Hustle – Email Marketing, Lead Generation, Optins, Popups

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.

1. ★★★★★ John Bradfield

   2mo ago

   By far the best pop-up maker out there, has all the features you need with easy intuitive settings — a pleasure to use. Highly recommended!

   Read on wp.org ↗
2. ★★★★★ deebarajpal

   3mo ago

   Great plugin. Simple to set up and does the job!

   Read on wp.org ↗
3. ★★★★★ leonardo67

   3mo ago

   Avendo visto un popup inguardabile enorme in A4 lo fatto tramite CSS personalizzato non c’è verso lato mobile da piangere è inutile non è adatto per lavorarci sul foglio di stile cancellato subito a mio avviso BOCCIATO!!

   Read on wp.org ↗
4. ★★★★★ jroles

   9mo ago

   I have found Hustle easy to use and very flexible. I’ve created great looking popups and embedded sign-up forms. I have also appreciated prompt support when I ran into problems.

   Read on wp.org ↗
5. ★★★★★ wireinet

   10mo ago

   All included in the box.I miss one thing – simple black text on white bg theme – all theme that it has – not been useful for me in any project. Again and again i remade in the simple theme

   Read on wp.org ↗
6. ★★★★★ maffye

   10mo ago

   super easy plugin. thank you

   Read on wp.org ↗
7. ★★★★★ webgalaxy23

   11mo ago

   First of all, many thanks to the developers — great work, everyone! This plugin is simply the best.

   Read on wp.org ↗
8. ★★★★★ best4wpdevelopers

   1.1y ago

   They should have clarified that they only allow you to design three pop-ups. It was a real waste of time. I had to throw over an hour of work in the trash because I had to delete my work with the Plugin and install another one This topic was modified 1 year ago by best4wpdevelopers.

   Read on wp.org ↗

Recent releases and news for this plugin

1. 2024-03-07 Version 7.8.4 Fix: Security vulnerability 7.8.4
2. 2024-01-17 Version 7.8.3 Aligned Pro and Free version numbers to ensure consistency and simplify version management. Enhance: Compatibility with PHP 8.3 Enhance: Twitter rebranding Fix: Scroll issue on Pop-ups and Slide-ins preview when content 7.8.3
3. 2023-10-03 Version 10.8.2 Fix: ConstantContact authentification. Fix: Cannot edit or add hyperlink Fix: Click triggers not working for elements loaded after Hustle has loaded Fix: Popup on exit intent is triggered when select box option is change 10.8.2
4. 2023-08-24 Version 10.8.1 Enhance: Set up a redirect URL for Hubspot Fix: Issues with Hustle ActiveCampaign integration Fix: Bullet Points are not showing on the success message 10.8.1
5. 2023-06-27 Version 10.8.0 Enhance: Require PHP 7.4 as the minimum supported version Enhance: Prevent XSS vulnerability in translations Enhance: Update the “InfusionSoft” brand name to “Keap” Fix: Prevent page scroll to a Hustle Embed when a Pop-U 10.8.0
6. 2023-06-07 Version 10.7.1 Enhance: Performance improvements. Changelog for previous versions . 10.7.1

10 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 5.3 Hustle – Email Marketing, Lead Generation, Optins, Popups <= 7.8.10.1 - Missing Authorization ↗
   2026-05-12 CVE-2026-25431 Missing Authorization Affects <= 7.8.10.1 Patched in 7.8.10.2
2. Medium · 5.3 Hustle – Email Marketing, Lead Generation, Optins, Popups <= 7.8.10.2 - Missing Authorization to Unauthenticated Conversion Tracking Data Manipulation ↗
   2026-04-07 CVE-2026-2263 Missing Authorization Affects <= 7.8.10.2 Patched in 7.8.11
3. Medium · 5.3 Hustle <= 7.8.9.2 - Unauthenticated Information Exposure ↗
   2026-01-25 CVE-2026-24998 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 7.8.9.2 Patched in 7.8.9.3
4. High · 7.5 Hustle <= 7.8.9.2 - Authenticated (Subscriber+) Arbitrary File Upoload via Module Import ↗
   2026-01-23 CVE-2026-0911 Unrestricted Upload of File with Dangerous Type Affects <= 7.8.9.2 Patched in 7.8.9.3
5. Medium · 5.3 Hustle – Email Marketing, Lead Generation, Optins, Popups <= 7.8.5 - Missing Authorization to Unauthorized Form Submission ↗
   2024-11-26 CVE-2024-10580 Missing Authorization Affects <= 7.8.5 Patched in 7.8.6
6. Medium · 4.3 Hustle – Email Marketing, Lead Generation, Optins, Popups <= 7.8.5 - Missing Authorization to Unpublished Form Exposure ↗
   2024-11-25 CVE-2024-10579 Missing Authorization Affects <= 7.8.5 Patched in 7.8.6
7. Medium · 4.4 Hustle <= 7.8.4 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗
   2024-07-29 CVE-2024-8492 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 7.8.4 Patched in 7.8.5
8. High · 8.6 Hustle <= 7.8.3 - Sensitive Information Exposure via Exposed Hubspot API Keys ↗
   2024-03-12 CVE-2024-0368 Insufficiently Protected Credentials Affects <= 7.8.3 Patched in 7.8.4
9. Medium · 4.4 Hustle <= 7.6.4 = Authenticated (Administrator+) Stored Cross-Site Scripting ↗
   2023-04-06 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 7.6.4 Patched in 7.6.6
10. High · 7.8 Hustle <= 6.0.7 - Unauthenticated CSV Injection ↗
    2019-05-24 CVE-2019-11872 Improper Neutralization of Special Elements in Output Used by a Downstream Component ('Injection') Affects <= 6.0.7 Patched in 6.0.8.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 23 languages, 3 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-02-12 100K+ → 90K+ down after 1 days in tier
2. 2026-02-11 90K+ → 100K+ up after 13 days in tier
3. 2026-01-29 100K+ → 90K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 3 shared tags A
• Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★ · 3 shared tags A
• Advanced Popups 60K+ installs · 3.9★ · 3 shared tags B
• HollerBox — Fast & Effective Popups & Lead-Generation 2K+ installs · 4.5★ · 3 shared tags A
• Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A
• Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 2 shared tags A

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Hustle – Email Marketing, Lead Generation, Optins, Popups: 90K+ active installs, 4.4★ (858 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/wordpress-popup