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wp.org search vs our merit ranking: “add to circle”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “add to circle”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Circle Contents shows at wp.org #4 but places #23 on merit, a gap of 19 places. Its 60+ installs carry it up the search order; its 4.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 To Top 60K+ · 4.8★ (54) wp.org #2 wp.org ranks it 1 place below merit 2 Smooth Back To Top Button 40K+ · 4.9★ (31) wp.org #3 wp.org ranks it 1 place below merit 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #6 wp.org ranks it 3 places below merit 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #7 wp.org ranks it 3 places below merit 5 Leaflet Map 30K+ · 4.9★ (58) wp.org #5 6 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #8 wp.org ranks it 2 places below merit 7 WP Store Locator 40K+ · 4.8★ (312) wp.org #9 ↑1 wp.org ranks it 2 places below merit 8 Team Circle Image Slider With Lightbox 300+ · 4.0★ (4) wp.org #1 wp.org ranks it 7 places above merit 9 MapPress – Free Map Plugin for Google Maps & OpenStreetMap 30K+ · 4.7★ (147) wp.org #11 ↑1 wp.org ranks it 2 places below merit 10 Addon Elements for Elementor (formerly Elementor Addon Elements) 80K+ · 4.8★ (172) wp.org #12 ↑1 wp.org ranks it 2 places below merit 11 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #14 ↓3 wp.org ranks it 3 places below merit 12 Easy Google Maps by Supsystic – Custom Markers, Clustering & Map Themes 20K+ · 4.6★ (251) wp.org #15 wp.org ranks it 3 places below merit 13 Mapster WP Maps 3K+ · 4.9★ (54) wp.org #10 ↓1 wp.org ranks it 3 places above merit 14 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #16 ↑2 wp.org ranks it 2 places below merit 15 Interactive Image Map Plugin – Draw Attention 20K+ · 4.9★ (114) wp.org #17 ↓1 wp.org ranks it 2 places below merit 16 PublishPress Permissions: Access Control, Content Permissions, User Access 10K+ · 4.3★ (66) wp.org #13 ↑1 wp.org ranks it 3 places above merit 17 Cost Calculator Builder 20K+ · 4.5★ (393) wp.org #22 ↓5 wp.org ranks it 5 places below merit 18 Ultimate Maps by Supsystic – OpenStreetMap, Leaflet & Mapbox, No API Key 10K+ · 4.6★ (86) wp.org #18 ↑1 19 Block Animations, Motion & Scroll Effects – Ghost Kit 6K+ · 4.6★ (46) wp.org #20 wp.org ranks it 1 place below merit 20 Mega Addons For WPBakery Page Builder 20K+ · 4.2★ (57) wp.org #24 wp.org ranks it 4 places below merit 21 TP Product Image Flipper for WooCommerce 9K+ · 4.7★ (24) wp.org #19 ↑2 wp.org ranks it 2 places above merit 22 Preloader 10K+ · 4.1★ (41) wp.org #21 wp.org ranks it 1 place above merit 23 Easy Circle Contents 60+ · 4.5★ (2) wp.org #4 wp.org ranks it 19 places above merit 24 WEN Skill Charts 600+ · 4.5★ (6) wp.org #23 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.