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wp.org search vs our merit ranking: “area checker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “area checker”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Broken Link Checker – SEO and 404 error Fix shows at wp.org #6 but places #21 on merit, a gap of 15 places. Its 90+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Duplicate Post places #8 on merit, 4.9★ from 1624 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Equalize Digital Accessibility Checker – WCAG, ADA, EAA and Section 508 compliance 10K+ · 4.9★ (80) wp.org #1 2 SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171) wp.org #5 3 too low 3 Link Checker 4K+ · 3.2★ (30) wp.org #2 1 too high 4 OMGF | GDPR/DSGVO Compliant, Faster Google Fonts. Easy. 300K+ · 4.7★ (213) wp.org #8 ↑1 4 too low 5 Advanced iFrame 40K+ · 4.4★ (54) wp.org #7 2 too low 6 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #12 ↓2 6 too low 7 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #15 ↓3 8 too low 8 Duplicate Post 300K+ · 4.9★ (1624) wp.org #21 13 too low 9 Editoria11y Accessibility Checker 1K+ · 5.0★ (5) wp.org #3 6 too high 10 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #13 ↓2 3 too low 11 Loginizer 1M+ · 4.8★ (1033) wp.org #20 9 too low 12 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #11 ↑8 1 too high 13 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #24 11 too low 14 Plugin Check (PCP) 10K+ · 4.5★ (36) wp.org #14 ↓1 15 BD Courier Order Ratio Checker 2K+ · 5.0★ (3) wp.org #4 11 too high 16 Run Contests, Raffles, and Giveaways with ContestsWP 90+ · 5.0★ (6) wp.org #10 ↑5 6 too high 17 GNU Terry Pratchett 1K+ · 5.0★ (13) wp.org #18 1 too low 18 Hreflang Manager – Hreflang Implementation for International SEO 8K+ · 4.7★ (9) wp.org #16 ↓2 2 too high 19 WP Site Checker – Speed, Security & QA Monitoring 10+ · 5.0★ (7) wp.org #17 ↓1 2 too high 20 Check Pincode For WooCommerce 300+ · 4.4★ (5) wp.org #19 ↑1 1 too high 21 Broken Link Checker – SEO and 404 error Fix 90+ · 5.0★ (1) wp.org #6 15 too high 22 Web Accessibility Toolkit – Accessibility Checker & ARIA for WCAG, Section 508 & ADA Compliance 500+ · 5.0★ (1) wp.org #9 ↓1 13 too high 23 MageComp Pincode Checker 20+ · 0.0★ (0) wp.org #22 1 too high 24 W WPSprintPlan Delivery Area Checker — · 0.0★ (0) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.