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wp.org search vs our merit ranking: “affiliate fraud detection”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “affiliate fraud detection”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Trackdesk for WooCommerce shows at wp.org #7 but places #24 on merit, a gap of 17 places. Its 100+ installs carry it up the search order; its 2.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #6 on merit, 5.0★ from 1,028 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #1 2 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2,433) wp.org #2 3 Wallet for WooCommerce 20K+ · 4.7★ (188) wp.org #3 4 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #5 wp.org ranks it 1 place below merit 5 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #4 wp.org ranks it 1 place above merit 6 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1,028) wp.org #23 wp.org ranks it 17 places below merit 7 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #6 wp.org ranks it 1 place above merit 8 WP AdCenter – Ad Manager & Adsense Ads 900+ · 4.5★ (10) wp.org #15 wp.org ranks it 7 places below merit 9 Novalnet Payment Gateway for WooCommerce 1K+ · 4.3★ (4) wp.org #8 wp.org ranks it 1 place above merit 10 Tracknow for WooCommerce 70+ · 5.0★ (2) wp.org #10 11 Refersion for WooCommerce 200+ · 3.7★ (3) wp.org #9 wp.org ranks it 2 places above merit 12 Rezgo Online Booking 300+ · 3.3★ (6) wp.org #14 wp.org ranks it 2 places below merit 13 LinksTrackly — · 5.0★ (2) wp.org #17 wp.org ranks it 4 places below merit 14 Anura.io 10+ · 0.0★ (0) wp.org #11 wp.org ranks it 3 places above merit 15 O-PLUX Fraudulent Order Detection 10+ · 0.0★ (0) wp.org #12 wp.org ranks it 3 places above merit 16 Asteris Affiliates – Affiliate Program & Referral Tracking for WooCommerce 10+ · 0.0★ (0) wp.org #13 wp.org ranks it 3 places above merit 17 Katalys Advertiser Integration 40+ · 0.0★ (0) wp.org #16 wp.org ranks it 1 place above merit 18 Vetraclix for Google Ads – Click Fraud Protection & GCLID Tracking — · 0.0★ (0) wp.org #18 19 Gravity Forms payment plugin – Novalnet AG 10+ · 0.0★ (0) wp.org #19 20 Simplified Checkout — Sales Funnel & One-Click Upsells — · 0.0★ (0) wp.org #20 ↑1 21 V VendorVerse aistore multi vendor store for WooCommerce — · 0.0★ (0) wp.org #22 wp.org ranks it 1 place below merit 22 MemberPress payment addon – Novalnet AG — · 0.0★ (0) wp.org #24 ↓1 wp.org ranks it 2 places below merit 23 Cartvai – Ecommerce Checkout, Funnel Builder & Shop Manager — · 5.0★ (1) wp.org #21 ↓1 wp.org ranks it 2 places above merit 24 Trackdesk for WooCommerce 100+ · 2.0★ (2) wp.org #7 wp.org ranks it 17 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.