WP Custom Emails
by Damian Góra · Email & Marketing
Also makes 4 other plugins · 113.1K+ installs across the portfolio →
Easily customize WordPress notification emails.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈150 estimated
Momentum
+55%
downloads vs prior 30d
Biggest opportunity: “email”, “lost password” and “mail” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 100 of 4.7K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 9+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.4.34, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3642 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.4.34; the current branch is 6.8
4.5★ over 4 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 3642 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email your tag | Not in the top 24 | ||
| lost password your tag | Not in the top 24 | ||
| mail your tag | Not in the top 24 | ||
| notifications your tag | Not in the top 24 | ||
| pingback your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “lost password” and “mail” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 85 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
10.0y ago
latest release · v1.2.2 · 12 Nov 2016
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 19 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Nov 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ andersonid9.3y ago
The best plugin ever to customize wordpress default messages! Thanks a lot! A little upgrade was to remove site name from subjetc, or set as an option.
Read on wp.org ↗ - ★★★★★ nathanwright9.8y ago
Just wanted to say how much I like this plugin. I am using it on all my WordPress sites and my client sites. I dont understand why this is not part of the core WordPress as it is so easy to use and I can’t imagine running a WordPress site without it. Keep up the great work.
Read on wp.org ↗ - ★★★★★ seb-romeo11.1y ago
Just perfect !! You save me a lot of time 😉
Read on wp.org ↗ - ★★★★★ titusbiao11.1y ago
I give 4 stars to thank for authors’ great jobs. However, it is not compatible since WordPress 4.3+! New registers cannot receive password email. Probably the main reason is that the function wp_new_user_notification() in wp_includes\pluggable.php is very different since in WP 4.3+ from that in WP 4.2.5.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily customize WordPress notification emails."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WPML.
- ✓ Headings and lists 3 headings and 2 lists.
- ! Enough to quote 780 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-30 200+ → 100+ down after 1 days in tier
- 2025-03-29 100+ → 200+ up after 2 days in tier
- 2025-03-27 200+ → 100+ down after 2 days in tier
- 2025-03-25 100+ → 200+ up after 1 days in tier
- 2025-03-24 200+ → 100+ down after 1 days in tier
- 2025-03-23 100+ → 200+ up after 2 days in tier
- 2025-03-21 200+ → 100+ down after 1 days in tier
- 2025-03-20 100+ → 200+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A -
SMTP Mailer 70K+ installs · 4.5★ · 2 shared tags A -
ActiveCampaign Postmark for WordPress 50K+ installs · 4.5★ · 2 shared tags C -
WP Updates Notifier 20K+ installs · 4.1★ · 2 shared tags A -
Change Mail Sender 20K+ installs · 4.2★ · 2 shared tags C -
Zoho Mail for WordPress 20K+ installs · 3.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for WP Custom Emails into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-custom-emails" width="480" height="300" style="border:0" loading="lazy" title="WP Custom Emails — Plugin Pulse"></iframe> WP Custom Emails: 100+ active installs, 4.5★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/wp-custom-emails
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