Open Graph Tags
by filipstefansson · Social
Also makes 4 other plugins · 210+ installs across the portfolio →
Define and optimize what the Facebook crawler should pick up and show when people share your content.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
200+
≈250 estimated
Momentum
-10%
downloads vs prior 30d
Biggest opportunity: “facebook”, “facebook meta” and “facebook og” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 58 average across 1,835 Social plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 200 of 8.6K lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,276 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 11+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.3.34, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 4019 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.3.34; the current branch is 7.1
4.5★ over 2 reviews, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 4019 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| facebook your tag | Not in the top 24 | ||
| facebook meta your tag | Not in the top 24 | ||
| facebook og your tag | Not in the top 24 | ||
| facebook share your tag | Not in the top 24 | ||
| open your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “facebook”, “facebook meta” and “facebook og” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 99 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
11.0y ago
latest release · v0.1.2 · 1 Nov 2015
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 11 months ago; the previous band took 17 months to cross, which places it about 50% of the way through.
Install history since 17 Jul 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ glendeni9.0y ago
Simple way to set title, description, & image used by Facebook, instead of having to rely upon “automatic” info which often is not what you, the human author, thinks is best. Only quibble is that it would be nice to be able to simply edit the displayed default info, instead of having to completely erase it. Thanks for your effort, I spend quite awhile looking for a plugin that would allow me to ensure that the OG data is what I want it to be for each post.
Read on wp.org ↗ - ★★★★★ tombraider11.0y ago
it does what it should do. i am happy with it!
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Define and optimize what the Facebook crawler should pick up and show when people share your content."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 1 FAQ entries are headings, not questions ("Q. Can I use this with my custom post types").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Facebook.
- ! Headings and lists 3 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 551 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("facebook meta", "facebook og", "facebook share" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-13 300+ → 200+ down after 501 days in tier
- 2024-07-30 400+ → 300+ down after 4 days in tier
- 2024-07-26 300+ → 400+ up after 1 days in tier
- 2024-07-25 400+ → 300+ down after 2 days in tier
- 2024-07-23 300+ → 400+ up after 1 days in tier
- 2024-07-22 400+ → 300+ down after 502 days in tier
- 2023-03-08 500+ → 400+ down after 1 days in tier
- 2023-03-07 400+ → 500+ up after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Author Meta 20+ installs · 3.6★ · 2 shared tags -
Meta for WooCommerce 400K+ installs · 2.2★ · 1 shared tag C -
Meta pixel for WordPress 400K+ installs · 2.8★ · 1 shared tag B -
Nextend Social Login and Register 200K+ installs · 4.9★ · 1 shared tag A -
Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ installs · 4.7★ · 1 shared tag A -
Metricool – Social media and site statistics 90K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Open Graph Tags into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-og" width="480" height="300" style="border:0" loading="lazy" title="Open Graph Tags — Plugin Pulse"></iframe> Open Graph Tags: 200+ active installs, 4.5★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/wp-og
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