WebToffee WP Backup and Migration

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Recent releases and news for this plugin

1. 2026-08-25 Version 1.6.0 [Fix] – Corrected translation function usage in several strings [Fix] – Automatically detects and flattens extra wrapper folders in backup ZIPs during import [Fix] – Preserved the existing Google Drive token when a refre 1.6.0
2. 2026-03-30 Version 1.5.9 Tested OK with WordPress 7.0 See changelog for all versions 1.5.9

7 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 5.3 WebToffee WP Backup and Migration <= 1.5.3 - Unauthenticated Sensitive Information Exposure ↗
   2025-01-13 CVE-2025-24651 Insertion of Sensitive Information into Log File Affects <= 1.5.3 Patched in 1.5.4
2. Medium · 4.3 WordPress Backup & Migration <= 1.4.8 - Missing Authorization to Directory Traversal ↗
   2024-04-22 CVE-2024-3546 Missing Authorization Affects <= 1.4.8 Patched in 1.4.9
3. Medium · 5.3 WordPress Backup & Migration <= 1.4.7 - Unauthenticated Sensitive Information Exposure ↗
   2024-04-05 CVE-2024-31254 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.4.7 Patched in 1.4.8
4. Medium · 4.3 WordPress Backup & Migration <= 1.4.3 - Missing Authorization to Settings Update ↗
   2023-11-06 CVE-2023-5737 Missing Authorization Affects <= 1.4.3 Patched in 1.4.4
5. Medium · 6.4 WordPress Backup & Migration <= 1.4.4 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗
   2023-11-06 CVE-2023-5738 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.4.4 Patched in 1.4.5
6. Medium · 5.4 WordPress Backup & Migration <= 1.4.1 - Missing Authorization to Settings and Schedule Modification ↗
   2023-10-11 CVE-2023-45636 Missing Authorization Affects <= 1.4.1 Patched in 1.4.2
7. Medium · 4.3 WordPress Backup & Migration <= 1.4.0 - Missing Authorization via wt_delete_schedule ↗
   2023-05-24 CVE-2023-33928 Missing Authorization Affects <= 1.4.0 Patched in 1.4.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 4 languages, 1 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-06-06 6K+ → 5K+ down after 276 days in tier
2. 2025-09-03 7K+ → 6K+ down after 179 days in tier
3. 2025-03-08 8K+ → 7K+ down after 185 days in tier
4. 2024-09-04 9K+ → 8K+ down after 230 days in tier
5. 2024-01-18 8K+ → 9K+ up after 1 days in tier
6. 2024-01-17 9K+ → 8K+ down after 1 days in tier
7. 2024-01-16 8K+ → 9K+ up after 28 days in tier
8. 2023-12-19 9K+ → 8K+ down after 16 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Backup, Restore and Migrate your sites with XCloner 10K+ installs · 4.2★ · 3 shared tags A
• SEInc Backup — installs · 3.6★ · 3 shared tags C
• UpdraftPlus: WP Backup & Migration Plugin 3M+ installs · 4.8★ · 2 shared tags A
• Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ installs · 4.9★ · 2 shared tags A
• Backuply – Backup, Restore, Migrate and Clone 600K+ installs · 4.5★ · 2 shared tags A
• BackWPup – WordPress Backup & Restore Plugin 400K+ installs · 4.0★ · 2 shared tags A

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Drop a live Pulse card for WebToffee WP Backup and Migration into a readme, a review or a deck. It updates itself.

WebToffee WP Backup and Migration: 5K+ active installs, 4.5★ (49 reviews). Plugin Pulse (WP Mayor), as of 2026-08-28. https://plugins.wpmayor.com/plugin/wp-migration-duplicator