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wp.org search vs our merit ranking: “ai form builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ai form builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 2 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz shows at wp.org #10 but places #17 on merit, a gap of 7 places. Its 500K+ installs carry it up the search order; its 4.8★ average from 102 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #11 on merit, 4.8★ from 3224 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 3 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #3 4 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #4 5 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #6 ↑1 1 too low 6 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #5 1 too high 7 Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394) wp.org #7 ↓1 8 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #9 ↓4 1 too low 9 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (202) wp.org #8 1 too high 10 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #11 ↓3 1 too low 11 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #15 ↓2 4 too low 12 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #12 ↑2 13 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #14 ↑4 1 too low 14 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #13 ↓1 1 too high 15 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #16 ↓6 1 too low 16 WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681) wp.org #17 ↓6 1 too low 17 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #10 ↓1 7 too high 18 WS Form LITE – Drag & Drop Contact Form Builder 10K+ · 5.0★ (322) wp.org #23 ↓2 5 too low 19 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #22 ↓2 3 too low 20 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #18 ↓2 2 too high 21 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #19 2 too high 22 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #20 2 too high 23 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #21 ↓4 2 too high 24 Easy Form Builder by WhiteStudio – Drag & Drop Form Builder 1K+ · 5.0★ (70) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.