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wp.org search vs our merit ranking: “after thought”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “after thought”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

LAPDI Authors Note shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 10+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Quiz Maker by AYS places #11 on merit, 4.9★ from 601 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #1 2 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #2 3 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #3 4 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #4 5 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #7 2 too low 6 Jetpack Protect 100K+ · 4.6★ (123) wp.org #6 7 FakerPress 10K+ · 4.9★ (205) wp.org #8 1 too low 8 Catch IDs 20K+ · 4.8★ (20) wp.org #5 3 too high 9 Featured Images in RSS for Mailchimp & More 20K+ · 4.3★ (113) wp.org #11 ↑1 2 too low 10 Cost Calculator Builder 20K+ · 4.5★ (393) wp.org #18 ↑2 8 too low 11 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #24 13 too low 12 Widgets for Booking.com Reviews 9K+ · 4.9★ (65) wp.org #14 2 too low 13 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #22 ↓3 9 too low 14 Quotes llama 1K+ · 4.6★ (30) wp.org #10 4 too high 15 Omnibus — show the lowest price 10K+ · 4.1★ (51) wp.org #12 ↑1 3 too high 16 Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms 20K+ · 4.4★ (433) wp.org #23 7 too low 17 WPC Buy Now Button for WooCommerce 10K+ · 4.7★ (15) wp.org #9 8 too high 18 Bricksable for Bricks Builder 10K+ · 5.0★ (61) wp.org #21 ↑1 3 too low 19 Variation Price Display Range for WooCommerce 9K+ · 5.0★ (43) wp.org #17 2 too high 20 SpinupWP 30K+ · 5.0★ (13) wp.org #15 5 too high 21 WP Widget in Navigation 2K+ · 4.7★ (15) wp.org #19 ↓1 2 too high 22 StoryChief 1K+ · 4.7★ (14) wp.org #20 ↑1 2 too high 23 Premmerce Product Filter for WooCommerce 2K+ · 3.4★ (22) wp.org #16 7 too high 24 LAPDI Authors Note 10+ · 3.7★ (3) wp.org #13 ↓2 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.