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wp.org search vs our merit ranking: “anonymize ip”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “anonymize ip”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DevDome Bot Protection: Bot Blocker and AI Crawler Control shows at wp.org #10 but places #20 on merit, a gap of 10 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CAOS | Host Google Analytics Locally places #7 on merit, 4.9★ from 128 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #1 2 Matomo Analytics – Powerful, Privacy-First Insights for WordPress 100K+ · 4.6★ (178) wp.org #3 ↑1 1 too low 3 SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ · 4.8★ (816) wp.org #7 ↑2 4 too low 4 Goolytics – Simple Google Analytics 3K+ · 5.0★ (8) wp.org #2 2 too high 5 Analytics Germanized for Google Analytics (GDPR / DSGVO) 7K+ · 4.5★ (27) wp.org #5 6 Beehive Analytics – Google Analytics Dashboard 20K+ · 4.5★ (13) wp.org #4 ↓1 2 too high 7 CAOS | Host Google Analytics Locally 10K+ · 4.9★ (128) wp.org #12 5 too low 8 Gwolle Guestbook 20K+ · 4.8★ (113) wp.org #13 ↓5 5 too low 9 AWCA – The Great Analytics Insights for Your eStore 2K+ · 4.7★ (23) wp.org #8 ↓1 1 too high 10 WEBKINDER Integration for Google Analytics and Google Tag Manager 10K+ · 4.8★ (20) wp.org #9 ↑1 1 too high 11 User Activity Tracking and Log 2K+ · 3.5★ (34) wp.org #6 5 too high 12 The GDPR Framework By Data443 10K+ · 4.8★ (65) wp.org #15 3 too low 13 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #21 ↓2 8 too low 14 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #23 ↓3 9 too low 15 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #18 3 too low 16 Apocalypse Meow 300+ · 5.0★ (23) wp.org #16 17 LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ · 5.0★ (19) wp.org #19 ↓1 2 too low 18 Double Opt-In for Contact Form 7 – Secure, GDPR-Compliant Email Verification 1K+ · 5.0★ (9) wp.org #14 4 too high 19 Country Block – Ultimate Geo-Blocker, IP Ban & Login Security 100+ · 4.2★ (5) wp.org #11 8 too high 20 DevDome Bot Protection: Bot Blocker and AI Crawler Control 200+ · 5.0★ (1) wp.org #10 10 too high 21 Logicoo Form 100+ · 5.0★ (2) wp.org #24 3 too low 22 Smart Click Tracker 300+ · 5.0★ (1) wp.org #17 ↓2 5 too high 23 Wonyx Form Builder 100+ · 5.0★ (1) wp.org #22 ↓1 1 too high 24 CBX Tour – User Walkthroughs & Guided Tours 50+ · 4.0★ (2) wp.org #20 ↓3 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.