WP Migrate Lite – Migration Made Easy
by WP Engine · Content & Feeds
Also makes 14 other plugins · 3.5M+ installs across the portfolio →
Migrate your database. Export full sites including media, themes, and plugins. Find and replace content with support for serialized data.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
200K+
≈260K estimated
Momentum
-8%
downloads vs prior 30d
Biggest opportunity: Swap “clone”, “import site” and “export site” for “wp migrate”, “migration” and “lite”. “clone” isn't earning its slot: you're not in the first 24 results for its own search. “wp migrate” sits at #4 untagged, close enough for a declared tag to move it up. “import site” isn't earning its slot: you're not in the first 24 results for its own search. “migration” sits at #12 untagged, close enough for a declared tag to move it up. “export site” isn't earning its slot: it only gets you to #22. “lite” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 64 average across 1,193 Content & Feeds plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 200K of 8.5M lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 864 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 19 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.2★ over 318 reviews, smoothed to 4.19★
5 of 5 tags set · short description in place
0 of 2 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| push pull your tag | #1 | #2 | 0 |
| serialized data | #3 | #4 | 0 |
| serialized | #3 | #4 | up 1 |
| migrate your tag | #4 | #5 | 0 |
| wp migrate | #4 | #7 | down 1 |
| migrate post content | #2 | #2 | up 1 |
| wordpress migrate | #4 | #7 | 0 |
| migrate to wordpress | #4 | #7 | 0 |
| migration | #12 | #9 | down 1 |
| migrate wordpress | #5 | #6 | 0 |
| pull | #5 | #6 | 0 |
| find and replace | #18 | #12 | down 3 |
| export site your tag | #22 | #16 | down 1 |
| database export | #21 | #17 | 0 |
| content migration | #11 | #13 | down 2 |
| post migration | #13 | #13 | 0 |
| migration export | #13 | #12 | down 2 |
| data migration | #16 | #16 | 0 |
| site migration | #17 | #15 | down 2 |
| all in one wp migration | #17 | #22 | — |
| clone your tag | Not in the top 24 | ||
| import site your tag | Not in the top 24 | ||
175 searches this plugin appeared in over the last 90 days, 20 listed. 147 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “clone”, “import site” and “export site” for “wp migrate”, “migration” and “lite”. “clone” isn't earning its slot: you're not in the first 24 results for its own search. “wp migrate” sits at #4 untagged, close enough for a declared tag to move it up. “import site” isn't earning its slot: you're not in the first 24 results for its own search. “migration” sits at #12 untagged, close enough for a declared tag to move it up. “export site” isn't earning its slot: it only gets you to #22. “lite” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 187K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
19d ago
latest release · v2.7.12 · 12 Oct 2026
75
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 63% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200K+”. Our estimate pins where the real number sits.
Crossed into this band 2.2 years ago; the previous band took 5.8 years to cross, which places it about 62% of the way through.
Install history since 1 Jun 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ sugarev4mo ago
Migration plugin that offers only Export is useless and total waste of time. Make it full Paid or Free.
Read on wp.org ↗ - ★★★★★ Matthew Klodt6mo ago
Plugin works perfectly for me and my Local app so that I can pull/develop/push changes easily even for clients sites who don’t use WP Engine or Flywheel.
Read on wp.org ↗ - ★★★★★ TRM2DAY7mo ago
The post types you don’t select will be absent in the destination posts table after migration. ??? why would we need this ? is the whole point not to leave the other post types untouched ?implement search boxes for tables wp_posts (Core Content Table): This is the core table that stores the main data for posts, pages, and custom post types. wp_postmeta (Metadata Table): This is a key-value store table that holds additional, customized information (metadata) about a post, such as custom fields, image data, or plugin data.I wanted to push posts and post meta excluding team members custom post type –> realising the yellow box said it would delete all the entries not selected. ?lets explain , if a client wants to be able to edit members data and the developper wants to push updates on page design is this plugin capable of that ?cheers : ) This topic was modified 3 months, 2 weeks ago by TRM2DAY. This topic was modified 3 months, 2 weeks ago by TRM2DAY. This topic was modified 3 months, 2 weeks ago by TRM2DAY. This topic was modified 3 months, 2 weeks ago by TRM2DAY. This topic was modified 3 months, 2 weeks ago by TRM2DAY.
Read on wp.org ↗ - ★★★★★ christopheran7mo ago
Lost respect for WP Engine after trying this This topic was modified 3 months, 4 weeks ago by christopheran.
Read on wp.org ↗ - ★★★★★ Muhammad Qureshi10mo ago
Updated review: It works fine. This topic was modified 6 months, 2 weeks ago by Muhammad Qureshi. This topic was modified 6 months, 2 weeks ago by Muhammad Qureshi.
Read on wp.org ↗ - ★★★★★ wp-MeMeMe1.2y ago
I tried to use this to get a zip file I can load into LocalWP, but it always creates a corrupted zip. I have run it multiple times, and neither I nor LocalWP can access the zip file it creates. Useless.
Read on wp.org ↗ - ★★★★★ phpone1.7y ago
Loved it! Struggling how to do a particular edit and found this plugin in a wordpress forum thread. I solved my issue in 10 seconds!
Read on wp.org ↗ - ★★★★★ dimor1.7y ago
Don’t waste your time trying this plugin for free to migrate your site. Only paid.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-12 Version 2.7.12 New: Dependencies have been updated for improved security and stability Fixed: Files in a symlinked folder now migrate to the correct destination when the symlink and folder names differ Fixed: Single-site migrations are 2.7.12
- 2026-08-05 Version 2.7.11 New: Dependencies have been updated for improved security and stability Fixed: Compatibility mode can now only be activated from within the migration process, thanks to tipsen via the Intigriti Bug Bounty program 2.7.11
- 2026-06-30 Version 2.7.10 New: Dependencies have been updated for improved security and stability Fixed: Backticks in MySQL table and column names are now properly escaped in migration SQL queries, thanks to 0nlymohammed via the Intigriti Bug Bou 2.7.10
- 2026-06-02 Version 2.7.9 Security: Fixed CSRF vulnerability in file download handler, thanks to Nguyen Ba Khanh via Patchstack New: Dependencies have been updated for improved security and stability 2.7.9
- 2026-05-28 Version 2.7.8 New: Dependencies have been updated for improved security and stability Fixed: Various CSS fixes for WordPress 7.0 compatibility 2.7.8
- 2025-11-11 Version 2.7.7 Security: Improved security of the cache flush functionality, thanks to security researcher Dmitrii Ignatyev 2.7.7
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.7.12). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 25 languages, 6 at 90% or more
Plus 1 more locale with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names WP Migrate Lite when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Migration
Readme readiness
6 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Migrate your database. Export full sites including media, themes, and plugins. Find and replace content wit..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WP-CLI, Multisite.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 3,899 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("clone", "export site", "import site", "push pull" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-08-30 300K+ → 200K+ down after 2099 days in tier
- 2018-12-01 200K+ → 300K+ up after 660 days in tier
- 2017-02-09 100K+ → 200K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
All-in-One WP Migration and Backup 5M+ installs · 4.5★ · 2 shared tags A -
WPvivid — Backup, Migration & Staging 900K+ installs · 4.9★ · 2 shared tags A -
Migrate Guru – Site Migration & Cloning 200K+ installs · 4.9★ · 2 shared tags A -
Clone 40K+ installs · 4.1★ · 2 shared tags B -
InstaWP Connect – 1-click WP Staging & Migration 40K+ installs · 4.2★ · 2 shared tags B -
WP Synchro – The Ultimate WordPress Migration Tool 2K+ installs · 4.7★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for WP Migrate Lite – Migration Made Easy into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-migrate-db" width="480" height="300" style="border:0" loading="lazy" title="WP Migrate Lite – Migration Made Easy — Plugin Pulse"></iframe> WP Migrate Lite – Migration Made Easy: 200K+ active installs, 4.2★ (318 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-migrate-db
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.