Subscribe Forms – Beautiful Email Forms, Embedded Newsletter Forms & MailChimp Form
by Premio · Forms
Also makes 8 other plugins · 551K+ installs across the portfolio →
Use Subscribe Forms to grow your email subscriber lists with Subscribe Forms built-in email forms templates and integrations 📧
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
2K+
≈2.5K estimated
Momentum
+53%
downloads vs prior 30d
Biggest opportunity: Swap “contact form”, “form” and “form builder” for “pipedrive”, “email form” and “beautiful”. “contact form” isn't earning its slot: you're not in the first 24 results for its own search. “pipedrive” sits at #8 untagged, close enough for a declared tag to move it up. “form” isn't earning its slot: you're not in the first 24 results for its own search. “email form” sits at #10 untagged, close enough for a declared tag to move it up. “form builder” isn't earning its slot: you're not in the first 24 results for its own search. “beautiful” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 65 average across 2,509 Forms plugins
Install conversion
How it's measured →1.9%
of downloads still active
At least 2K of 107.4K lifetime downloads are still running, above its category: the median Forms plugin keeps 1.3%, across 1,667 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 45 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 60 reviews, smoothed to 4.43★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
24%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| subscribe forms | #1 | #1 | 0 |
| subscribe form | #1 | #1 | 0 |
| embedded | #3 | #2 | 0 |
| subscribe | #3 | #3 | down 1 |
| mailchimp form your tag | #8 | #10 | up 1 |
| ajax mailchimp subscribe | #3 | #4 | 0 |
| subscribe email | #3 | #2 | up 1 |
| newsletter form | #7 | #11 | down 1 |
| pipedrive | #8 | #6 | up 2 |
| beautiful | #14 | #18 | down 1 |
| mailchimp subscribe | #5 | #3 | 0 |
| email form | #10 | #15 | up 3 |
| newsletter subscribe | #6 | #8 | down 1 |
| mailchimp | #23 | #19 | 0 |
| form maker | #15 | #15 | — |
| web form | #16 | #15 | up 1 |
| getresponse | #16 | #19 | down 2 |
| signup form | #16 | #14 | 0 |
| testimonial form | #17 | #17 | up 1 |
| ajax mailchimp form | #10 | #13 | 0 |
| contact form your tag | Not in the top 24 | ||
| form your tag | Not in the top 24 | ||
| form builder your tag | Not in the top 24 | ||
| forms your tag | Not in the top 24 | ||
102 searches this plugin appeared in over the last 90 days, 20 listed. 67 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “contact form”, “form” and “form builder” for “pipedrive”, “email form” and “beautiful”. “contact form” isn't earning its slot: you're not in the first 24 results for its own search. “pipedrive” sits at #8 untagged, close enough for a declared tag to move it up. “form” isn't earning its slot: you're not in the first 24 results for its own search. “email form” sits at #10 untagged, close enough for a declared tag to move it up. “form builder” isn't earning its slot: you're not in the first 24 results for its own search. “beautiful” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v1.6.3 · 16 Sep 2026
42
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 15 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 5 Sep 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ stevenma2211mo ago
Nice easy to use plugin, I had a slight problem and support helped me out straight away.
Read on wp.org ↗ - ★★★★★ krowb532.2y ago
I needed to add a subscription form to my landing page and Subscribe Forms suited my purpose, was easy to use, and support was responsive. I did not have to cycle through several pages to find a support contact.
Read on wp.org ↗ - ★★★★★ donatogoods3.0y ago
I am delighted to award Subscriber Forms a well-deserved 5-star rating for the outstanding features it offers: Exceptional Technical Support: The technical support provided by the Subscriber Forms team is truly exceptional. Their support is not only fast but also incredibly focused. The team goes the extra mile to assist users, ensuring that any issues or queries are resolved promptly and efficiently. It’s rare to find such a dedicated support team that is willing to invest the time and effort to assist users in every way possible. User-Friendly Setup: One of the standout features of Subscriber Forms is its user-friendly setup. The plugin boasts an intuitive interface that makes the setup process a breeze. Even for those unfamiliar with the intricacies of WordPress plugins, Subscriber Forms offers a seamless and hassle-free setup experience. However, in the rare event that users encounter any challenges, the responsive technical support team is readily available to provide guidance and assistance. Powerful Lead Generation: Subscriber Forms are an incredibly effective and powerful tool for lead generation. What sets it apart is its ability to capture leads without being intrusive. This delicate balance between effectiveness and non-intrusiveness is a testament to the plugin’s thoughtful design. As a result, my list of leads has been steadily growing daily. The plugin’s capacity to enhance lead-generation strategies is evident and highly commendable. Thank you for the great tool and service.
Read on wp.org ↗ - ★★★★★ forduteguy3.2y ago
Still on the free Version. But it looks as good as some of the others out there.
Read on wp.org ↗ - ★★★★★ mynaturalfitness3.2y ago
This tool definitely gets the job done!
Read on wp.org ↗ - ★★★★★ magical50763.6y ago
Really this is awesome plugin. I really like about its PRE form template.
Read on wp.org ↗ - ★★★★★ mikeodonnell3.9y ago
Nice, easy to use, very intuitive … even for someone like me who struggles to create simple web pages. Great support too!
Read on wp.org ↗ - ★★★★★ Shekhtman Maxim4.1y ago
All functionality is for payed users. “Thanks a lot” This topic was modified 3 years, 10 months ago by Shekhtman Maxim.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.6.3). Sites still on an older version should update.
- Patched Medium · 6.4 Subscribe Forms 1.4.1 - 1.6.2 - Authenticated (Author+) Stored Cross-Site Scripting ↗2026-09-21 CVE-2026-91073 Improper Neutralization of Input During Web Page Generation Affects 1.4.1 - 1.6.2 Patched in 1.6.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.6.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you need", "use this", "for businesses").
- ✓ Names what it works with Mentions Mailchimp, ConvertKit, ActiveCampaign, HubSpot and 1 more.
- ✓ Headings and lists 8 headings and 2 lists.
- ✓ Enough to quote 7,046 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-24 3K+ → 2K+ down after 365 days in tier
- 2024-07-24 4K+ → 3K+ down after 659 days in tier
- 2022-10-04 3K+ → 4K+ up after 413 days in tier
- 2021-08-17 2K+ → 3K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ · 3 shared tags A -
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ installs · 4.8★ · 3 shared tags A -
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ installs · 4.4★ · 3 shared tags B -
SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ installs · 4.7★ · 3 shared tags A -
Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ installs · 4.8★ · 3 shared tags A -
Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ installs · 4.8★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Subscribe Forms – Beautiful Email Forms, Embedded Newsletter Forms & MailChimp Form into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-subscribe-form" width="480" height="300" style="border:0" loading="lazy" title="Subscribe Forms – Beautiful Email Forms, Embedded Newsletter Forms & MailChimp Form — Plugin Pulse"></iframe> Subscribe Forms – Beautiful Email Forms, Embedded Newsletter Forms & MailChimp Form: 2K+ active installs, 4.7★ (60 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-subscribe-form
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