UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce
by Buildio · Analytics
Send conversion events from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft. No cloud, no GTM. WooCommerce and custom events.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
200+
≈240 estimated
Momentum
+22%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce pixel” for “gtm”. “woocommerce pixel” isn't earning its slot: you're not in the first 24 results for its own search. “gtm” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 200 of 9K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 26 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 10 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 4 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 2 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
51
Momentum
Holding steady
+1.2
Velocity
places per keyword, 28d
46%
Breadth
of keywords climbing, 28d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| pinterest conversions api your tag | #4 | #23 | — |
| server side tracking your tag | #6 | #17 | up 1 |
| tiktok events api your tag | #6 | #21 | 0 |
| server side | #12 | #20 | down 2 |
| #14 | #21 | up 10 | |
| meta conversion api your tag | #17 | #21 | up 7 |
| gtm server side | #6 | #12 | 0 |
| pinterest conversion tracking | #7 | #20 | up 5 |
| tiktok | #20 | #21 | up 2 |
| microsoft | #23 | #23 | up 1 |
| gtm | #24 | #17 | 0 |
| tiktok pixel events | #10 | #18 | 0 |
| tiktok pixel setup | #11 | #20 | up 1 |
| tiktok ads pixel | #11 | #19 | 0 |
| pinterest meta tag | #12 | #24 | up 5 |
| tiktok pixel | #12 | #18 | up 4 |
| add tiktok pixel | #13 | #19 | down 1 |
| pixel tiktok | #13 | #18 | 0 |
| pinterest conversion tag | #15 | #23 | up 1 |
| advanced pinterest | #17 | #23 | — |
| woocommerce pixel your tag | Not in the top 24 | ||
63 searches this plugin appeared in over the last 90 days, 20 listed. 38 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce pixel” for “gtm”. “woocommerce pixel” isn't earning its slot: you're not in the first 24 results for its own search. “gtm” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 18 Dec 2024 · 682 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.7K · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
26
releases in the last 12 months
10d ago
latest release · v2.6.14 · 21 Oct 2026
63
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 81% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 44% of the way through.
At the current install trend, crossing 300+ in roughly 275 days.
Install history since 19 Dec 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ cenkcagdas7mo ago
Installation is straightforward and the interface is clean, intuitive, and reassuring to navigate. That said, there are a few limitations that held me back. The Meta test event code — the one you get from Events Manager to verify your setup — cannot be entered anywhere in the plugin, which makes it impossible to properly test events directly within Meta. The plugin does have its own internal log system, but I would have liked to see server-tagged events confirmed as deduplicated on Meta’s end rather than just logged locally. The built-in consent popup is a nice touch, but it currently only supports a single language with no option to localize it — this alone was a dealbreaker for me. A multilingual consent banner is essentially a requirement for stores operating across different regions, and without it I couldn’t use the plugin in production. The fact that it sends diagnostic data back to Buildio is another downside worth mentioning, even if the data itself isn’t sensitive. This topic was modified 3 months ago by cenkcagdas.
Read on wp.org ↗ - ★★★★★ laserstore1.4y ago
Great job done here! It simply works!
Read on wp.org ↗ - ★★★★★ leodefaveri1.4y ago
Congratulations on the excellent work done here. Do not imagine how grateful I am because your plugin solves a problem that was trying to solve. Sensational! Thank you very much for your dedication!
Read on wp.org ↗ - ★★★★★ joy01141.5y ago
Very good plugin. Very promising, simple, effective, lightweight. The development team is attentive and responsive. Very good work ! Thanks.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Send conversion events from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft. No clou..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Google Analytics, Instagram, Facebook and 2 more.
- ✓ Headings and lists 10 headings and 5 lists.
- ✓ Enough to quote 6,730 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "Server Side Tracking", "woocommerce pixel" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-23 100+ → 200+ up after 3 days in tier
- 2026-05-20 200+ → 100+ down after 2 days in tier
- 2026-05-18 100+ → 200+ up after 2 days in tier
- 2026-05-16 200+ → 100+ down after 1 days in tier
- 2026-05-15 100+ → 200+ up after 169 days in tier
- 2025-11-27 90+ → 100+ up after 1 days in tier
- 2025-11-26 100+ → 90+ down after 7 days in tier
- 2025-11-19 90+ → 100+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ installs · 4.3★ · 1 shared tag B -
Pixelavo – Server Side Tracking & Pixel + AI Ads Tools 2K+ installs · 3.8★ · 1 shared tag B -
My Agile Pixel® – Self-Hosted Server-Side Tracking for WordPress 300+ installs · 4.0★ · 1 shared tag B -
Beetle Tracking – Cloudflare Zaraz for WooCommerce 200+ installs · 4.3★ · 1 shared tag B -
TrackSure Cloud – Server-Side Tracking, Meta CAPI & GA4 for WooCommerce 70+ installs · 4.1★ · 1 shared tag A -
CapiFlow – Conversions API (CAPI) Tracking for WooCommerce 30+ installs · 4.1★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/unipixel" width="480" height="300" style="border:0" loading="lazy" title="UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce — Plugin Pulse"></iframe> UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce: 200+ active installs, 4.8★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/unipixel
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