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wp.org search vs our merit ranking: “lightbox popup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “lightbox popup”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Video Popup Block – YouTube, Vimeo, TikTok Lightbox by WPZOOM shows at wp.org #4 but places #17 on merit, a gap of 13 places. Its 10K+ installs carry it up the search order; its 4.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #7 on merit, 4.9★ from 701 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Responsive Lightbox & Gallery 100K+ · 4.9★ (2003) wp.org #1 2 Firelight Lightbox 200K+ · 4.8★ (361) wp.org #3 1 too low 3 Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ · 3.9★ (95) wp.org #2 1 too high 4 WP Video Lightbox 30K+ · 4.3★ (67) wp.org #6 ↑1 2 too low 5 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #9 4 too low 6 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #10 ↓4 4 too low 7 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #17 ↑2 10 too low 8 Gallery Lightbox 10K+ · 4.7★ (106) wp.org #11 ↓1 3 too low 9 Video Popup – Video Lightbox for YouTube, Vimeo & MP4 10K+ · 4.5★ (43) wp.org #8 ↑1 1 too high 10 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #12 2 too low 11 Popups for Divi 100K+ · 4.8★ (442) wp.org #18 7 too low 12 LightPress Lightbox 40K+ · 4.6★ (72) wp.org #13 ↓2 1 too low 13 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #5 8 too high 14 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #20 ↓3 6 too low 15 WP Lightbox 2 20K+ · 4.4★ (89) wp.org #15 ↓2 16 ARI Fancy Lightbox – Popup for WordPress 10K+ · 4.7★ (71) wp.org #16 ↓1 17 Video Popup Block – YouTube, Vimeo, TikTok Lightbox by WPZOOM 10K+ · 4.7★ (6) wp.org #4 13 too high 18 Photonic Gallery & Lightbox for Flickr, SmugMug & Others 10K+ · 4.8★ (193) wp.org #24 6 too low 19 All In One Lightbox – show any media in beautiful popups 3K+ · 5.0★ (7) wp.org #7 ↑1 12 too high 20 T Themify Popup 8K+ · 4.9★ (11) wp.org #14 6 too high 21 Lightbox Images for Divi Enhanced 4K+ · 5.0★ (15) wp.org #19 ↓2 2 too high 22 WP Video Popup – WordPress Video Lightbox for YouTube, Rumble & Vimeo 9K+ · 4.1★ (43) wp.org #21 ↓3 1 too high 23 WF Magnific Lightbox 1K+ · 5.0★ (12) wp.org #22 ↓2 1 too high 24 Video Popup – Youtube, Vimeo, Gutenberg, Shortcode, Elementor 1K+ · 5.0★ (3) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.