 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.0.1 Patched in 4.1.0
- Patched High · 7.2 Import any XML, CSV or Excel File to WordPress <= 3.9.3 - Authenticated (Admin+) Limited Unsafe File Upload ↗2025-09-09 CVE-2025-10001 Unrestricted Upload of File with Dangerous Type Affects <= 3.9.3 Patched in 3.9.4
- Patched Low · 3.7 Advanced Contact form 7 DB <= 2.0.8 & Import any XML, CSV or Excel File to WordPress <= 3.8.0 - Use of Vulnerable Component (PHPExcel) ↗2025-04-07 CVE-2014-2054 Dependency on Vulnerable Third-Party Component Affects <= 3.8.0 Patched in 3.9.0
- Patched High · 7.2 Import any XML or CSV File <= 3.7.2 - Authenticated (Admin+) Arbitrary File Upload ↗2023-12-29 CVE-2023-7082 Unrestricted Upload of File with Dangerous Type Affects < 3.7.3 Patched in 3.7.3
- Patched Medium · 6.5 Import any XML or CSV File to WordPress <= 3.6.8 - Authenticated (Administrator+) Arbitrary File Upload via Path Traversal ↗2022-10-17 CVE-2022-2711 Improper Limitation of a Pathname to a Restricted Directory Affects <= 3.6.8 Patched in 3.6.9
- Patched Medium · 6.5 Import any XML or CSV File to WordPress <= 3.6.8 - Authenticated (Administrator+) Arbitrary File Upload ↗2022-10-17 CVE-2022-3418 Unrestricted Upload of File with Dangerous Type Affects <= 3.6.8 Patched in 3.6.9
- Patched High · 7.2 Import any XML or CSV File to WordPress <= 3.6.7 - Admin+ Malicious File Upload ↗2022-06-30 CVE-2022-1565 Unrestricted Upload of File with Dangerous Type Affects <= 3.6.7 Patched in 3.6.8
- Patched Critical · 9.1 WP All Import <= 3.6.7 - Authenticated (Administrator+) Arbitrary Code Execution ↗
- Patched Medium · 6.1 Import any XML or CSV File to WordPress <= 3.6.6 - Reflected Cross-Site Scripting ↗2022-06-02 Improper Neutralization of Input During Web Page Generation Affects <= 3.6.6 Patched in 3.6.7
- Patched Medium · 4.8 Import any XML or CSV File to WordPress <= 3.6.2 - Authenticated Stored Cross-Site Scripting ↗2021-11-02 CVE-2021-24714 Improper Neutralization of Input During Web Page Generation Affects < 3.6.3 Patched in 3.6.3
- 2020-02-19 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.2.4 Patched in 3.2.5
- Patched Medium · 6.3 Import any XML or CSV File to WordPress <= 3.2.4 - Missing Authorization and Cross-Site Request Forgery Checks ↗2020-02-19 Missing Authorization Affects <= 3.2.4 Patched in 3.2.5
- 2018-03-08 CVE-2018-0546 Improper Neutralization of Input During Web Page Generation Affects < 3.4.6 Patched in 3.4.6
- 2018-03-08 CVE-2018-0547 Improper Neutralization of Input During Web Page Generation Affects < 3.4.7 Patched in 3.4.7
- 2018-03-07 CVE-2018-20978 Improper Neutralization of Input During Web Page Generation Affects < 3.4.7 Patched in 3.4.7
- 2017-10-08 CVE-2017-18567 Improper Neutralization of Input During Web Page Generation Affects < 3.4.6 Patched in 3.4.6
- 2015-03-12 CVE-2015-9330 Improper Neutralization of Special Elements used in an SQL Command Affects < 3.2.5 Patched in 3.2.5
- Patched Medium · 6.1 Import any XML or CSV File to WordPress <= 3.2.4 - Reflected Cross-Site Scripting ↗2015-02-26 CVE-2015-9329 Improper Neutralization of Input During Web Page Generation Affects <= 3.2.4 Patched in 3.2.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 61 languages, 4 at 90% or more
Plus 37 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily import any file of any size into any plugin, post type, custom field, or taxonomy. Supports WooComme..."
- ✓ Has a FAQ 18 questions in the FAQ.
- ✓ FAQ asks real questions 18 of 18 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Google Sheets, Advanced Custom Fields, ACF.
- ✓ Headings and lists 8 headings and 2 lists.
- ✓ Enough to quote 5,828 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "wordpress xml import" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2018-06-01 90K+ → 100K+ up after 91 days in tier
- 2018-03-02 80K+ → 90K+ up after 178 days in tier
- 2017-09-05 70K+ → 80K+ up after 66 days in tier
- 2017-07-01 80K+ → 70K+ down after 29 days in tier
- 2017-06-02 70K+ → 80K+ up after 66 days in tier
- 2017-03-28 50K+ → 70K+ up after 198 days in tier
- 2016-09-11 40K+ → 50K+ up after 280 days in tier
- 2015-12-06 30K+ → 40K+ up after 193 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP All Export – User Export Add-On 6K+ installs · 3.8★ · 2 shared tags B -
Get Use APIs – JSON Content Importer 5K+ installs · 4.8★ · 2 shared tags A -
WP All Export – Order Export for WooCommerce 3K+ installs · 3.9★ · 2 shared tags B -
Import into Easy Property Listings 1K+ installs · 4.0★ · 2 shared tags A -
WP Smart Import : Import any XML File to WordPress 900+ installs · 3.9★ · 2 shared tags B -
CSV Importer Plus for ACF 400+ installs · 4.2★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-all-import" width="480" height="300" style="border:0" loading="lazy" title="WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets — Plugin Pulse"></iframe> WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets: 100K+ active installs, 4.7★ (1,966 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-all-import
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