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UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce

by Buildio · Analytics

Send conversion events from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft. No cloud, no GTM. WooCommerce and custom events.

⚠ Few reviews
How scoring works →
85 Health · A
Maintenance 100/100
Rating quality 78/100
Support 70/100

85 health vs 64 average across 1,030 Analytics plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

89 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 55/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2024-12-18 · 622 days · wp.org + Plugin Pulse archive

-53% vs prior 30d
7Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

299

now · peak 1.7K

29930d downloads · Sep 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

UniPixel: Meta, Pint · #12273 you PixelYourSite · #133 Pixelavo · #4573 Beetle Tracking · #12064

Rating trend

Star average over time · dips mark rough releases

4.8Stars · Sep 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.5Kper 1k installs · Sep 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

28

releases in the last 12 months

2mo ago

latest release · v2.6.11

60

tagged releases on record

Recent releases

2.6.11 · 2mo ago2.6.10 · 2mo ago2.6.9 · 3mo ago2.6.8 · 3mo ago2.6.7 · 4mo ago2.6.6 · 4mo ago2.6.5 · 4mo ago2.6.4 · 4mo ago2.6.3 · 5mo ago2.6.2 · 5mo ago2.6.1 · 6mo ago2.6.0 · 6mo ago2.5.6 · 6mo ago2.5.4 · 6mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 81% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.6 81%
v2.3 14%
v1.15 4.9%

Estimated active installs

The public count shows “200+”. Our estimate pins where the real number sits.

tracked estimate
200–300 ≈260

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 300+ in roughly 98 days.

Install history · since 2024-12-19 · 578 observations

200Installs · Sep 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

Details

Version
2.6.11
Last updated
2mo ago
Added
2024-12-19 · 1 yr old
Requires WP
5.0
Tested up to
6.9.7
Requires PHP
7.0

Recent reviews

All reviews on wp.org ↗
  1. cenkcagdas
    5mo ago

    Installation is straightforward and the interface is clean, intuitive, and reassuring to navigate. That said, there are a few limitations that held me back. The Meta test event code — the one you get from Events Manager to verify your setup — cannot be entered anywhere in the plugin, which makes it impossible to properly test events directly within Meta. The plugin does have its own internal log system, but I would have liked to see server-tagged events confirmed as deduplicated on Meta’s end rather than just logged locally. The built-in consent popup is a nice touch, but it currently only supports a single language with no option to localize it — this alone was a dealbreaker for me. A multilingual consent banner is essentially a requirement for stores operating across different regions, and without it I couldn’t use the plugin in production. The fact that it sends diagnostic data back to Buildio is another downside worth mentioning, even if the data itself isn’t sensitive. This topic was modified 3 months ago by cenkcagdas.

    Read on wp.org ↗
  2. laserstore
    1.2y ago

    Great job done here! It simply works!

    Read on wp.org ↗
  3. leodefaveri
    1.3y ago

    Congratulations on the excellent work done here. Do not imagine how grateful I am because your plugin solves a problem that was trying to solve. Sensational! Thank you very much for your dedication!

    Read on wp.org ↗
  4. joy0114
    1.4y ago

    Very good plugin. Very promising, simple, effective, lightweight. The development team is attentive and responsive. Very good work ! Thanks.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-05-23 100+ → 200+ up after 3 days in tier
  2. 2026-05-20 200+ → 100+ down after 2 days in tier
  3. 2026-05-18 100+ → 200+ up after 2 days in tier
  4. 2026-05-16 200+ → 100+ down after 1 days in tier
  5. 2026-05-15 100+ → 200+ up after 169 days in tier
  6. 2025-11-27 90+ → 100+ up after 1 days in tier
  7. 2025-11-26 100+ → 90+ down after 7 days in tier
  8. 2025-11-19 90+ → 100+ up after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce: 200+ active installs, 4.8★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/unipixel