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← Rankings

wp.org search vs our merit ranking: “advanced pinterest”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “advanced pinterest”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Feeds for Pinterest – Turn Your Boards into a Beautiful Gallery shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 200+ installs carry it up the search order; its 4.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Blog2Social: Social Media Auto Post & Scheduler places #11 on merit, 4.5★ from 2107 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #2 3 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #3 4 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #6 2 too low 5 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #5 ↑4 6 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 ↑1 2 too high 7 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #8 ↑2 1 too low 8 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #11 ↓3 3 too low 9 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #9 ↑7 10 Under Construction 600K+ · 4.8★ (1285) wp.org #12 ↑1 2 too low 11 Blog2Social: Social Media Auto Post & Scheduler 40K+ · 4.5★ (2107) wp.org #19 ↑2 8 too low 12 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #18 6 too low 13 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #21 ↑2 8 too low 14 Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) wp.org #17 ↓2 3 too low 15 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #15 ↑4 16 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #10 ↑1 6 too high 17 OG — Better Share on Social Media 20K+ · 4.8★ (216) wp.org #23 ↑1 6 too low 18 WP LinkedIn Auto Publish 8K+ · 4.8★ (106) wp.org #20 ↑2 2 too low 19 WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More 2K+ · 4.8★ (27) wp.org #13 ↓1 6 too high 20 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #24 ↓4 4 too low 21 Feeds for Pinterest – Turn Your Boards into a Beautiful Gallery 200+ · 4.7★ (3) wp.org #7 14 too high 22 UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce 200+ · 4.8★ (4) wp.org #14 ↑3 8 too high 23 CAPI Suite: Meta Pixel, Pinterest & TikTok for WooCommerce 100+ · 5.0★ (2) wp.org #22 1 too high 24 Advanced Gallery & Repeater Fields for ACF 700+ · 0.0★ (0) wp.org #16 ↓2 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.