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wp.org search vs our merit ranking: “admin footer text”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “admin footer text”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Header Footer Builder for Elementor shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #12 on merit, 4.9★ from 4132 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 2 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #2 3 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #3 ↑1 4 Header Footer Code Manager 600K+ · 4.9★ (309) wp.org #4 ↓1 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #9 4 too low 6 Remove Footer Credit 60K+ · 4.7★ (88) wp.org #6 ↓1 7 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #12 ↑4 5 too low 8 Insert Headers And Footers 200K+ · 5.0★ (135) wp.org #10 ↑1 2 too low 9 Change Storefront Footer Copyright Text 3K+ · 4.9★ (34) wp.org #7 ↓1 2 too high 10 Header and Footer Scripts 200K+ · 4.6★ (58) wp.org #8 ↓1 2 too high 11 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #11 ↓1 12 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #20 8 too low 13 Text To Speech TTS Accessibility 4K+ · 4.8★ (93) wp.org #14 ↓1 1 too low 14 Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ · 4.5★ (221) wp.org #17 3 too low 15 DTX – Dynamic Text Extension for Contact Form 7 100K+ · 4.7★ (99) wp.org #16 ↓1 1 too low 16 WP Custom Admin Interface 30K+ · 4.7★ (160) wp.org #19 ↓1 3 too low 17 AddFunc Head & Footer Code 20K+ · 5.0★ (25) wp.org #13 ↓1 4 too high 18 Header Footer Builder for Elementor 30K+ · 5.0★ (5) wp.org #5 ↑3 13 too high 19 FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ · 4.7★ (78) wp.org #24 5 too low 20 Admin Menu Tree Page View 10K+ · 4.6★ (48) wp.org #22 ↓1 2 too low 21 Simple Custom CSS and JS 600K+ · 4.4★ (104) wp.org #21 ↑1 22 Scripts To Footer 7K+ · 4.7★ (37) wp.org #23 1 too low 23 Marquee Running Text 5K+ · 4.6★ (5) wp.org #18 ↑1 5 too high 24 Footer Copyright 500+ · 5.0★ (1) wp.org #15 ↓1 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.