Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “woocommerce wheel”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce wheel”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Spin Wheel – Interactive spinning wheel that offers coupons shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 400+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Gallery Slider, Additional Variation Images, Product Video, Product Image Zoom and Lightbox for WooCommerce – Reno Product Gallery (formerly WooGallery) places #9 on merit, 4.9★ from 162 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Lucky Wheel for WooCommerce – Spin a Sale 1K+ · 4.5★ (19) wp.org #1 2 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #5 3 too low 3 WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce 1K+ · 4.9★ (81) wp.org #3 ↑1 4 ATUM WooCommerce Inventory Management and Stock Tracking 10K+ · 4.7★ (128) wp.org #4 ↓1 5 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #6 1 too low 6 Choosly – Product Variations Swatches for WooCommerce 10K+ · 4.7★ (76) wp.org #7 1 too low 7 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #8 1 too low 8 Lucky Wheel Giveaway 400+ · 3.9★ (8) wp.org #2 6 too high 9 Product Gallery Slider, Additional Variation Images, Product Video, Product Image Zoom and Lightbox for WooCommerce – Reno Product Gallery (formerly WooGallery) 20K+ · 4.9★ (162) wp.org #13 4 too low 10 S2W – Import Shopify to WooCommerce 3K+ · 4.7★ (42) wp.org #9 ↑1 1 too high 11 CURCY – Multi Currency for WooCommerce 20K+ · 4.3★ (227) wp.org #15 ↑3 4 too low 12 Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ · 5.0★ (41) wp.org #12 13 Points and Rewards for WooCommerce – Create Loyalty Programs, Reward Customer Purchases, Referral Points, User Badges, and Gamification 6K+ · 4.5★ (180) wp.org #16 3 too low 14 Bulky – Bulk Edit Products for WooCommerce 10K+ · 4.6★ (53) wp.org #14 ↑1 15 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #18 ↑1 3 too low 16 Sokol: Smart WooCommerce Search 5K+ · 4.4★ (24) wp.org #11 5 too high 17 Faview – Virtual Reviews for WooCommerce 6K+ · 4.6★ (54) wp.org #17 18 Trakoo – Orders Tracking for WooCommerce 10K+ · 4.5★ (58) wp.org #19 ↑1 1 too low 19 Revopic – Photo Reviews for WooCommerce 10K+ · 4.7★ (77) wp.org #23 4 too low 20 Notivo Notification for WooCommerce 5K+ · 4.3★ (80) wp.org #21 1 too low 21 Thanko Thank You Page Customizer for WooCommerce 3K+ · 4.5★ (37) wp.org #20 ↓6 1 too high 22 Sizor Product Size Chart For WooCommerce 6K+ · 4.3★ (32) wp.org #22 23 Spin Wheel – Interactive spinning wheel that offers coupons 400+ · 0.0★ (0) wp.org #10 ↓1 13 too high 24 TyresAddict – Wheel Product Filter 60+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.