WP Smart Import : Import any XML File to WordPress

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 29% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ trevorberman

   4.6y ago

   Pretty unintuitive UI and didn’t work very well. Some of the fields mapped didn’t show up at all (like images from URL, or creator and short description as custom fields). I ended up with some basic (unformatted, bare text) posts that will still take significant work to clean up. If your XML has lots of good data, skip this plugin and use another solution that will be less head-scratching to figure out and more effective at duplicating the posts you’re trying to import.

   Read on wp.org ↗
2. ★★★★★ f3735462

   5.1y ago

   I had an import issue and it was resolved within a week and a bit. very helpful support. highly recommended. plugin works great. no need for wocommerce add on plugin subscription fees. its an all in one solution for importing products. works fantastically. Big thanks to the support team . Im very very happy.

   Read on wp.org ↗
3. ★★★★★ Puneet

   5.2y ago

   Best plugin with a lot of good premium features in the plugin. Recommendations – 1. – Please add a visual text editor toolbox for content section during import. 2. – Add find and replace feature for whole XML file during import to replace text, links, etc. Keep it up! Thank You

   Read on wp.org ↗
4. ★★★★★ cbubny

   5.7y ago

   I tested the CSV import 5 times with multiple csv files and get “Error : file Not Valid”. Despite the claim that it supports CSV, it doesn’t seem to be the case.

   Read on wp.org ↗
5. ★★★★★ vicmortelmans

   6.8y ago

   This plugin does everything and more than most commercial plugins will. I’m going to use it to import a series of articles for which the text and the publication dates are known upfront. I bundle texts, titles, featured image urls and publication dates in an XML and upload to WordPress. The only thing that I’m missing is the ability to import posts with html in the content.

   Read on wp.org ↗
6. ★★★★★ laura6

   6.8y ago

   XML files will import just fine, but not CSV–they get a “file not supported” error. Also, this plugin can only create new items, not update existing ones.

   Read on wp.org ↗
7. ★★★★★ informatux

   6.8y ago

   Excellent plugin for XML Files

   Read on wp.org ↗
8. ★★★★★ Ken Ivey

   6.9y ago

   Plugin advertises CSV import, but apparently this is not the case. When I couldn’t upload my simple test csv without the message “Error : file Not Valid”, and checked support – there are other complaints but no replies in over 8 months. Sad, looked promising – but for now I’m not working with xml on this project so I must uninstall and look for other options. I hope the author either fixes the csv import or rebrands this plugin to more accurately reflect it’s functionality.

   Read on wp.org ↗

6 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Critical · 9.8 WP Smart Import <= 1.1.3 - Unauthenticated Local File Inclusion ↗
   2025-05-21 CVE-2025-47453 Improper Control of Filename for Include/Require Statement in PHP Program ('PHP Remote File Inclusion') Affects <= 1.1.3 Patched in 1.1.4
2. Medium · 6.1 WP Smart Import : Import any XML File to WordPress <= 1.1.2 - Reflected Cross-Site Scripting ↗
   2025-01-03 CVE-2024-12701 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.1.2 Patched in 1.1.3
3. Medium · 6.4 WP Smart Import : Import any XML File to WordPress <= 1.0.7 - Authenticated (Author+) Stored Cross-Site Scripting ↗
   2024-04-16 CVE-2024-32597 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.0.7 Patched in 1.1.0
4. Medium · 6.1 WordPress Importer <= 1.0.4 - Reflected Cross-Site Scripting ↗
   2024-03-25 CVE-2024-30201 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.0.4 Patched in 1.0.5
5. Medium · 6.1 WordPress Importer: Import any XML File to WordPress <= 1.0.2 - Reflected Cross-Site Scripting ↗
   2022-10-11 CVE-2022-40209 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.0.2 Patched in 1.0.3
6. Critical · 9.1 WordPress Importer : Import any XML File to WordPress < 1.0.1 - Server-Side Request Forgery ↗
   2021-04-13 CVE-2020-24147 Server-Side Request Forgery (SSRF) Affects < 1.0.1 Patched in 1.0.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-08-03 1K+ → 900+ down after 1037 days in tier
2. 2023-10-01 2K+ → 1K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ installs · 4.7★ · 2 shared tags A
• R Really Simple CSV Importer 40K+ installs · 4.8★ · 2 shared tags A
• WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import 20K+ installs · 4.4★ · 2 shared tags A
• Get Use APIs – JSON Content Importer 5K+ installs · 4.8★ · 2 shared tags A
• Import WP – Export and Import CSV and XML files to WordPress 4K+ installs · 4.3★ · 2 shared tags A
• R RS CSV Importer Media Add-On 4K+ installs · 3.6★ · 2 shared tags D

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WP Smart Import : Import any XML File to WordPress: 900+ active installs, 3.9★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/wp-smart-import