WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce
by Maarten B · Uncategorized
Also makes 3 other plugins · 60K+ installs across the portfolio →
Grow your sales and email list by offering your visitors a chance to win a prize through spinning the wheel of fortune.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
no flags
Active installs
1K+
≈1.5K estimated
Momentum
+9%
downloads vs prior 30d
Biggest opportunity: Swap “gamification”, “fortune” and “optin” for “fortune wheel”, “ifttt” and “prize”. “gamification” isn't earning its slot: it only gets you to #20. “fortune wheel” sits at #5 untagged, close enough for a declared tag to move it up. “fortune” isn't earning its slot: it only gets you to #15. “ifttt” sits at #8 untagged, close enough for a declared tag to move it up. “optin” isn't earning its slot: it only gets you to #15. “prize” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 58 average across 25,737 Uncategorized plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 1K of 133.4K lifetime downloads are still running, in line with its category: the median Uncategorized plugin keeps 0.6%, across 17,770 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 324 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
4.9★ over 81 reviews, smoothed to 4.59★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| gamified | #2 | #2 | up 1 |
| wheel of fortune | #3 | #2 | 0 |
| wheel your tag | #6 | #4 | down 1 |
| spin wheel your tag | #6 | #3 | down 1 |
| woocommerce wheel | #3 | #3 | up 1 |
| spinning wheel | #3 | #2 | 0 |
| fortune wheel | #5 | #3 | down 2 |
| prize | #10 | #6 | up 1 |
| woocommerce fortune wheel | #4 | #3 | down 1 |
| ifttt | #8 | #9 | 0 |
| fortune your tag | #15 | #10 | down 5 |
| optin your tag | #15 | #15 | down 1 |
| prize wheel | #5 | #3 | down 1 |
| spin to win | #11 | #5 | down 2 |
| gamification your tag | #20 | #12 | up 2 |
| halloween | #11 | #6 | down 4 |
| wordpress optin | #8 | #8 | 0 |
| wheel spin | #9 | #4 | down 1 |
| spin the wheel | #10 | #5 | 0 |
| n8n | #22 | #7 | down 3 |
47 searches this plugin appeared in over the last 90 days, 20 listed. 24 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “gamification”, “fortune” and “optin” for “fortune wheel”, “ifttt” and “prize”. “gamification” isn't earning its slot: it only gets you to #20. “fortune wheel” sits at #5 untagged, close enough for a declared tag to move it up. “fortune” isn't earning its slot: it only gets you to #15. “ifttt” sits at #8 untagged, close enough for a declared tag to move it up. “optin” isn't earning its slot: it only gets you to #15. “prize” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “fortune”. Down 5 places since 2026-10-08, now #15. Check what shipped around then, and what moved above you.
- One page off on “optin”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
11mo ago
latest release · v1.5.2 · 11 Dec 2025
38
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 61% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 31 Mar 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ maryloudescotils3.4y ago
I used the free version for a few events and it worked really well, but I needed to be able to have more control over the placement of the wheel on the website and how many gains were available so I switched to premium version. After a problem with licence activation, I received amazing support from the team. Thanks for the good work on this plugin !
Read on wp.org ↗ - ★★★★★ d_alinus20043.6y ago
The plugin have a lot of option very easy to custom and the tehnical support it’s great! Many thank’s for all your help.
Read on wp.org ↗ - ★★★★★ christelle0173.8y ago
Very attractive plugin, I love it. Easy to set up and helping center very efficient. I recommend.
Read on wp.org ↗ - ★★★★★ bingfischer3.9y ago
Purchased the pro version of this Optin wheel and love it! Very easy to setup, no issues other than one of my own in not clearing browser cache but their support was extremely fast and very proficient! Already getting leads and started running it last night!
Read on wp.org ↗ - ★★★★★ Joseph4.0y ago
no help from support and document for plugin This topic was modified 3 years, 8 months ago by Joseph.
Read on wp.org ↗ - ★★★★★ hiagency4.3y ago
Nice support and fast answer to solve any problem with the plugin.
Read on wp.org ↗ - ★★★★★ rolfvanes4.5y ago
The plug-in is well thought-out and works like it should! Editing settings is a childs play. Had a twosome contact-moments with support and received excellent service! Well deserved 5 star rating if you ask me and therefore 5* 🙂
Read on wp.org ↗ - ★★★★★ vslimmer4.6y ago
Very professional and friendly help. Couldn’t be better!
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.5.2). Sites still on an older version should update.
- 2023-12-27 CVE-2023-51408 Storage of Sensitive Data in a Mechanism without Access Control Affects <= 1.4.2 Patched in 1.4.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 8 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, ConvertKit, ActiveCampaign and 4 more.
- ✓ Headings and lists 2 headings and 3 lists.
- ✓ Enough to quote 2,382 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("gamification", "Optin", "Spin Wheel" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-05 2K+ → 1K+ down after 3 days in tier
- 2026-02-02 1K+ → 2K+ up after 1 days in tier
- 2026-02-01 2K+ → 1K+ down after 12 days in tier
- 2026-01-20 1K+ → 2K+ up after 1 days in tier
- 2026-01-19 2K+ → 1K+ down after 1979 days in tier
- 2020-08-19 1K+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
HDWebmobile Spin & Win — installs · 3.6★ · 2 shared tags -
PrizeOrbit Rewards Wheel for WooCommerce — installs · 3.6★ · 2 shared tags -
EgyDevInfo Prize Wheel — installs · 3.6★ · 2 shared tags -
WF1 Wheel — installs · 3.6★ · 2 shared tags -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 1 shared tag A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-optin-wheel" width="480" height="300" style="border:0" loading="lazy" title="WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce — Plugin Pulse"></iframe> WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce: 1K+ active installs, 4.9★ (81 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-optin-wheel
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