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wp.org search vs our merit ranking: “@font face embed”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “@font face embed”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Gallery for Google Photos – share your albums right on your site shows at wp.org #4 but places #17 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 2.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPVR – 360 Panorama viewer and Virtual Tour Builder for WordPress places #9 on merit, 4.7★ from 133 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1148) wp.org #1 2 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #5 3 too low 3 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #6 3 too low 4 Seed Fonts 20K+ · 4.6★ (16) wp.org #3 1 too high 5 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #10 5 too low 6 Team Members – Team Showcase, Team Slider, Grid, Table & Staff Directory 2K+ · 4.7★ (91) wp.org #8 2 too low 7 Slider Hero with Video Background, Animation 3K+ · 4.8★ (34) wp.org #9 2 too low 8 Document Embedder Addons for Elementor – Embed Documents in Elementor Websites 6K+ · 3.7★ (7) wp.org #2 6 too high 9 WPVR – 360 Panorama viewer and Virtual Tour Builder for WordPress 10K+ · 4.7★ (133) wp.org #16 7 too low 10 Create Block Theme 20K+ · 4.8★ (38) wp.org #11 1 too low 11 Gallery – Photo Albums Plugin 2K+ · 3.8★ (277) wp.org #14 3 too low 12 Simple Business Directory – AI Powered 300+ · 4.9★ (62) wp.org #15 3 too low 13 Helpful – Article Feedback Plugin 600+ · 4.4★ (8) wp.org #7 6 too high 14 A Adobe Fonts (formerly Typekit) for WordPress 10K+ · 4.9★ (7) wp.org #12 2 too high 15 WP MyLinks 1K+ · 4.0★ (14) wp.org #13 2 too high 16 Essential Classy Addons for Elementor – 150+ Widgets, Templates & Performance Tools 400+ · 5.0★ (8) wp.org #22 6 too low 17 Gallery for Google Photos – share your albums right on your site 1K+ · 2.7★ (6) wp.org #4 13 too high 18 Mitsol Social Post Feed 200+ · 5.0★ (5) wp.org #18 19 F12 Profiler 400+ · 4.0★ (6) wp.org #20 1 too low 20 Solitaire Games: Klondike, FreeCell, Spider and Mahjong — · 0.0★ (0) wp.org #19 1 too high 21 Time.now Clock Widget 20+ · 0.0★ (0) wp.org #24 3 too low 22 Custom Feed for TikTok – Social Post Feed Plugin for TikTok 1K+ · 4.0★ (1) wp.org #21 1 too high 23 Elfsight Blocks 3K+ · 4.0★ (2) wp.org #17 6 too high 24 Elfsight Blocks for Elementor — 80+ Widgets 2K+ · 1.0★ (2) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.