Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & Exit Intent
by Seventh Sky · Email & Marketing
Also makes 9 other plugins · 200+ installs across the portfolio →
Launch professional, WordPress-native popups for offers, announcements and email signups without a hosted SaaS account or visitor limits.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
Few reviews
Active installs
100+
≈110 estimated
Momentum
+71%
downloads vs prior 30d
Biggest opportunity: Swap “email opt in”, “image popup” and “popup builder” for “intent”, “spin to win” and “exit”. “email opt in” isn't earning its slot: you're not in the first 24 results for its own search. “intent” sits at #20 untagged, close enough for a declared tag to move it up. “image popup” isn't earning its slot: you're not in the first 24 results for its own search. “spin to win” sits at #23 untagged, close enough for a declared tag to move it up. “popup builder” isn't earning its slot: you're not in the first 24 results for its own search. “exit” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 66 average across 2,119 Email & Marketing plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 100 of 4.4K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 17 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 5 reviews, smoothed to 4.18★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
26%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| instant | #14 | #19 | up 2 |
| exit intent | #16 | #23 | down 1 |
| popup maker your tag | #17 | #23 | up 1 |
| html popup your tag | #18 | #22 | 0 |
| announcements | #20 | #23 | down 3 |
| intent | #20 | #23 | down 3 |
| gdpr exit popup | #7 | #17 | up 6 |
| exit | #24 | #23 | down 2 |
| spin to win | #23 | #18 | 0 |
| instant page | #15 | #18 | 0 |
| smooth image popup | #16 | #20 | down 1 |
| exit intent pop up | #17 | #21 | down 1 |
| visitor intent | #20 | #24 | up 1 |
| ad popup | #22 | #21 | up 1 |
| popup exit intent | #23 | #22 | up 1 |
| advanced exit popup | #24 | #23 | down 1 |
| popup exit | #24 | #22 | — |
| popup on exit | #24 | #23 | 0 |
| exit popup | #24 | #21 | — |
| email opt in your tag | Not in the top 24 | ||
| image popup your tag | Not in the top 24 | ||
| popup builder your tag | Not in the top 24 | ||
98 searches this plugin appeared in over the last 90 days, 19 listed. 79 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email opt in”, “image popup” and “popup builder” for “intent”, “spin to win” and “exit”. “email opt in” isn't earning its slot: you're not in the first 24 results for its own search. “intent” sits at #20 untagged, close enough for a declared tag to move it up. “image popup” isn't earning its slot: you're not in the first 24 results for its own search. “spin to win” sits at #23 untagged, close enough for a declared tag to move it up. “popup builder” isn't earning its slot: you're not in the first 24 results for its own search. “exit” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 18 Jan 2025 · 651 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 461 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 20 days ago and a band this size takes about a year or more to cross, so the real count is still just over 100.
Install history since 15 Sep 2026
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.0.4). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 22 questions in the FAQ.
- ✓ FAQ asks real questions 22 of 22 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "built for", "for small businesses").
- ✓ Names what it works with Mentions WooCommerce, YouTube, Vimeo.
- ✓ Headings and lists 10 headings and 13 lists.
- ✓ Enough to quote 9,191 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "email opt in" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-11 90+ → 100+ up after 15 days in tier
- 2026-09-26 80+ → 90+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 2 shared tags A -
WP Popups – WordPress Popup builder 30K+ installs · 4.8★ · 2 shared tags A -
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 2 shared tags B -
WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 2 shared tags B -
Modal Popup Box — Popup Maker & Popup Builder 2K+ installs · 3.7★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & Exit Intent into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/instant-popup-builder" width="480" height="300" style="border:0" loading="lazy" title="Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & Exit Intent — Plugin Pulse"></iframe> Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & Exit Intent: 100+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/instant-popup-builder
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