WP Custom Emails
by Damian Góra · Email & Marketing
Also makes 4 other plugins · 113.1K+ installs across the portfolio →
Easily customize WordPress notification emails.
45 health vs 63 average across 1,298 Email & Marketing plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 9+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.4.34, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 3579 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
36
now · peak 71
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
9.8y ago
latest release · v1.2.2
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-11-01 · 1,377 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ andersonid9.1y ago
The best plugin ever to customize wordpress default messages! Thanks a lot! A little upgrade was to remove site name from subjetc, or set as an option.
Read on wp.org ↗ - ★★★★★ nathanwright9.7y ago
Just wanted to say how much I like this plugin. I am using it on all my WordPress sites and my client sites. I dont understand why this is not part of the core WordPress as it is so easy to use and I can’t imagine running a WordPress site without it. Keep up the great work.
Read on wp.org ↗ - ★★★★★ seb-romeo10.9y ago
Just perfect !! You save me a lot of time 😉
Read on wp.org ↗ - ★★★★★ titusbiao11.0y ago
I give 4 stars to thank for authors’ great jobs. However, it is not compatible since WordPress 4.3+! New registers cannot receive password email. Probably the main reason is that the function wp_new_user_notification() in wp_includes\pluggable.php is very different since in WP 4.3+ from that in WP 4.2.5.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-30 200+ → 100+ down after 1 days in tier
- 2025-03-29 100+ → 200+ up after 2 days in tier
- 2025-03-27 200+ → 100+ down after 2 days in tier
- 2025-03-25 100+ → 200+ up after 1 days in tier
- 2025-03-24 200+ → 100+ down after 1 days in tier
- 2025-03-23 100+ → 200+ up after 2 days in tier
- 2025-03-21 200+ → 100+ down after 1 days in tier
- 2025-03-20 100+ → 200+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A -
SMTP Mailer 70K+ installs · 4.5★ · 2 shared tags A -
ActiveCampaign Postmark for WordPress 50K+ installs · 4.5★ · 2 shared tags C -
Change Mail Sender 20K+ installs · 4.2★ · 2 shared tags C -
Zoho Mail for WordPress 20K+ installs · 3.8★ · 2 shared tags B -
Gmail SMTP 10K+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for WP Custom Emails into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-custom-emails" width="480" height="300" style="border:0" loading="lazy" title="WP Custom Emails — Plugin Pulse"></iframe> WP Custom Emails: 100+ active installs, 4.5★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/wp-custom-emails