WP Smart Import : Import any XML File to WordPress
by Xylus Themes · Content & Feeds
Also makes 12 other plugins · 100K+ installs across the portfolio →
Import any XML file into WordPress in minutes — no coding needed, just drag, drop, map your fields & go live instantly!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
no flags
Active installs
900+
≈990 estimated
Momentum
+23%
downloads vs prior 30d
Biggest opportunity: “csv”, “importer” and “wordpress importer” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
84 health vs 64 average across 1,193 Content & Feeds plugins
Install conversion
How it's measured →1.3%
of downloads still active
At least 900 of 70K lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 864 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 75 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.9★ over 12 reviews, smoothed to 4.06★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.4
Velocity
places per keyword, 21d
19%
Breadth
of keywords climbing, 21d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| smart map | #8 | #20 | up 2 |
| xml import your tag | #23 | #21 | down 1 |
| smart id | #23 | #20 | 0 |
| wordpress xml import | #24 | #22 | 0 |
| xml importer | #24 | #20 | down 2 |
| csv xml importer | #24 | #16 | 0 |
| csv your tag | Not in the top 24 | ||
| importer your tag | Not in the top 24 | ||
| wordpress importer your tag | Not in the top 24 | ||
| xml your tag | Not in the top 24 | ||
19 searches this plugin appeared in over the last 90 days, 6 listed. 13 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “csv”, “importer” and “wordpress importer” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
4mo ago
latest release · v2.0.0 · 9 Jul 2026
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 29% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and the previous band took 2.8 years to cross, so the real count is still just under 1K.
Install history since 9 Dec 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ trevorberman4.8y ago
Pretty unintuitive UI and didn’t work very well. Some of the fields mapped didn’t show up at all (like images from URL, or creator and short description as custom fields). I ended up with some basic (unformatted, bare text) posts that will still take significant work to clean up. If your XML has lots of good data, skip this plugin and use another solution that will be less head-scratching to figure out and more effective at duplicating the posts you’re trying to import.
Read on wp.org ↗ - ★★★★★ f37354625.2y ago
I had an import issue and it was resolved within a week and a bit. very helpful support. highly recommended. plugin works great. no need for wocommerce add on plugin subscription fees. its an all in one solution for importing products. works fantastically. Big thanks to the support team . Im very very happy.
Read on wp.org ↗ - ★★★★★ Puneet5.4y ago
Best plugin with a lot of good premium features in the plugin. Recommendations – 1. – Please add a visual text editor toolbox for content section during import. 2. – Add find and replace feature for whole XML file during import to replace text, links, etc. Keep it up! Thank You
Read on wp.org ↗ - ★★★★★ cbubny5.9y ago
I tested the CSV import 5 times with multiple csv files and get “Error : file Not Valid”. Despite the claim that it supports CSV, it doesn’t seem to be the case.
Read on wp.org ↗ - ★★★★★ vicmortelmans6.9y ago
This plugin does everything and more than most commercial plugins will. I’m going to use it to import a series of articles for which the text and the publication dates are known upfront. I bundle texts, titles, featured image urls and publication dates in an XML and upload to WordPress. The only thing that I’m missing is the ability to import posts with html in the content.
Read on wp.org ↗ - ★★★★★ laura67.0y ago
XML files will import just fine, but not CSV–they get a “file not supported” error. Also, this plugin can only create new items, not update existing ones.
Read on wp.org ↗ - ★★★★★ informatux7.0y ago
Excellent plugin for XML Files
Read on wp.org ↗ - ★★★★★ Ken Ivey7.1y ago
Plugin advertises CSV import, but apparently this is not the case. When I couldn’t upload my simple test csv without the message “Error : file Not Valid”, and checked support – there are other complaints but no replies in over 8 months. Sad, looked promising – but for now I’m not working with xml on this project so I must uninstall and look for other options. I hope the author either fixes the csv import or rebrands this plugin to more accurately reflect it’s functionality.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 6 disclosed vulnerabilities are patched in the current version (2.0.0). Sites still on an older version should update.
- 2025-05-21 CVE-2025-47453 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 1.1.3 Patched in 1.1.4
- Patched Medium · 6.1 WP Smart Import : Import any XML File to WordPress <= 1.1.2 - Reflected Cross-Site Scripting ↗2025-01-03 CVE-2024-12701 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.2 Patched in 1.1.3
- Patched Medium · 6.4 WP Smart Import : Import any XML File to WordPress <= 1.0.7 - Authenticated (Author+) Stored Cross-Site Scripting ↗2024-04-16 CVE-2024-32597 Improper Neutralization of Input During Web Page Generation Affects <= 1.0.7 Patched in 1.1.0
- 2024-03-25 CVE-2024-30201 Improper Neutralization of Input During Web Page Generation Affects <= 1.0.4 Patched in 1.0.5
- Patched Medium · 6.1 WordPress Importer: Import any XML File to WordPress <= 1.0.2 - Reflected Cross-Site Scripting ↗2022-10-11 CVE-2022-40209 Improper Neutralization of Input During Web Page Generation Affects <= 1.0.2 Patched in 1.0.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Import any XML file into WordPress in minutes — no coding needed, just drag, drop, map your fields & go liv..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 0 headings and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,361 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("importer", "wordpress importer", "XML Import" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-03 1K+ → 900+ down after 1037 days in tier
- 2023-10-01 2K+ → 1K+ down after 811 days in tier
- 2021-07-12 1K+ → 2K+ up after 176 days in tier
- 2021-01-17 600+ → 1K+ up after 461 days in tier
- 2019-10-14 200+ → 600+ up after 120 days in tier
- 2019-06-16 70+ → 200+ up after 165 days in tier
- 2019-01-02 60+ → 70+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ installs · 4.7★ · 2 shared tags A - R Really Simple CSV Importer 40K+ installs · 4.8★ · 2 shared tags A
-
WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ installs · 4.4★ · 2 shared tags A -
WP All Export – User Export Add-On 6K+ installs · 3.8★ · 2 shared tags B -
Get Use APIs – JSON Content Importer 5K+ installs · 4.8★ · 2 shared tags A - R RS CSV Importer Media Add-On 4K+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for WP Smart Import : Import any XML File to WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-smart-import" width="480" height="300" style="border:0" loading="lazy" title="WP Smart Import : Import any XML File to WordPress — Plugin Pulse"></iframe> WP Smart Import : Import any XML File to WordPress: 900+ active installs, 3.9★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-smart-import
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