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wp.org search vs our merit ranking: “asset cleanup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “asset cleanup”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Feather – Elementor Performance Optimizer | Asset Cleanup, Page Speed & Database Cleanup shows at wp.org #2 but places #16 on merit, a gap of 14 places. Its 90+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance places #8 on merit, 4.8★ from 2617 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #1 2 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #3 ↑1 1 too low 3 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #4 ↑1 1 too low 4 Assets manager, dequeue scripts, dequeue styles for WordPress 2K+ · 4.3★ (53) wp.org #5 ↓2 1 too low 5 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #12 7 too low 6 Clearfy Cache – WordPress optimization plugin, Minify HTML, CSS & JS, Defer 40K+ · 4.7★ (339) wp.org #16 ↑1 10 too low 7 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #19 ↓2 12 too low 8 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #23 ↑1 15 too low 9 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #18 ↓5 9 too low 10 Freesoul Deactivate Plugins – Disable plugins on individual WordPress pages 8K+ · 4.8★ (104) wp.org #21 ↓5 11 too low 11 Falcon – Cache, Performance, Security, Cleanup, and Tweaks 2K+ · 5.0★ (10) wp.org #9 ↓1 2 too high 12 WP EXtra – One Click Optimize 6K+ · 4.9★ (41) wp.org #20 8 too low 13 Breeze Cache 300K+ · 3.6★ (134) wp.org #17 ↑1 4 too low 14 WP Plugin Manager – Deactivate plugins per page 3K+ · 4.4★ (23) wp.org #14 ↓2 15 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #15 16 Feather – Elementor Performance Optimizer | Asset Cleanup, Page Speed & Database Cleanup 90+ · 5.0★ (1) wp.org #2 14 too high 17 MaxiBlocks Builder | 17,000+ Design Assets, Patterns, Icons & Starter Sites 600+ · 5.0★ (17) wp.org #24 ↑1 7 too low 18 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #22 ↑1 4 too low 19 Editor Cleanup For Elementor: clean up and solve plugin conflicts with the Elementor editor 200+ · 5.0★ (2) wp.org #6 13 too high 20 ElementsBoost – Elementor Asset Cleanup & Page Speed Optimizer 20+ · 5.0★ (2) wp.org #8 ↑2 12 too high 21 Editor Cleanup For Oxygen: FDP add-on to cleanup the Oxygen editor 90+ · 5.0★ (1) wp.org #7 14 too high 22 Editor Cleanup For Flatsome: FDP add-on to clean up the Flatsome UX Builder 60+ · 5.0★ (1) wp.org #10 ↓1 12 too high 23 Editor Cleanup For Divi Builder: FDP add-on to cleanup the Divi Builder frontend editor 30+ · 5.0★ (1) wp.org #11 12 too high 24 Booster Sweeper: WordPress Asset Cleanup 10+ · 3.0★ (2) wp.org #13 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.