WebToffee WP Backup and Migration
by WebToffee · Backup
Also makes 19 other plugins · 346.9K+ installs across the portfolio →
Easily backup, restore, or migrate. Supports one-click backup and scheduled backup. Backup selected content to Amazon S3, Google Drive, FTP/SFTP, etc.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
5K+
≈5.6K estimated
Momentum
-6%
downloads vs prior 30d
Biggest opportunity: Swap “wordpress backup”, “cloud backup” and “database restore” for “content migration”, “sftp” and “migration”. “wordpress backup” isn't earning its slot: you're not in the first 24 results for its own search. “content migration” sits at #7 untagged, close enough for a declared tag to move it up. “cloud backup” isn't earning its slot: it only gets you to #24. “sftp” sits at #9 untagged, close enough for a declared tag to move it up. “database restore” isn't earning its slot: it only gets you to #22. “migration” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 75 average across 556 Backup plugins
Install conversion
How it's measured →1.3%
of downloads still active
At least 5K of 398.5K lifetime downloads are still running, in line with its category: the median Backup plugin keeps 1.6%, across 285 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Backup plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 38 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 49 reviews, smoothed to 4.30★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| migration | #10 | #12 | 0 |
| sftp | #9 | #16 | 0 |
| wordpress migration your tag | #11 | #18 | down 1 |
| content migration | #7 | #12 | down 1 |
| website migration | #10 | #15 | down 2 |
| scheduled backup | #15 | #19 | 0 |
| site migration | #12 | #16 | down 1 |
| wordpress restore your tag | #22 | #21 | down 2 |
| wp backup | #22 | #23 | down 2 |
| database restore your tag | #22 | #20 | down 2 |
| cloud backup your tag | #24 | #23 | 0 |
| amazon s3 | #20 | #21 | down 1 |
| backup restore | #22 | #21 | 0 |
| plugin migration | #12 | #17 | down 1 |
| migration plugin | #12 | #18 | down 2 |
| local backup | #21 | #23 | 0 |
| auto backup | #22 | #21 | down 4 |
| all in one wp migration | #13 | #22 | up 1 |
| backups | #23 | #23 | up 1 |
| ftp backup | #16 | #20 | 0 |
| wordpress backup your tag | Not in the top 24 | ||
58 searches this plugin appeared in over the last 90 days, 20 listed. 38 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “wordpress backup”, “cloud backup” and “database restore” for “content migration”, “sftp” and “migration”. “wordpress backup” isn't earning its slot: you're not in the first 24 results for its own search. “content migration” sits at #7 untagged, close enough for a declared tag to move it up. “cloud backup” isn't earning its slot: it only gets you to #24. “sftp” sits at #9 untagged, close enough for a declared tag to move it up. “database restore” isn't earning its slot: it only gets you to #22. “migration” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “wordpress migration”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 8.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
1mo ago
latest release · v1.6.1 · 24 Sep 2026
61
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 59% of the way through.
Install history since 28 Sep 2020
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-09-24 Version 1.6.1 [Security] – Vulnerability fix. Hardened database export handling. Credit: c4st1e via Patchstack. See changelog for all versions 1.6.1
- 2026-08-25 Version 1.6.0 [Fix] – Corrected translation function usage in several strings [Fix] – Automatically detects and flattens extra wrapper folders in backup ZIPs during import [Fix] – Preserved the existing Google Drive token when a refre 1.6.0
- 2026-03-30 Version 1.5.9 Tested OK with WordPress 7.0 See changelog for all versions 1.5.9
Security history
via Wordfence IntelligenceAll 8 disclosed vulnerabilities are patched in the current version (1.6.1). Sites still on an older version should update.
- Patched Medium · 5.3 WebToffee WP Backup and Migration <= 1.5.3 - Unauthenticated Sensitive Information Exposure ↗2025-01-13 CVE-2025-24651 Insertion of Sensitive Information into Log File Affects <= 1.5.3 Patched in 1.5.4
- Patched Medium · 5.3 WordPress Backup & Migration <= 1.4.7 - Unauthenticated Sensitive Information Exposure ↗2024-04-05 CVE-2024-31254 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.4.7 Patched in 1.4.8
- Patched Medium · 4.3 WordPress Backup & Migration <= 1.4.3 - Missing Authorization to Settings Update ↗
- Patched Medium · 6.4 WordPress Backup & Migration <= 1.4.4 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗2023-11-06 CVE-2023-5738 Improper Neutralization of Input During Web Page Generation Affects <= 1.4.4 Patched in 1.4.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 4 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names WebToffee WP Backup and Migration when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Migration
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily backup, restore, or migrate. Supports one-click backup and scheduled backup. Backup selected content..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("use cases"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Amazon S3, Google Drive.
- ✓ Headings and lists 5 headings and 2 lists.
- ✓ Enough to quote 3,084 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "cloud backup", "database restore" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-06 6K+ → 5K+ down after 276 days in tier
- 2025-09-03 7K+ → 6K+ down after 179 days in tier
- 2025-03-08 8K+ → 7K+ down after 185 days in tier
- 2024-09-04 9K+ → 8K+ down after 230 days in tier
- 2024-01-18 8K+ → 9K+ up after 1 days in tier
- 2024-01-17 9K+ → 8K+ down after 1 days in tier
- 2024-01-16 8K+ → 9K+ up after 28 days in tier
- 2023-12-19 9K+ → 8K+ down after 16 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Backup, Restore and Migrate your sites with XCloner 10K+ installs · 4.2★ · 3 shared tags A -
SEInc Backup — installs · 3.6★ · 3 shared tags -
UpdraftPlus: WP Backup & Migration Plugin 4M+ installs · 4.8★ · 2 shared tags A -
Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ installs · 4.9★ · 2 shared tags A -
Backuply – Backup, Restore, Migrate and Clone 600K+ installs · 4.5★ · 2 shared tags A -
BackWPup – WordPress Backup & Restore Plugin 400K+ installs · 4.0★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WebToffee WP Backup and Migration into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-migration-duplicator" width="480" height="300" style="border:0" loading="lazy" title="WebToffee WP Backup and Migration — Plugin Pulse"></iframe> WebToffee WP Backup and Migration: 5K+ active installs, 4.5★ (49 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wp-migration-duplicator
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