Hustle – Email Marketing, Lead Generation, Optins, Popups
by WPMU DEV - Your All-in-One WordPress Platform · Email & Marketing
Also makes 8 other plugins · 2.4M+ installs across the portfolio →
Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
80K+
≈88K estimated
Momentum
+50%
downloads vs prior 30d
Biggest opportunity: Swap “newsletter” and “subscription form” for “leads” and “subscription forms”. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “leads” sits at #6 untagged, close enough for a declared tag to move it up. “subscription form” isn't earning its slot: it only gets you to #14. “subscription forms” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 66 average across 2,135 Email & Marketing plugins
Install conversion
How it's measured →1.7%
of downloads still active
At least 80K of 4.8M lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,298 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 17 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 30 reviews to 2026-09-01Reviewers keep calling it easy to use and flexible, with recent reviews staying upbeat, though a few mention a popup limit, missing form notifications and a mobile CSS problem.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 13 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.4★ over 859 reviews, weighted for review count to 4.4★
5 of 5 tags set · short description in place
5 of 6 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
+0.2
Velocity
places per keyword, 28d
31%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| lead generation | #1 | #1 | up 1 |
| email optin | #1 | #1 | 0 |
| generation | #2 | #1 | up 1 |
| lead | #2 | #2 | up 5 |
| optin your tag | #2 | #2 | up 1 |
| marketing popup | #2 | #2 | up 1 |
| optin forms | #2 | #2 | 0 |
| leads generation | #1 | #1 | 0 |
| optin form | #1 | #1 | 0 |
| wordpress optin | #1 | #1 | 0 |
| optin popup | #1 | #1 | 0 |
| popup your tag | #3 | #3 | up 2 |
| mailing list | #2 | #1 | up 4 |
| wordpress to lead | #2 | #2 | 0 |
| generate leads | #2 | #2 | 0 |
| wordpress email marketing | #2 | #2 | up 1 |
| email opt in popup | #2 | #2 | 0 |
| leads | #6 | #4 | up 1 |
| popup builder | #6 | #4 | up 2 |
| marketing your tag | #7 | #6 | up 7 |
| newsletter your tag | Not in the top 24 | ||
896 searches this plugin appeared in over the last 90 days, 20 listed. 804 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “newsletter” and “subscription form” for “leads” and “subscription forms”. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “leads” sits at #6 untagged, close enough for a declared tag to move it up. “subscription form” isn't earning its slot: it only gets you to #14. “subscription forms” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “subscription form”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 189.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
17
releases in the last 12 months
13d ago
latest release · v7.8.14.4 · 22 Oct 2026
104
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80K+”. Our estimate pins where the real number sits.
Crossed into this band 31 days ago and a band this size takes about a year or more to cross, so the real count is still just under 90K.
Install history since 1 Mar 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ John Bradfield5mo ago
By far the best pop-up maker out there, has all the features you need with easy intuitive settings — a pleasure to use. Highly recommended!
Read on wp.org ↗ - ★★★★★ deebarajpal6mo ago
Great plugin. Simple to set up and does the job!
Read on wp.org ↗ - ★★★★★ leonardo676mo ago
Avendo visto un popup inguardabile enorme in A4 lo fatto tramite CSS personalizzato non c’è verso lato mobile da piangere è inutile non è adatto per lavorarci sul foglio di stile cancellato subito a mio avviso BOCCIATO!!
Read on wp.org ↗ - ★★★★★ jroles12mo ago
I have found Hustle easy to use and very flexible. I’ve created great looking popups and embedded sign-up forms. I have also appreciated prompt support when I ran into problems.
Read on wp.org ↗ - ★★★★★ wireinet12mo ago
All included in the box.I miss one thing – simple black text on white bg theme – all theme that it has – not been useful for me in any project. Again and again i remade in the simple theme
Read on wp.org ↗ - ★★★★★ maffye1.0y ago
super easy plugin. thank you
Read on wp.org ↗ - ★★★★★ webgalaxy231.1y ago
First of all, many thanks to the developers — great work, everyone! This plugin is simply the best.
Read on wp.org ↗ - ★★★★★ best4wpdevelopers1.3y ago
They should have clarified that they only allow you to design three pop-ups. It was a real waste of time. I had to throw over an hour of work in the trash because I had to delete my work with the Plugin and install another one This topic was modified 1 year ago by best4wpdevelopers.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2024-03-07 Version 7.8.4 Fix: Security vulnerability 7.8.4
- 2024-01-17 Version 7.8.3 Aligned Pro and Free version numbers to ensure consistency and simplify version management. Enhance: Compatibility with PHP 8.3 Enhance: Twitter rebranding Fix: Scroll issue on Pop-ups and Slide-ins preview when content 7.8.3
- 2023-10-03 Version 10.8.2 Fix: ConstantContact authentification. Fix: Cannot edit or add hyperlink Fix: Click triggers not working for elements loaded after Hustle has loaded Fix: Popup on exit intent is triggered when select box option is change 10.8.2
- 2023-08-24 Version 10.8.1 Enhance: Set up a redirect URL for Hubspot Fix: Issues with Hustle ActiveCampaign integration Fix: Bullet Points are not showing on the success message 10.8.1
- 2023-06-27 Version 10.8.0 Enhance: Require PHP 7.4 as the minimum supported version Enhance: Prevent XSS vulnerability in translations Enhance: Update the “InfusionSoft” brand name to “Keap” Fix: Prevent page scroll to a Hustle Embed when a Pop-U 10.8.0
- 2023-06-07 Version 10.7.1 Enhance: Performance improvements. Changelog for previous versions . 10.7.1
Security history
via Wordfence IntelligenceAll 15 disclosed vulnerabilities are patched in the current version (7.8.14.4). Sites still on an older version should update.
- Patched Medium · 6.4 Hustle <= 7.8.14.3 - Authenticated (Contributor+) Stored Cross-Site Scripting via Module Content Title ↗2026-10-27 CVE-2026-107710 Improper Neutralization of Input During Web Page Generation Affects <= 7.8.14.3 Patched in 7.8.14.4
- Patched Medium · 4.9 Hustle <= 7.8.14.3 - Authenticated (Subscriber+) Stored Cross-Site Scripting via 'cta_label' Parameter ↗2026-10-27 CVE-2026-118169 Improper Neutralization of Input During Web Page Generation Affects <= 7.8.14.3 Patched in 7.8.14.4
- Patched Medium · 6.5 Hustle – Email Marketing, Lead Generation, Optins, Popups < 7.8.14.2 - Unauthenticated Arbitrary Shortcode Execution ↗2026-09-07 CVE-2026-80440 Improper Control of Generation of Code Affects < 7.8.14.2 Patched in 7.8.14.2
- 2026-01-25 CVE-2026-24998 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 7.8.9.2 Patched in 7.8.9.3
- Patched High · 7.5 Hustle <= 7.8.9.2 - Authenticated (Subscriber+) Arbitrary File Upoload via Module Import ↗2026-01-23 CVE-2026-0911 Unrestricted Upload of File with Dangerous Type Affects <= 7.8.9.2 Patched in 7.8.9.3
- 2024-07-29 CVE-2024-8492 Improper Neutralization of Input During Web Page Generation Affects <= 7.8.4 Patched in 7.8.5
- 2023-04-06 Improper Neutralization of Input During Web Page Generation Affects <= 7.6.4 Patched in 7.6.6
- 2019-05-24 CVE-2019-11872 Improper Neutralization of Special Elements in Output Used by a Downstream Component Affects <= 6.0.7 Patched in 6.0.8.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 24 languages, 4 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Hustle when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
8 of 8 pass · checked 4 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the bes..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use cases", "if you have", "if you need").
- ✓ Names what it works with Mentions Gutenberg, Mailchimp, ConvertKit, ActiveCampaign and 10 more.
- ✓ Headings and lists 19 headings and 5 lists.
- ✓ Enough to quote 8,224 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-04 90K+ → 80K+ down after 234 days in tier
- 2026-02-12 100K+ → 90K+ down after 1837 days in tier
- 2021-02-01 90K+ → 100K+ up after 184 days in tier
- 2020-08-01 80K+ → 90K+ up after 669 days in tier
- 2018-10-02 70K+ → 80K+ up after 553 days in tier
- 2017-03-28 60K+ → 70K+ up after 120 days in tier
- 2016-11-28 50K+ → 60K+ up after 356 days in tier
- 2015-12-08 40K+ → 50K+ up after 202 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 3 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 3 shared tags A -
Advanced Popups 60K+ installs · 3.9★ · 3 shared tags B -
HollerBox — Fast & Effective Popups & Lead-Generation 2K+ installs · 4.5★ · 3 shared tags A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Hustle – Email Marketing, Lead Generation, Optins, Popups into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wordpress-popup" width="480" height="300" style="border:0" loading="lazy" title="Hustle – Email Marketing, Lead Generation, Optins, Popups — Plugin Pulse"></iframe> Hustle – Email Marketing, Lead Generation, Optins, Popups: 80K+ active installs, 4.4★ (859 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/wordpress-popup
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.