Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & More
by Instant Popup Builder · Email & Marketing
Launch professional, WordPress-native popups for offers, announcements and email signups without a hosted SaaS account or visitor limits.
86 health vs 63 average across 1,689 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2025-01-18 · 606 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
320
now · peak 320
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “80+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from. The recent download trend is too spiky to read.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 80–90 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 80–90
- Category
- Email & Marketing
- Pro tier
- none detected
- Download trend
- volatile (a recent download spike, likely a release)
- Reviews
- 5
- Last updated
- 27 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 2 shared tags A -
WP Popups – WordPress Popup builder 30K+ installs · 4.8★ · 2 shared tags A -
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 2 shared tags B -
WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 2 shared tags B -
Modal Popup Box — Popup Maker & Popup Builder 2K+ installs · 3.7★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & More into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/instant-popup-builder" width="480" height="300" style="border:0" loading="lazy" title="Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & More — Plugin Pulse"></iframe> Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & More: 80+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/instant-popup-builder