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wp.org search vs our merit ranking: “organization”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “organization”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPSSO Schema Organization and Place Manager shows at wp.org #3 but places #20 on merit, a gap of 17 places. Its 300+ installs carry it up the search order; its 4.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 ↑1 1 too low 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #4 ↑2 2 too low 3 Organization chart 5K+ · 5.0★ (13) wp.org #1 2 too high 4 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #5 ↓1 1 too low 5 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #7 ↑1 2 too low 6 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #6 ↓1 7 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #8 ↑1 1 too low 8 FileBird – WordPress Media Library Folders & File Manager 200K+ · 4.7★ (1125) wp.org #9 ↓2 1 too low 9 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #10 ↑2 1 too low 10 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #13 ↓1 3 too low 11 Media File Renamer: Rename Images & Files for SEO (AI-Powered) 40K+ · 4.6★ (448) wp.org #14 3 too low 12 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #11 1 too high 13 Media Library Organizer – Folders, File Manager & Media Categories 20K+ · 4.7★ (150) wp.org #16 ↑1 3 too low 14 Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ · 4.9★ (219) wp.org #20 6 too low 15 Wicked Folders – Folder Organizer for Pages, Posts, and Custom Post Types 20K+ · 4.9★ (56) wp.org #15 16 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #21 5 too low 17 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #19 2 too low 18 Schema & Structured Data for WP & AMP 100K+ · 4.5★ (252) wp.org #23 ↓3 5 too low 19 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #18 1 too high 20 WPSSO Schema Organization and Place Manager 300+ · 4.3★ (3) wp.org #3 ↓1 17 too high 21 Simple Org Chart 900+ · 4.8★ (22) wp.org #24 ↓3 3 too low 22 Accordions – Responsive Accordion & FAQ Plugin for WordPress 1K+ · 4.6★ (10) wp.org #17 ↓1 5 too high 23 WP Media Categories 800+ · 4.6★ (7) wp.org #22 ↓3 1 too high 24 C Cornerstone 20K+ · 4.0★ (6) wp.org #12 ↓1 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.