wp.org search vs our merit ranking: “export site”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “export site”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Import / Export Customizer Settings shows at wp.org #9 but places #18 on merit, a gap of 9 places. Its 50K+ installs carry it up the search order; its 4.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
All-in-One WP Migration and Backup places #12 on merit, 4.5★ from 7676 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.
Site Reviews 60K+ · 4.9★ (376)
wp.org #1 ↑1 2 
WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415)
wp.org #2 ↑1 3 
Export All URLs 50K+ · 4.6★ (94)
wp.org #3 ↑1 4 
Export and Import Users and Customers 50K+ · 4.8★ (442) throws errorsnot PHP-current
wp.org #4 ↑1 5 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #7 ↑3 2 too low 6 
Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) throws errorsnot PHP-current
wp.org #5 ↑2 1 too high 7 
WP Import Export Lite 40K+ · 4.0★ (113)
wp.org #6 ↑5 1 too high 8 
SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1267)
wp.org #14 ↑4 6 too low 9 
Export Media URLs 7K+ · 5.0★ (29)
wp.org #8 1 too high 10 
Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) throws errorsnot PHP-current
wp.org #10 ↓4 11 
Export media with selected content (by DKZR) 40K+ · 4.5★ (93)
wp.org #11 ↑1 12 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676)
wp.org #24 12 too low 13 
Comments Import & Export 2K+ · 4.9★ (68)
wp.org #17 ↓3 4 too low 14 
WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews
wp.org #12 ↑1 2 too high 15 
BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) throws errorsnot PHP-current
wp.org #15 16 
WooCommerce 7M+ · 4.5★ (4833) throws errorsnot PHP-currentheavy footprint
wp.org #22 ↓6 6 too low 17 
Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) thin reviews
wp.org #16 1 too high 18 Import / Export Customizer Settings 50K+ · 4.7★ (6) thin reviews
wp.org #9 9 too high 19 
Export WordPress Pages to Static HTML & PDF — Static Site Export 4K+ · 3.8★ (51) throws errorsnot PHP-current
wp.org #18 ↓3 1 too high 20 E Export Categories 1K+ · 4.8★ (12) thin reviews
wp.org #21 1 too low 21 
Import Export Menu 3K+ · 4.4★ (10) thin reviews
wp.org #20 ↓1 1 too high 22 
Export Single Post Page 3K+ · 4.7★ (3) thin reviews
wp.org #13 9 too high 23 
WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) thin reviews
wp.org #19 ↓2 4 too high 24 
WP All Export – User Export Add-On 6K+ · 3.6★ (7) thin reviews
wp.org #23 1 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.