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wp.org search vs our merit ranking: “all in one social”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “all in one social”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

VK All in One Expansion Unit shows at wp.org #5 but places #22 on merit, a gap of 17 places. Its 100K+ installs carry it up the search order; its 4.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Media Share Buttons & Social Sharing Icons places #12 on merit, 4.8★ from 5,333 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,233) wp.org #1 2 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,677) wp.org #2 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #3 4 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #4 5 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (137) wp.org #7 wp.org ranks it 2 places below merit 6 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #12 wp.org ranks it 6 places below merit 7 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4,359) wp.org #11 wp.org ranks it 4 places below merit 8 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #13 ↑1 wp.org ranks it 5 places below merit 9 Schema – All In One Schema Rich Snippets 30K+ · 4.0★ (162) wp.org #8 wp.org ranks it 1 place above merit 10 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1,911) wp.org #17 ↓1 wp.org ranks it 7 places below merit 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #9 ↑1 wp.org ranks it 2 places above merit 12 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5,333) wp.org #21 ↓1 wp.org ranks it 9 places below merit 13 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #16 ↑5 wp.org ranks it 3 places below merit 14 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #10 ↓1 wp.org ranks it 4 places above merit 15 All In One Login 60K+ · 3.6★ (35) wp.org #6 wp.org ranks it 9 places above merit 16 Scriptless Social Sharing 10K+ · 5.0★ (70) wp.org #19 wp.org ranks it 3 places below merit 17 Spotlight Social Photo Feed 50K+ · 4.7★ (171) wp.org #23 wp.org ranks it 6 places below merit 18 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #20 ↓2 wp.org ranks it 2 places below merit 19 WPMasterToolKit (WPMTK) – All in one plugin 5K+ · 5.0★ (28) wp.org #18 ↓1 wp.org ranks it 1 place above merit 20 Simple Social Icons 100K+ · 4.3★ (92) wp.org #24 wp.org ranks it 4 places below merit 21 All-in-One Sticky Anything – Click to Call, Fixed Widget, Sticky Header, Menu & Sidebar 1K+ · 4.9★ (15) wp.org #15 wp.org ranks it 6 places above merit 22 VK All in One Expansion Unit 100K+ · 4.0★ (7) wp.org #5 wp.org ranks it 17 places above merit 23 Jetpack Social 30K+ · 3.3★ (74) wp.org #22 wp.org ranks it 1 place above merit 24 All-in-one Like Widget 1K+ · 4.9★ (7) wp.org #14 ↓1 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.