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wp.org search vs our merit ranking: “aws php sdk”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “aws php sdk”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Sync media with AWS S3 CloudFront shows at wp.org #6 but places #16 on merit, a gap of 10 places. Its 30+ installs carry it up the search order; its 3.4★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more places #8 on merit, 4.6★ from 709 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPAdmin AWS CDN 400+ · 4.7★ (53) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #5 ↑3 3 too low 3 Version Info – Server Health Monitor, PHP & MySQL Version Display, Environment Indicators 10K+ · 5.0★ (15) wp.org #2 ↑1 1 too high 4 Advanced Media Offloader – Offload Media to Amazon S3, Cloudflare R2, DigitalOcean Spaces & More 7K+ · 4.7★ (48) wp.org #4 ↓2 5 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #9 4 too low 6 OAuth Single Sign On – SSO (OAuth Client) 6K+ · 4.9★ (327) wp.org #8 ↓1 2 too low 7 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3027) wp.org #13 ↓1 6 too low 8 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #18 10 too low 9 HTML5 Video Player – embed fast, responsive videos with ease 20K+ · 4.6★ (195) wp.org #17 ↑2 8 too low 10 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #11 1 too low 11 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #19 ↓2 8 too low 12 C3 Cloudfront Cache Controller 3K+ · 4.3★ (3) wp.org #3 ↑1 9 too high 13 Media Cloud Sync 1K+ · 4.9★ (13) wp.org #12 ↓1 1 too high 14 External files in Media Library 500+ · 5.0★ (4) wp.org #7 ↓2 7 too high 15 Mailster AmazonSES Integration 1K+ · 5.0★ (4) wp.org #10 5 too high 16 Sync media with AWS S3 CloudFront 30+ · 3.4★ (5) wp.org #6 10 too high 17 Upcasted S3 Offload – AWS S3, DigitalOcean Spaces, Backblaze, MinIO Storage Integration 200+ · 3.4★ (10) wp.org #16 1 too high 18 LukStack Uptime Monitor 50+ · 5.0★ (2) wp.org #20 2 too low 19 CPW Media Offload for Cloudflare R2 100+ · 5.0★ (2) wp.org #23 ↑1 4 too low 20 Custom SMTP: Email Deliverability – FREE & Easy-to-use 200+ · 5.0★ (1) wp.org #14 6 too high 21 Static Porter 100+ · 5.0★ (1) wp.org #15 ↓2 6 too high 22 Zenchef widget integration 2K+ · 0.0★ (0) wp.org #21 1 too high 23 A Alios Media Offload 10+ · 5.0★ (1) wp.org #24 1 too low 24 FV Player 8 1K+ · 4.0★ (2) wp.org #22 ↑1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.